The future of digital video is anything but futuristic;
rather, it's remarkably near to the present. The advances and
technologies that will transform the world of digital video in the
coming years are taking shape here and now. But close as we are, I
believe the future of digital video still holds many exciting
developments. We are living in a visual world, one that's on the verge
of being inundated with digital video in an incredible array of forms.
Digital video itself isn't all that new. Satellite and cable
operators have been using video in a digital format for a number of
years. DVDs are digital video. However, the future will alter and expand
the amount of content available and the number of ways that digital
video is delivered and presented.
This change will perhaps be
most noticeable in our own homes. The experience of watching movies and
television has undergone multiple transformations, with the advent of
cable, then satellite television, then TiVo, then video-on-demand. At
first, our options and choices for television programming were expanded
and then new technology made it simple to watch the desired programming
at our leisure and based on our own schedules. The future of digital
video will take both these concepts to an entirely new level.
The
brave new world of digital video will be one in which available content
is astronomical in its scope. These days we are impressed by satellite
television's offering of hundreds of different channels. But the coming
years will open the floodgates for broadcasters of all kinds. Virtually
anyone with a message will, in theory, have the option of becoming a
broadcaster. Given the plethora of personal Web sites, blogs, and
podcasts that we see on the Internet today, it's safe to presume that
people will take advantage of the opportunity to disseminate their own
video material via DSL, cable, or wireless delivery methods.
More news, more often
Think about all the people
who will become providers of digital video content in the future. Then
think about how that will expand both our access to video content and
our choice of what to watch. Tuning into the 6 o'clock news will no
longer mean sitting down in front of the television and viewing the news
in a linear, static form. It won't even mean TiVo-ing the news and then
fast-forwarding to the sections that interest us the most. News in the
future will likely follow the formula for video-on-demand much more
closely than it will the current format, creating a kind of
news-on-demand format. Viewers will be able to select news stories that
interest them from a wide range of options and topics, then compile the
content to create a news program tailored specifically to their
interests.
In addition to complete control over what news options
they choose, viewers will also be exposed to an incredible variety of
options that goes far beyond the network and cable news offerings we
currently enjoy. Again, imagine the effect bloggers have had on the news
business. In the future world of digital video, these same people will
have a chance to interject their commentary and viewpoints in a visual,
digital format.
I don't believe these changes portend the demise
of news, or even the downfall of traditional news outlets. I think there
will always be a need for news that comes out of a recognized and
generally respected organization, but I don't doubt that these
organizations will be forced to learn to compete against a new segment
of content providers with their own ideas and agendas.
Voice
your choice
But the changes to the way we watch video content
in our homes will go above and beyond how we get our news or how we
choose which programs to tune into. In the future, we will very likely
see home entertainment systems based out of a single server that
fulfills an impressive array of functions.
This server--or
residential gateway, as some refer to it--will be the hub of all
entertainment and communications activity. It will become the "personal
Blockbuster" for families, allowing them to download and store digital
content that can then be streamed throughout the home network--a sort of
new, improved video-on-demand offering.
This content will include
movies, of course, but it will likely be expanded to include personal
content as well, such as home videos. Streamed video could also include
current content delivered from cameras stationed to watch and monitor
certain rooms in the house, a child's daycare facility, or even a beach
to check for current surf conditions.
The server could even
replace our need for telephones by providing VoIP. In short, the
residential gateway could very well become the driving force behind
television, home entertainment systems, telecommunications,
security/safety systems, and a great deal more.
On-the-job
training
Many of these advances in the consumer realm will
also apply in the business arena. Companies will reap benefits from
advances made in the way digital video is delivered and presented.
Service employees will be able to pull up video content that will show
them exactly how to perform various tasks--a mechanic might look up a
video that illustrates how to change the transmission on a specific kind
of car.
The same sort of digital video "training" might be used
in a retail setting to teach customers how to set up certain products or
to demonstrate how easy they are to use. Home Depot could offer video
content that shows customers how to handle certain tools or even how to
complete various home improvement projects. It could also offer video
content that provides a comparison between similar products from a
number of different companies.
The ease of broadcasting digital
video will also enable more CEOs and other C-level officers in
corporations to share messages directly with their workforce, even if
the company's employees are spread across the country or the world.
Socially secure
Advances in digital video
technology will have a tremendous impact in the arena of homeland
security. Digital video will one day make it feasible to put "G.I. Joe
cams" on the helmets of military servicemen and to broadcast the images
from those cameras back to field command. It will also allow for better
surveillance of shopping malls, financial institutions, and even street
corners. It will make it possible to position security cameras in the
cockpits of airplanes for ground controllers to see what transpires and
act accordingly.
The ways that digital video will inundate our
everyday lives will sometimes be inconspicuous, sometimes explicit. We
will surely notice technological advances in the field of telemedicine,
allowing for remote diagnoses, videoconferences between doctors and
patients, as well as remote education for medical students.
This
would, of course, require digital video of a very high
quality--high-definition video, in fact. High-def, however, requires
vast quantities of bandwidth and therefore poses problems for the world
of digital video. Advancements in the use of high-definition, and all
the applications discussed above, will only be possible if technological
advances in the ability to compress digital video can keep pace.
The simple truth is that large amounts of bandwidth are needed to
stream digital video and there won't be enough bandwidth available
unless digital video can be adequately compressed. The goal for the
future should be to deliver high-definition digital video in less than
3MB.
The digitization of video, and the compression of that
video, will, in turn, enable a whole range of additional products that
rely on limited storage space. It will mean that a high-definition movie
can actually fit on a single DVD, likely boosting consumers' willingness
to switch to a HDTV set. It could one day lead to the creation of a
sister product to Apple's iPod--perhaps a "vPod," a type of tablet PC
able to store hundreds of hours of video, will one day make video as
portable as music now is.
The future is now
Unlike a
future that seems foreign and almost unbelievable, we are so close to
realizing the "future of digital television" that it already seems
familiar.It's going to be incredibly exciting to see the future become a
reality.
Rod Tiede is CEO of Broadcast
International.