Intellitracker have continued to successfully redefine web
analytics with their revolutionary Intellimap system, part of
Intellitracker Enterprise Version 5.5. Intellimap provides an
immediate insight into visitor behaviour and enables improvements
in content, layout and navigation to be clearly identified.
Released just 8 months ago, but already used by an impressive
list of clients, the results of Intellimap are already making a
clear impact. MailOnline, the website for the Daily Mail,
dedicated users of Intellimap, are now the UK's second most
popular newspaper website, it has been revealed by Associated
Northcliffe Digital (ANDigital), a division of Associated
Newspapers.
In its latest publicly-audited ABCe certificate, the website
recorded 11,865,039 unique visitors for July and 81,997,216 page
impressions. That’s a rise of 162% and 163% respectively on
the same figures for July 2006 (4,534,263 unique visitors and
31,225,108 page impressions).
MailOnline Managing Director Stephen Miron said: “We are
delighted with these very strong figures which are the
culmination of a year of phenomenal and consistent
growth.”
Intellimap encompasses a suite of visitor behaviour visualisation
tools, helping users to better understand the activities of those
that visit their website. Every click made by a visitor, whether
successful or not, is recorded and these clicks can then be
displayed on top of a view of the relevant web page. Viewed as a
heat map, click map or link map, this provides the user with the
ability to see how their visitors interact with page content.
Clients use Intellitracker Enterprise to optimise site search,
improve campaign and promotion response, understand user
interaction and promote content usage. Thoroughly researched with
input from both existing clients and industry experts, Intellimap
has evolved web analytics into true interactive business
intelligence.
Loot, another user of Intellimap commented, “We find the
Intellitracker web analytics suite produces measurable
performance improvements - enabling us to drive forward
improvements in our marketing campaigns, site design and core
business model. We understand our customers better and have been
able improve business performance considerably.”
Further information for editors:
Intellitracker Ltd was founded in 1997 and is based in London,
United Kingdom. The company develops and markets the
Intellitracker Enterprise interactive business intelligence suite
and provides professional services in support of this.
Intellitracker Enterprise is recognised as one of the leaders in
the field of online analytics and is used by organisations
including, Daily Mail, Infospace, Loot, M&G, Oxfam and
Thomson Holidays.
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