Regular readers know all too well that I'm a former academic. Partly because of
my background, I am a fan of the kind of free-flowing information I had the
pleasure to experience in academia. I get a kick out of the MP3 underground music
culture; I'm fascinated by the open-source movement; and I frequent Web sites
that freely distribute content with the hope that a large audience will equate to
high value.
I also believe that people should make money from their intellectual property.
There is nothing more valuable to us than great writing, wonderful musical
compositions, and other creative works, and society should recognize this. Anyone
can follow instructions and work hard at a job. Heck, if the job is simply a
matter of following instructions, many computers can do it. But talented,
creative people should be highly rewarded for work that goes beyond following
instructions to define new genres in literature, music, software, etc.
The trouble is, these two values are fundamentally in conflict. As a creative
person, you can't make money if you just give everything away. Yet, if you don't
let anyone see your work for fear of exploitation, your work can never have any
value. Successful creative people find a way to release their work and retain the
rights to the intellectual property so as to maximize its value. There are as
many models of this balancing act as there are publishing houses, record labels,
and software companies. And the variety of models has exploded with the dawn of
the Internet.
The vast majority of technology law--our focus for this month--relates to this
intellectual-property balancing act. Regardless of the medium, the story seems
the same: The Internet has rendered old intellectual-property models obsolete.
Among other things in this issue, we explore what the Internet has done to two
key areas of intellectual property: Copyright and patent law. In the case of
copyright, the purveyors of the old way are trying to tighten restrictions on the
fair use of works to counteract their loss of control on the Internet. In the
case of patent law, dot-com companies are using an old system to gain unfair
advantage in a brave new world.
Not only will their proposed laws and filed lawsuits harm users of the
information and squelch creativity, but they will harm the vendors as well. If I
only learned one thing in grad school, it's that whatever rules you write to
govern a set of practices, there will always be loopholes to subvert them. That
is why we have lawyers and judges to interpret the laws and mitigate conflicting
interpretations on a case-by-case basis. So whatever restrictions the record
companies, the big publishers, or the e-commerce pioneers try to place on
Internet content and commerce, there will always be ways to subvert them. And
vendors who show more openness will not be subject to this subversion and will
gain the advantage.
In the MP3 universe--highlighted in a feature by Cynthia Kurkowski--the big music
vendors who only publish in their proprietary new formats will lose huge MP3
audiences. While they're protecting their property, they're doing so to the
detriment of their own business. If they got with the program and actually
started publishing in MP3 (rather than suing everyone who distributes MP3), they
would be helping their businesses to the tune of billions of dollars.
In the case of Amazon.com and Priceline patents on such trivial things as
one-click ordering--highlighted in Joe Rudich's feature--enforcing these
ridiculous patents will only enrage consumers and result in boycotts and other
backlashes that can only harm their businesses.
Nowhere is the intellectual-property issue more clear to me than in the software
arena. Everybody knows about open source, of course. The movement has gained
steam precisely because it allows users to take control over their systems. Users
like the fact that, if there's a problem, they're not at the mercy of vendors who
can charge whatever they darn well please to fix it. Of course, shrink-wrapped
vendors need to keep their customers happy by playing somewhat fair. But the
power has traditionally been with the vendor, simply because it typically costs
far more to replace a whole system than it does to fix a part of it. Open source
tilts that power back to the user, who can fix stuff without the aid of the
vendor.
It seems that in response to open source, software vendors have banded together
to get a piece of legislation very near adoption in several states (and already
adopted in Virginia). The Uniform Computer Information Transactions Act (UCITA)
tilts the balance of power back to shrink-wrapped vendors. The law's original
intent seemed proper enough: Standardize software licensing among vendors across
the states. But it quickly took on ugly aspects that further tilt the scales of
justice in the direction of the vendors. One aspect in particular has users
crying foul. The law lets vendors put teeth into their licenses by allowing time
bombs and other code that could remotely shut down a system if the vendor
suspects misuse of the software license. Never mind that users are innocent until
proven guilty. Whether the vendor is correct in its assessment, mission-critical
systems can be brought to their knees by unscrupulous vendors. And the UCITA
would make these vendors' actions legal.
To me, this is just another attempt by old-world publishers to wrest control over
their intellectual property if to their own detriment. When the UCITA passes, I
expect that IT managers will flock to open source and avoid shrink-wrapped
software. They won't be held hostage by software vendors any more than MP3
junkies will willingly adopt restrictions on the way they can use and share
music.
James Mathewson is the editorial director of ComputerUser.com Inc.
james@computeruser.com