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    Mobile Cloud Exchange Challenges Centrex and IMS

    February 14, 2011 // 0 Comments

    BARCELONA, Spain February 14, 2011

    Ivar Plahte

    Mobile operators now face the immediate threat from "Over the Top" Mobile VoIP services from the likes of Skype and Google taking foothold in the business communications market. To date, operators' fixed-mobile convergence products have been little more than creative billing options, which will not suffice to meet this threat. Given the speed of market evolution, operators do not have time to wait for service delivery platforms, such as IMS, before they start introducing competitive solutions.

    With its Mobile Cloud Exchange software, OnRelay enables the mobile operator to immediately fight back with a bundled Communications as a Service offering, which, unlike consumer oriented Mobile VoIP services, is far more feature rich and delivers the appropriate 3G / GSM quality of service required by business customers. Mobile operators can leverage their unique position by bundling OnRelay's software with smartphones, mobile apps, cloud services and 3G / GSM / femto-cell connectivity.

    Viable alternatives are scarce. Coming out of the financial recession, operators are faced with a new, harsher economic reality. CIOs and end-customers are no longer willing to fund expensive and high-risk 'white elephant' service platform projects such as IMS, WAP, ATM and IN. Plahte observes, "One such 'white elephant' based service, Centrex, has suffered from lack of flexibility, customisation, application integration and self-management." He continues, "Business customers are also concerned about locking in to the monolithic Centrex model with very limited ownership, control, and system administration rights."


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