Yesterday's home entertainment center planning was little
more complex than clearing a space in the den or the living room for a
television or a radio. Then came stereo with its integrated and
rackmounted units--and surround sound with its in-house wiring schemes.
Now, flat panel HDTV and/or projector-based video--coupled with
the ubiquity of the Internet, which offers everything from live shows to
downloadable movies , music and games--has given myriad entertainment
options to homeowners. The options have also intensified the complexity
of designing in-home entertainment centers.
Let's look at the
present state of home entertainment centers, reviewing the subject from
the standpoints of optimally organizing your living space for home
entertainment, and of deciding what kinds of technology options to
incorporate into home entertainment. In the end, the goal is to simplify
a task that is daunting to many.
1. Define Your Home
Entertainment Objectives
Creating a home entertainment center
is as unique as the home it is going into and the desires of the
homeowner. The only universal necessity is planning before
purchasing.
"People should determine their budgets and their
expectations early, because both factors will determine their overall
mindset," says Sheri Orts, interior designer and owner of Sapphire
Studio in Seattle. Orts works with consumers whose budgets and home
entertainment expectations range from entry level to top of the
line.
"Many times people start into process without having a clear
idea of what they want," says Orts.
She recommends that buyers
first ask themselves what entertainment options they want to have in
their homes--before going out to redesign living space or to buy
equipment. For instance, do you primarily want to watch movies and have
surround sound? Do you want to have music? Or, do you want a VCR, a DVD
player, a Tivo and a large TV monitor that you can tie into your laptop
or home computer?
"There are so many options and ways to be
creative," says Orts. "That's why it's good to start with a budget.
Regardless of resources, consumers should understand that there are good
home entertainment center solutions at every budgetary
level."
2. Assess Your Living Space
Every
home has advantages and constraints when it comes to allocating space
for a home entertainment center. As an interior designer who works daily
with a variety of different living space scenarios, Orts advises
consumers to first assess the living space that they want to convert for
home entertainment.
"Are you looking to convert a room in your
home into a dedicated media room or will you be using a room that will
have multiple functions, such as a family room, in which entertainment
is only one of those focuses?" asks Orts. "A lot of what you do will
depends on which of these two paths you want to take."
The first
path is for those who want a home entertainment center in a
multi-purpose room like a living room or great room.
"Typically,
individuals who favor this approach want a great entertainment system
but do not want it to be seen when they're not using it," says Orts.
"The task is to integrate the room so that the entertainment center is
not a central focus. The classic example is the TV that is concealed in
a cabinet."
On the flip side, there are people who want to show
off their electronics. A dedicated media room is a good solution in that
case.
"Virtually no room is too small for a home entertainment
center," says Orts. "Of course, screen size can be a limiting factor--a
64-inch screen will not work well in an 8-by-10-foot room--but in the
end, home entertainment centers come down to the amount of money that
you have to spend.
"Video and sound can be streamed to virtually
any device," she says "There are wireless speaker systems, but physical
wiring is still required for excellent sound--don't forget to consider
integrating your computer with your home entertainment system. For this,
a wireless network can work well, but for better reliability use a
hardwired system.."
3. Select Your Technology
Popular home entertainment options today include ready
Internet access, music appliances like stereos and MP3 players, video
games, photo and home-movie sharing, TV, satellite radio, and on-demand
music, video, sporting events and movies, to name a few.
So many
of these activities have specialized themselves away from standard PC
capabilities that Intel has now come out with Viiv, a dual processor
chipset expressly designed for entertainment technology that is
systematically being integrated into entertainment appliances from
various manufacturers.
Centralization of home entertainment on a
PC is being facilitated by new Intel Viiv chip technology, which is
specializing PCs (no mater whom they are sold by) to facilitate an
end-to-end entertainment experience.
With PC centralization, you
can eliminate all your older home entertainment appliances and watch
DVDs, download TV programs, listen to CDs and MP3s and record and store
everything. You can tie into high-definition video and up to 7.1
surround sound with ready access to digital photos and PC games. You can
easily download movies, music and games for the Internet--and you can do
it all with the zap of your remote.
"The Internet is the central
factor," says Ralph Bond, consumer education manager at Intel. "You can
get audio and video streaming, broadcast TV and radio--and increasingly,
consumers are recognizing that you can route all of this entertainment
to a large screen or to other home entertainment devices. These devices
can even include plain old television sets, although standard TVs are
not as compelling as HDTV with flat panel displays, or projectors with
screens."
Home entertainment center technology is on track to
establish itself in more American homes, with falling prices for flat
panel displays and other popular technology appliances. From a
technology standpoint, Intel's Bond maintains that there is a certain
level of technology that a person must have before he can fully
"technology-enable" his home entertainment center with a central PC for
entertainment.
"If there is a 'right' person for a home
entertainment PC, it is a family or individual with DSL or cable, and
either a wired or wireless network in the home that can facilitate
multiple PCs on a single communications line," says Bond. "They've
probably made the decision to purchase a flat-panel display--whether it
is plasma or projector. They are likely to have a surround sound
system--and above all, they probably regularly have fun on the Internet,
which is the central component of their home entertainment
platform."
Emerging Trends
Sapphire's Sheri
Orts and Intel's Ralph Bond see several emerging trends in home
entertainment for both home living space and home
technology.
* Dedicated media rooms : "More people
are dedicating a room in their homes as a media room," says Orts. "This
concept is much different than having a home entertainment center in a
multi-functional room, and what people are finding is that they have
more flexibility when they are working with dedicated space. This is
because they don't have to contend with any other room uses, such as
traffic flows, views, conversations, and so on. A dedicated room
eliminates the need to balance all of the different activities that
transpire in multi-purpose rooms."
* Integration :
"My clients want to integrate their PC's with entertainment media and
also with home surveillance and security systems," says Orts. "This
allows them to press a button that can activate a view of the front door
on the screen while they are watching TV. They are also making
conversions that allow them to use their television sets as controllers
for their music libraries."
* More free space :
"Today, many households still have stereo stacks" or rackmounts of
different pieces of entertainment equipment," says Bond. "Down the road,
Intel will produce Viiv media adaptors that will allow all of these
devices to interact with your home computer and the Internet. It will be
either a wired or a wireless adaptor box that is connected to, for
example, a TV display. From here, you can use the remote control to talk
to your entertainment PC. This will eliminate racks of equipment and
free up more space in the home."
A Wealth of Options
Now more than ever, there are many different ways to design
and implement a home entertainment center. The keys are knowing what
types of entertainment functions you want to feature, defining your
budget, and making the decision on whether you want the entertainment
center to be in a multi-functional or a dedicated media room.
Once a homeowner gets rolling with home entertainment, it is not
uncommon to spend between $5,000-$6,000. With that kind of investment, a
two-hour consultation with an interior designer, which can run between
$75-$150 an hour, can be well worth the investment. On the technology
side, the options will only get better--and the prices lower.
Mary E. Shacklett is president of Transworld Data, a marketing
and technology practice for technology companies and organizations.