Sunday Apr 20, 2014
Visualization Movies are Changing the Way CPG Manufacturers Impress Retailers
Written by Carolyn Blackman   
Thursday, 09 January 2014 03:58
It can be hard to bring new concepts to life on paper, especially when you are dealing with consumer packaged goods like toilet paper and hand soap. Impressing retailers and getting valuable shelf space at their stores isn’t easy, especially when you are looking for ways to make your products stand out from a crowd of seemingly similar items.

Thankfully, there is now an easy way for companies to get their vision across in a meeting. With InContext Solutions, CPG manufacturers can now utilize the magic of movies in their corporate presentations, whether it is for in-office sales purposes or to wow potential retailers about a new in-store marketing or product concept.

Mark Hardy, CEO of InContext Solutions explains, “Our visualization experts create professional movies that recreate the real world experience-- integrating insights, recommendations and strategy into one seamless deliverable.”

Using these videos instead of PowerPoint Presentations is a way to impress retailers and gain buy-in for new ideas. Additionally, they can be used at tradeshows to show off examples of in-store marketing innovation, as well as to implement new concepts across locations.

Hardy goes on to explain, “With video, it is much easier to get your vision across, especially across multiple locations or with franchise owners who are non-native English speakers.”

About InContext Solutions
InContext Solutions was founded in 2009 with a vision to revolutionize how virtual simulations could be used by leading businesses across the globe to research the placement of products in a retail setting. InContext Solutions provides a unique and in-depth perspective on what consumers see on the shelf, how this drives their purchase behavior and why. InContext Solutions has been recognized in the industry among “America’s Most Promising Companies” by Forbes in 2009, as a Chicago Innovations Up-and-Comer in 2010, and featured as a “Cool Vendor” by Gartner in 2011. Recently named the 9th fastest growing privately held technology company, they continue to grow their team, knowledge and capabilities.

For more information Visit www.incontextsolutions.com

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