Smart business owners are always on the lookout for products that can
keep their ships sailing smoothly. We asked a number of business owners
and experts what the hottest product and service categories will be in
2005, and here's what we came up with.
Security blankets: SMBs of all sizes will have to keep an eye on
upgrading their security capability in 2005. Advanced storage
technologies such as disk-to-disk data protection (which provides
continuous backup capability) and preventative measures such as in-house
spam servers will also be sought after as SMBs strive to protect the
good data and keep out the bad data. Also, even companies not publicly
traded may want to make sure they're compliant with legislation like
Sarbanes-Oxley, HIPAA (Health Insurance Portability and Accountability
Act of 1996), and GLBA (The Gramm-Leach Bliley Act). All of this makes
compliance software a not inexpensive (three figures per user in most
cases) but essential buy for some businesses.
New and improved: Companies minding their budgets will turn a deaf ear
to most pitches for product upgrades, but some truly are crucial. Take,
for example, Microsoft Small Business Server 2003, which is greatly improved over
its predecessors NT 4 and Exchange 5.5, and offers ROI (not to mention
reduced cost and hassle of migration) that will dazzle any SMBer running
a cluster of PCs.
Remote access: Web-hosted thin-client solutions (via which all software
is run and maintained remotely) will continue to be cost-effective
options for small businesses. They don't require any upfront investment
beyond the monthly subscription fee, they require no hardware or
technical expertise to deploy and use, and they don't put a strain on
your system or your computers. Everything from servers to design
applications to network monitoring tools can be hosted off-site, and
with hardware prices plummeting, thin-client providers are ready to make
deals.
Help wanted: It's natural for smaller businesses to try to do their own
troubleshooting. This approach can be a roll of the dice, to say the
least. Does that mean hiring your own fulltime tech support? Not
necessarily. Online tech support is being offered more and more
frequently, sometimes as a standalone service and other times as part of
a hardware maintenance contract. In most cases, tech support can peek
into your computer via the Internet and fix the problem while you watch,
for as little as $10 per fix-up. Compared to pricey onsite maintenance
or listening to Mantovani for an hour while on hold to phone support,
online tech help might be the wave of the future.
All in one: If there's one thing every small-business owner loves, it's
saving money, and application consolidation is increasingly being touted
as a means to that penny-pinching end. Consolidating reduces
infrastructure complexity, and it decreases the number of vendors you
deal with, the number of licenses you need to manage, the number of
older "legacy" applications that need maintaining. In other words, it
makes life simpler, and cheaper. Whether it's by going with a single
vendor or migrating to more Web-based services, consolidation is quickly
coming together.
Automation: The IT personnel (in most cases, it's not fair to call one
person a "department") in SMBs are continually tasked to do more with
less, and automation software is becoming an increasingly popular way to
accomplish that. Automating IT tasks like patch management, Windows
migration, and software license compliance saves companies money while
making any business's computing environment more secure and productive.
And now, with products like HP's brand-new Automation Manager, companies
can have an automated predictive system for managing virtually all its
IT services.
Conference me: It may be an expensive service at the moment, but the
cost of Web conferencing is due to come down to the budget levels of
SMBs. Microsoft will continue to refine its SMB-centric LiveMeeting
suite, while the cost of both bandwidth and hardware (such as webcams) keeps
dropping. Before long, those telephone conference calls you have now are
gonna seem so 2001.
Pay here: If your business has any e-commerce component whatsoever, the
right payment processing solutions can make both buyer and seller happy.
Depending on your needs, you can get a package that simply drops credit
and debit card payments into your account, or something swankier that
provides automated mail processing, PC-based cashiering, image-based
remittance processing, archiving and retrieval, and plenty of other
bells and whistles. Whichever route you choose, the ultimate goal is to
speed the payment cycle, reduce overhead, and make your customers happy,
both of which mean more good old-fashioned green paper in your pocket.
Blah, blah, blog: Does blogging seem like a self-indulgent waste of time
to you? Your customers might not feel that way. Maintaining a blog about
your business can help keep the lines of communication open between you
and your clients, giving you a chance to gab to your heart's content
about your product, service, or industry, and to give readers an avenue
to provide you feedback, news, and tips from the marketplace. Handled
correctly (hint: Don't make your blog a non-stop advertisement), it can
be the cheapest, most effective way to show your customers what you're
made of.
Two for one: As single-core processors reach the physical limits of
complexity and speed, multicore processors are quickly becoming the rage
for many businesses. Essentially comprising two CPUs on one chip, this
approach, naturally, makes any computer screaming fast. With chip prices
dropping overall, multicore processors can give your computers the power
and versatility that only enterprise-sized businesses once had.