This year, American corporations are projected to spend
almost $11 billion on IT training. According to a recent study done by
Coplan & Co., corporations spend an average of $7-11,000 on IT training
per IT employee, requiring 7-17 days of training. This includes
everything from learning to program in C++, .NET, or Java to picking up
skills in Web development and system administration.
If you're
responsible for an IT budget, how do you know your time and money will
be well-spent? Companies now have more training options to choose from
than ever before--distance learning, e-learning, blended learning,
hands-on classroom training. How do you decide which training company to
choose? Regardless of their methodology, you can start by asking your
potential trainers these six questions:
1. "Who are your
instructors?"
Training companies come in all shapes and
sizes, from single-office consultants to large, multi-campus
corporations. Often instructors are hired on an as-needed basis to keep
overhead low--some training companies even schedule classes before they
have instructors to teach the subject. That's why it's important to find
out how your potential trainer qualifies, certifies, and hires their
instructors.
Do they have an existing pool of qualified,
experienced instructors from which they draw as needed, or do they have
to search to fill each instructor position as it comes up? There's no
shortage of stories about instructors hired just days, or even hours,
before a class is scheduled to begin. If you're spending hundreds or
thousands of dollars on highly technical training this is a good way to
waste money.
To ensure you get the best instructor for your money,
evaluate the person who will be doing the training. If possible, have
someone technically proficient in your company determine if the trainer
has the proper skills, knowledge, and ability to teach the subject.
Don't be afraid to ask for a money-back or make-good guarantee. Avoid
contracting with anyone unwilling to provide some form of satisfaction
guarantee.
2. "How much hands-on practice is provided?"
True competence can be achieved in highly technical training
only through scenario-based, hands-on exercises. The only way to assure
competency is for the training provider to analyze necessary tasks and
have students actually perform them during the training. Well-designed,
hands-on practice exercises during training serve to increase the
student's real level of experience. A good technical IT training program
actually minimizes the amount of time in lecture and maximizes the
amount of time spent practicing skills with realistic, well-structured,
hands-on exercises.
Many self-styled "bootcamp" programs that
offer accelerated time-to-completion claim to include a substantial
hands-on component, but it can turn out to be as little as a half-hour
per day. If there's no guarantee of satisfaction, be very wary of such
accelerated programs. Horror stories abound and can be easily researched
on the Internet; check out your intended provider to see if they talk
the talk but don't walk the walk.
For distance education, blended
learning, and e-learning classes, an important question is how the
training provider will handle lab exercises and how hands-on practice
will be facilitated. Studies have shown that the effectiveness of
training in technical topics is almost entirely dependent on the
presence of scenario-based, hands-on exercises, often just not feasible
with technology-based course delivery.
3. "Where does
the courseware come from?"
Here's a question most managers
fail to ask, yet it's perhaps the most important. In fact, courseware
origin is probably the best-kept secret of the technical training
industry. Many training companies simply buy or lease third-party course
materials, which they neither vet nor work to improve. Often this
material is substandard or just out of date.
The hands-on
exercises, if they exist at all, often border on trivial because the
third party provider cannot know what the end-user's specific hardware
and software environment will be utilized by the various consumers of
its product. In addition, the courseware and labs cannot be easily
focused to fit a specific course environment. If course materials are
lacking in these ways, your training experience is going to be
substandard regardless of how good the instructor is.
If a company
owns its own materials, it means that the hands onhands-on exercises can
be made more robust, meaningful, and thorough and focused to the precise
training objectives of each class. Also,, the course can be regularly
improved in response to direct and timely customer feedback, and the
course can be focused to the precise training objectives of each class.
4. "Do you train for certification or competency?"
Many training providers focus on certifying their students,
particularly providers of "boot camps." But training for certification
often involves little more than cramming for an exam, leading to a piece
of paper saying the student is "certified" in that particular
technology. Training for competency is an entirely different matter and
involves task-oriented hands-on lab exercises, live instructor/student
interaction, and plenty of practice.
Certification does not
indicate anything beyond the fact that a student passed a test, while
development of competency enables a student to be immediately productive
back in the workplace, confident in his or her ability to actually use
the skills learned.
Start by looking at the course
description--does it focus on product features or does it describe the
actual tasks students will be able to perform after taking the course?
If you can't create a list from the course description of tasks you'll
be able to perform, then the training is probably not task-oriented. If
the stated goal of the training is to help students achieve
certification by passing a test, then the program is test-oriented and
is not designed to impart skills necessary to perform certain tasks.
Vendor-provided "official curriculums" are often product-oriented
and/or certification-oriented, which means they do not contain valuable
information about competing technologies and tend to focus on product
features rather than the problems those features are intended to
solve.
5. "How big are your classes?"
While
e-learning and other self-directed training formats can be successful
for many topics of short duration, a live classroom setting is best for
complex technical training. Social interaction drives retention rates up
to double the level of ordinary self-study approaches. Because of the
importance of instructor facilitation, the quality of live,
instructor-led training is directly affected by the size of the class.
For a truly meaningful experience, students need to be able to
get the attention and assistance of the instructor to address their
particular problems. It is of little help to have an expert providing
assistance if students can't get his or her attention to answer a
question, provide recommendations, or discuss their
work.
6. "How can I control cost while maintaining
convenience?"
It's easy to be lured by "low cost" training
offers, but they often come at a sacrifice of quality, true convenience,
and return-on-investment. One obvious factor is the tuition rate. That
old saw "you get what you pay for" holds as true for training as it does
for most other things. Low-ball training bidders may be cutting costs by
buying or leasing inferior courseware and hiring sub-par instructors. If
there are no success guarantees, the risk of failure may not be worth
the savings on tuition. This is particularly true of e-learning
programs.
If you're considering an e-learning program, find out
how the potential provider structures the programs and mandates specific
training times so that the "convenience" of self-directed study doesn't
result in students postponing completion or not completing at all. Since
the investment in e-learning delivery platforms is often substantial,
check diligently to see if claims of success at other locations are real
or just marketing puffery.
To keep travel costs under control find
live, instructor-led classes that are available locally. Also check on
cancellation or change-of-venue policies.
By asking these
six questions; performing a little due diligence to find the right
training provider for your company, budget, and subject--and allowing
enough time to do it all without the pressure of approaching
deadlines--you'll be able to rest assured that your IT training budget
is well spent.
Roland Van Liew is president of Hands On Technology
Transfer Inc., a corporate IT training provider.