Want some free advice? Well, if you've started your own business, or
you're anticipating making that big leap, StartupNation might be your
best bet for some basic entrepreneurship tips and tricks. Hosted by
Birmingham-based brothers Jeff and Rich Sloan, Startup Nation offers
advice and insights for businesses seeking that elusive ingredient for
success. The Sloans recently talked about their growing empire and the
current startup market.
How did the idea for StartupNation originate?
We've have always had a fascination with entrepreneurship, and we've
turned our business ideas into reality several times. When we were
teenagers, we sold HUD houses for large profits over a short period of
time. While we were in college, we ran a successful Arabian horse farm.
And later on, we successfully invented and marketed The Battery Buddy, a
device that prevents dead batteries on cars.
Because of these experiences, we wanted to share our passion for
entrepreneurship and provide inspiration and information to aspiring and
existing entrepreneurs so we created StartupNation in 2001.
For people unfamiliar with the Web site and the radio program, how would
you describe what you do?
Through a multimedia platform, StartupNation provides information and
inspiration to help people transform their entrepreneurial dreams into
real businesses. We provide personal touch points and contact with the
audience to empower people to take their ideas and start a business, as
well as drill down to the challenges with growing an existing business.
Just to go into more detail, StartupNation includes our
nationally-syndicated, one-hour talk radio program On that show we try
to continuously turning people on to starting and growing businesses,
StartupNation Radio is nationally-broadcast on more than 40 stations
throughout the country every weekend.
There's also "Small Business Blasts," a short-form radio program. On a
regular basis, entrepreneurs receive brief, inspirational instruction
and information from the country's top experts on important small
business processes and procedures via radio vignettes, online content,
e-newsletters and printed publications.
We also do coaching--webinars, teleclasses, and one-on-one sessions.
Entrepreneurs and business teams can sign-up for one-on-one or group
coaching with experienced mentors who will provide step-by-step guidance
and help in making their business ideas a reality. Our Web site
>www.startupnation.com< has more information on weekly "Webinar
Wednesdays."
Speaking of our Web site, it's visited every day by small business
people looking for inspiration and insight they can rely on. The site's
tools and tips lead targeted audiences to efficient information,
guidance, and useful products and services
We will also have a book published by Doubleday out this May, also
entitled, "StartupNation." The book examines every aspect of smart
entrepreneurship, including how to write a business plan, how to raise
money and how to take advantage of your skills and past accomplishments
and focus on what you love to do.
Entrepreneurship is a timeless, American endeavor. StartupNation
highlights this American pastime, and makes people believe they too can
take control of their own destiny and stop working for "the man."
What are some common mistakes people make when starting their own
business?
It's essential to develop a life plan before deploying a business plan
when starting a business. Many people don't take the time to consider
what kind of life they want to have and how their new business will fit
into that plan.
It's also very important to manage the use of capital to start and
operate the business. We've seen many new entrepreneurs spend a lot of
money renting office space and buying new office equipment that they
can't afford. And their business is very short-lived due to financial
difficulties.
How would you describe the current climate among technology start-ups?
Are investors starting to get over the cold feet they had following the
tech bust a few years ago?
Technology startups are back. Unlike during the dot-com era, today's new
tech companies must be built on fundamentals, develop a sound financial
plan and present well thought-out goals in order to obtain VC funds.
Within the tech sector, what are some areas that are tending to attract
more investment capital than others?
Nano technology, new CRM solutions, identity-theft solutions, and
biotech.
What about in general? What types of small-business start-ups are doing
well in 2005?
There has definitely been an increase in home-based businesses. Many
stay-at-home parents are starting new online businesses using the
services of eBay.
Is the home-based business model continuing to gain momentum, or is it
leveling off?
We believe it is continuing to gain momentum. As new online services are
created to help people further their small business goals, we will
continue to see a rise in home-based businesses.
If someone has what they consider a million-dollar idea, what do you
propose as a sensible first step?
It's essential to protect a business idea, or intellectual property,
with the appropriate patent, trademark and/or copyright. That way, new
entrepreneurs can compete with large organizations and share enough
information with the right financiers and potential marketing partners
to get a business off the ground. We highly recommend working with an
experienced intellectual property attorney to obtain the appropriate
documentation and registrations.
What are some good ways for entrepreneurs to hook up with other folks
who are trying to get an idea or business off the ground?
Obviously, networking is a key part to getting financing and meeting the
right people to move a business forward. New entrepreneurs can help
their businesses by attending events where key VCs, financiers and
executives will be. Try joining organizations in your industry, local
small business groups, country clubs and the chamber of commerce.
Are there federal and government funding sources that entrepreneurs
should be aware of?
All entrepreneurs should be aware of the Small Business Association Web
site. There is a wealth of information there for new
business owners along with the latest news on funding sources providing
by the government.