The vision of a wireless office is almost universally appealing--who
wouldn't want to head into the conference room with their laptop, a
wealth of data available with just a few clicks? Also compelling is the
fact that wireless adoption has grown to the point where a variety of
service plans, products, and training courses are available.
This combination has resulted in a sales surge. According to
research firm Allied Business Intelligence, annual revenue from wireless
LAN equipment is predicted to reach $4.5 billion in 2006, a leap from
2000, when sales were only $969 million.
SMBs have a significant part in the popularity of wireless, and many
that haven't made the leap are already carving out part of their budgets
to implement it soon.
However, although having a wireless setup has its advantages, it
doesn't always make sense for SMBs. Before cutting the cord, there are a
number of factors that business owners should consider, including price,
expertise, and in-house savvy. While crafting your wireless vs. wired
plan, take a step back first and make sure that going wireless will be a
benefit, not a potential obstacle, for your company.
long-term goals It's an obvious question, but one that some
companies neglect to ask: why do you want to go wireless? If it's just
to have that cool moment of connectivity in the boardroom, that's
probably not a good enough reason. But if a company wants to boost
mobility, and the physical office is large enough to warrant wireless
use, then installing a wireless LAN probably fits in well with long-term
planning.
For some companies, the decision is easy if they're moving to a
brand new facility. Many architects and builders have become more aware
of technology planning in design and construction. However, if there's
no move anticipated, the existing building is already wired for
Ethernet, and PCs are already connected and working well, a wireless
network might be more of a nice-to-have than a true necessity.
"Planning is vital for understanding a company's needs," says Ann
Westerheim, president of technology services company Ekaru. "During the
planning process, it's always good to take a larger view. Instead of
worrying about the details of implementation, ask yourself if it's
really what you need in the first place."
Location
Wireless works in many areas, but in some places, it simply doesn't.
Some universities and corporations that have older buildings have found
that those well-built structures may be nice during storms, but aren't
so great when a wireless signal is trying to struggle through concrete.
Site surveys, usually done by a wireless consultant or a vendor, can
give an SMB a good idea of whether a wireless setup is feasible, and
where access points can be placed to maximize signal strength.
"Doing a comprehensive site survey makes a lot of sense for small
and medium-sized businesses," says Josh Radlein, wireless systems
engineer for CDW. "Sometimes, it can even reveal that a wireless LAN
won't work well in the existing building. And knowing that early saves a
lot of money and frustration."
He advises that an SMB take the opportunity during the survey to get
other vital information from whomever's sizing up the space. This can
include recommendations on equipment, thoughts on wireless standards,
and especially, insights about better security.
Cost
The good news is that wireless products have come down in
price--way, way down from what they were when companies first began
buying access points and wireless LAN items. But the bad news for an SMB
might be that it simply doesn't fit in the budget, especially if it's
not a necessity.
The cost will vary depending on the amount of equipment needed, and
whether the job is done in-house or with outside help. Also, some SMBs
like to involve a cable company, which can charge a set-up fee that can
range from $200 to $500, depending on a location's size and the
complexity of the task. A monthly maintenance fee is also thrown in
there, although that's usually minimal, landing at about $10 per month.
Whatever the setup involves, Radlein says, "Like every other kind of
implementation, it'll cost more than you think it will. So estimate
wisely, and then tack on more as a buffer." When doing any kind of
technology work, many companies add anywhere from 20 to 30 percent above
the estimated cost as a cushion against sticker shock. Like remodeling a
house, technology doesn't come cheap, and it doesn't stick to estimates.
Expertise
Even with a hosted provider, wireless can bring up a range of issues
and challenges that are best addressed by at least one in-house support
tech, or a frequent consultant. Security concerns in particular
necessitate having someone who can keep up with the latest ways to
combat worms and viruses. Wireless setups could require different
authentication strategies as well, and if a company doesn't have a savvy
administrator on hand, it could find itself in the middle of a wireless
headache.
Also vital is having the resources to train employees. Simply
installing a wireless LAN and then handing everyone laptops isn't
enough, says Ed Partenope, president of platform technologies at
technology consultancy Innovativ Systems Design.
"There are a wide variety of issues at play when you're giving
employees wireless access," he says, adding that a common mistake is
assuming employees will simply know about security issues and how to
secure their data.
"Training is a necessary part of putting in wireless system, so a
company should decide before they put in the network how they're going
to handle it."
Whether a company chooses to go wireless or not, making sure that
every issue has been addressed could make implementations smoother and
prevent headaches in the future. As Westerheim notes, "Wireless is great
for SMBs, as long as they know what they're getting into and what it'll
involve."