Ethos’ web design philosophy is based around “cleanliness,” which means that legal websites should be simple, easy to understand, and allow a visitor to efficiently complete his / her business. Clean web designs help users find the information they are seeking even when under great stress. Additionally, legal websites tend to be transactional in nature, and a clean design makes completing transactions easier. A drawback to clean web design is less visual “wow,” but the partners of Ethos believe that users are seeking help when they visit an attorney’s website, not vivid design.
Ethos also emphasizes conversion testing and analytics more than most web design firms. Conversion testing and analytics are two paired disciplines that allow a webmaster to objectively determine the preferences of the market. Conversion testing works by presenting users with either slightly or radically different versions of a webpage. Analytics tracks the users’ reactions, and can thereby determine the best page, without guesswork.
Ethos is based in Denver, Colorado. It offers a permanent 20% discount to alumni of the University of Denver. Additionally, Ethos is celebrating its founding by offering a 25% discount to the first six attorneys to contract its services.
Ethos Web Solutions
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