http://www.computeruser.com - BookLibrary - ALL BookLibrary Marketing http://www.computeruser.com 2014-04-24 03:26:22 BookLibrary Power Questions: Build Relationships, Win New Business, and Influence Others http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=86&catid=446 Authors: Andrew Sobel, Jerold Panas
ISBN: 9781118119631
Publisher: Wiley
Publication date: 2012-04-27 23:49:36
Language: English
Price: 12.75


 

Product Description
An arsenal of powerful questions that will transform every conversation

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book.

In Power Questions you’ll discover:

  • The question that stopped an angry executive in his tracks
  • The sales question CEOs expect you to ask versus the questions they want you to ask
  • The question that will radically refocus any meeting
  • The penetrating question that can transform a friend or colleague’s life
  • A simple question that helped restore a marriage

 

When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time.


 

Product Description
An arsenal of powerful questions that will transform every conversation

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book.

In Power Questions you’ll discover:

  • The question that stopped an angry executive in his tracks
  • The sales question CEOs expect you to ask versus the questions they want you to ask
  • The question that will radically refocus any meeting
  • The penetrating question that can transform a friend or colleague’s life
  • A simple question that helped restore a marriage

 

When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time.


Product Description
An arsenal of powerful questions that will transform every conversation

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions are also summarized at the end of the book.

In Power Questions you’ll discover:

  • The question that stopped an angry executive in his tracks
  • The sales question CEOs expect you to ask versus the questions they want you to ask
  • The question that will radically refocus any meeting
  • The penetrating question that can transform a friend or colleague’s life
  • A simple question that helped restore a marriage

When you use power questions, you magnify your professional and personal influence, create intimate connections with others, and drive to the true heart of the issue every time.

Buy now!]]> 2012-04-27 23:49:36 Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=74&catid=440 Authors: Vanessa Fox
ISBN: 0470537191
Publisher: Wiley
Publication date: 2012-04-27 23:49:17
Language: English
Price: 16.00


 

Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

 

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.


Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Buy now!]]> 2012-04-27 23:49:17 Graphic Design Thinking (Design Briefs) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=85&catid=451 Authors: Ellen Lupton, Jennifer Cole Phillips
ISBN: 1568989792
Publisher: Princeton Architectural Press
Publication date: 2012-04-25 05:55:28
Language: English
Price: 14.16


Product Description
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.

Buy now!]]>
2012-04-25 05:55:28
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=84&catid=451 Authors: Bryony Gomez-Palacio, Armin Vit
ISBN: 1592537421
Publisher: Rockport Publishers
Publication date: 2012-04-25 05:54:57
Language: English
Price: 19.10


Product Description
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the basic foundation of what constitutes graphic design; "knowledge" explores the most influential sources through which we learn about graphic design; "representatives" gathers the most prominent designers who have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that serve as examples of best practices and illustrate its potential lasting legacy.

Buy now!]]>
2012-04-25 05:54:57
Logo Design Love: A Guide to Creating Iconic Brand Identities http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=83&catid=451 Authors: David Airey
ISBN: 0321660765
Publisher: New Riders Press
Publication date: 2012-04-25 05:54:31
Language: English
Price: 21.99


Product Description
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
 
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
 
Readers will learn:
 
  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last


Buy now!]]>
2012-04-25 05:54:31
Creative Workshop: 80 Challenges to Sharpen Your Design Skills http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=82&catid=451 Authors: David Sherwin
ISBN: 1600617972
Publisher: How
Publication date: 2012-04-25 05:53:54
Language: English
Price: 14.99


Product Description
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you.

Within Creative Workshop, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.

This book also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

Buy now!]]>
2012-04-25 05:53:54
Excel 2010 Power Programming with VBA (Mr. Spreadsheet's Bookshelf) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=81&catid=449 Authors: John Walkenbach
ISBN: 0470475358
Publisher: Wiley
Publication date: 2012-04-25 05:53:09
Language: English
Price: 27.95


Product Description
All the methods and tools you need to successfully program with Excel

John Walkenbach's name is synonymous with excellence in computer books that decipher complex technical topics. With this comprehensive guide, "Mr. Spreadsheet" shows you how to maximize your Excel experience using professional spreadsheet application development tips from his own personal bookshelf.

Featuring a complete introduction to Visual Basic for Applications and fully updated for the new features of Excel 2010, this essential reference includes an analysis of Excel application development and is packed with procedures, tips, and ideas for expanding Excel’s capabilities with VBA.

  • Offers an analysis of Excel application development and a complete introduction to Visual Basic for Applications (VBA)
  • Features invaluable advice from "Mr. Spreadsheet" himself (bestselling author John Walkenbach), who demonstrates all the techniques you need to create large and small Excel applications
  • Provides tips, tricks, and techniques for expanding Excel's capabilities with VBA that you won’t find anywhere else
  • Includes a CD with templates and worksheets from the book

This power-user's guide is packed with procedures, tips, and ideas for expanding Excel's capabilities with VBA.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Buy now!]]> 2012-04-25 05:53:09 Introduction to Algorithms http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=80&catid=449 Authors: Thomas H. Cormen, Charles E. Leiserson, Ronald L. Rivest, Clifford Stein
ISBN: 0262033844
Publisher: The MIT Press
Publication date: 2012-04-25 05:52:37
Language: English
Price: 59.99


Product Description

"Introduction to Algorithms, the 'bible' of the field, is a comprehensive textbook covering the full spectrum of modern algorithms: from the fastest algorithms and data structures to polynomial-time algorithms for seemingly intractable problems, from classical algorithms in graph theory to special algorithms for string matching, computational geometry, and number theory. The revised third edition notably adds a chapter on van Emde Boas trees, one of the most useful data structures, and on multithreaded algorithms, a topic of increasing importance."--Daniel Spielman, Department of Computer Science, Yale University

(Daniel Spielman )

Buy now!]]>
2012-04-25 05:52:37
HTML and CSS: Design and Build Websites http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=79&catid=449 Authors: Jon Duckett
ISBN: 1118008189
Publisher: Wiley
Publication date: 2012-04-25 05:51:58
Language: English
Price: 16.32


Product Description
A full-color introduction to the basics of HTML and CSS from the publishers of Wrox! 

Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach.

  • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout
  • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging
  • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure

This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!


Amazon.com Review



From the Author: Goals for this Book

Programming books can often look rather intimidating and uninspiring, but they do not need to be. We wanted to redesign the tech book and make it more accessible, relevant, and attractive to a whole new group of readers. The result is a book that feels more like a magazine and is enjoyable to flick through, and looks like it belongs in the graphic design section rather than the programming section of a bookstore.

  • Large info-graphics are used to help simplify new or complex concepts

  • Clean design and layout presents each topic on a new page for easy reference

  • Printed in full-color, using a vibrant palette to distinguish different types of code

  • Attractive code samples help you make beautiful web sites





Buy now!]]>
2012-04-25 05:51:58
Cracking the Coding Interview: 150 Programming Questions and Solutions http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=78&catid=449 Authors: Gayle Laakmann McDowell
ISBN: 098478280X
Publisher: CareerCup
Publication date: 2012-04-25 05:51:27
Language: English
Price: 16.84


Product Description
Now in the 5th edition, Cracking the Coding Interview gives you the interview preparation you need to get the top software developer jobs. This is a deeply technical book and focuses on the software engineering skills to ace your interview. The book is over 500 pages and includes 150 programming interview questions and answers, as well as other advice. 

The full list of topics are as follows:

The Interview Process
This section offers an overview on questions are selected and how you will be evaluated. What happens when you get a question wrong? When should you start preparing, and how? What language should you use? All these questions and more are answered.

Behind the Scenes
Learn what happens behind the scenes during your interview, how decisions really get made, who you interview with, and what they ask you. Companies covered include Google, Amazon, Yahoo, Microsoft, Apple and Facebook.

Special Situations
This section explains the process for experience candidates, Program Managers, Dev Managers, Testers / SDETs, and more. Learn what your interviewers are looking for and how much code you need to know.

Before the Interview
In order to ace the interview, you first need to get an interview. This section describes what a software engineer's resume should look like and what you should be doing well before your interview.

Behavioral Preparation
Although most of a software engineering interview will be technical, behavioral questions matter too. This section covers how to prepare for behavioral questions and how to give strong, structured responses.

Technical Questions (+ 5 Algorithm Approaches)
This section covers how to prepare for technical questions (without wasting your time) and teaches actionable ways to solve the trickiest algorithm problems. It also teaches you what exactly "good coding" is when it comes to an interview.

150 Programming Questions and Answers
This section forms the bulk of the book. Each section opens with a discussion of the core knowledge and strategies to tackle this type of question, diving into exactly how you break down and solve it. Topics covered include 
  • Arrays and Strings
  • Linked Lists
  • Stacks and Queues
  • Trees and Graphs
  • Bit Manipulation
  • Brain Teasers
  • Mathematics and Probability
  • Object-Oriented Design
  • Recursion and Dynamic Programming
  • Sorting and Searching
  • Scalability and Memory Limits
  • Testing
  • C and C++
  • Java
  • Databases
  • Threads and Locks
For the widest degree of readability, the solutions are almost entirely written with Java (with the exception of C / C++ questions). A link is provided with the book so that you can download, compile, and play with the solutions yourself.

Changes from the Fourth Edition: The fifth edition includes over 200 pages of new content, bringing the book from 300 pages to over 500 pages. Major revisions were done to almost every solution, including a number of alternate solutions added. The introductory chapters were massively expanded, as were the opening of each of the chapters under Technical Questions. In addition, 24 new questions were added.

Cracking the Coding Interview, Fifth Edition is the most expansive, detailed guide on how to ace your software development / programming interviews.


Buy now!]]>
2012-04-25 05:51:27
Adobe Photoshop Lightroom 4 Book: The Complete Guide for Photographers, The http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=77&catid=449 Authors: Martin Evening
ISBN: 0321819594
Publisher: Adobe Press
Publication date: 2012-04-25 05:50:54
Language: English
Price: 29.96


Product Description
Adobe Photoshop Lightroom was designed from the ground up with digital photographers in mind, offering powerful editing features in a streamlined interface that lets photographers import, sort, and organize images. This completely updated bestseller was also written with photographers in mind. Author Martin Evening describes features in Lightroom 4 in detail from a photographer’s perspective. As an established commercial and fashion photographer, Martin knows firsthand what photographers need for an efficient workflow. He has also been working with Lightroom from the beginning, monitoring the product’s development and providing valued feedback to Adobe. As a result, Martin knows the software inside and out, from image selection to image editing to image management. In this book you’ll learn how to:

• Work efficiently with images shot in the raw or JPEG format

• Import photographs with ease and sort them according to your workflow

• Create and manage a personal image library

• Apply tonal adjustments to multiple images quickly

• Integrate Lightroom with Adobe Photoshop

• Export images for print or Web as digital contact sheets or personal portfolios

• Make the most of new features in Lightroom 4, such as the Camera Raw Process 2012 Basic panel tone controls

Photographers will find Lightroom 4–and The Adobe Photoshop Lightroom 4 Book–indispensable tools in their digital darkrooms.

This book’s companion site, www.thelightroombook.com, offers video tutorials, articles, sample images, and updates from author Martin Evening.


“With Martin’s expert guidance, you’ll soon find that you have precisely the tools you need to turn your concentration back where it belongs–on making better pictures!”

–George Jardine, digital photography consultant

 “As a photographer himself, Martin Evening knows what tools photographers need to realize their creative vision. In this book, he shows not only how Adobe Photoshop Lightroom works but also why it will become an essential part of any photographer’s workflow.”

–Greg Gorman, photographer
Amazon.com Review



Amazon.com Exclusive: Bonus Content from Martin Evening, Author of The Adobe Photoshop Lightroom 4 Book

Click photo for excerpt



Interview with Martin Evening, author of The Adobe Photoshop Lightroom 4 Book
Using the HSL controls to reduce gamut clipping [pdf]




RGB Curves [pdf]
Correcting an underexposed image [pdf]
The Map module and Navigation [pdf]




Buy now!]]>
2012-04-25 05:50:54
Online Marketing Strategies:Analytics, Strategies, and Terminology for Managers: Managing SEO, SEM, and Social Media Marketing Campaigns Online http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=76&catid=431 Authors: Brandon Wirtz
ISBN: 1449529577
Publisher: CreateSpace
Publication date: 2012-04-25 05:49:56
Language: English
Price: 28.33


Product Description
Managing online marketing requires a variety of skills which are not directly related to the work being performed. As a manager your job is to measure, budget, and prioritize this work. Understanding the benefits of different types of marketing, the metrics to measure those benefits and the risk reward for each type of marketing campaign is essential to managing online marketing. You can't count on the consultants you are working with, to tell you which methods will work best for you as most will favor whatever they specialize in, so you need the solid understand of how Social Media, Search Engine Marketing, Search Engine Optimization, and Affiliate Marketing work together, and how to balance the limitations of each. This book provides guidance, insight and strategies for managers, marketers, and executives in plain English. While this book is useful for a developer or engineer to understand what the end result of their efforts should be, it does not explain in technical terms how analytics are processed or provide code examples for creating reports. Instead this book focuses on understanding the output of tools, ROI's from different methodologies, and strategies for successfully marketing online. Through simple examples from familiar companies, Brandon walks you through how to use tools from Google, Alexa, Yahoo, Microsoft, and more to keep track of your presence on the web. Illustrations, and sample data let you see real world examples which demonstrate how other companies are approaching online marketing with and without success. Questions included in this text help you to ask your SEO, SEM, and Social Media Experts the right things to find someone who honest, qualified, and with the skill balance you need.

Buy now!]]>
2012-04-25 05:49:56
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (2nd Edition) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=75&catid=431 Authors: Mike Moran, Bill Hunt
ISBN: 0136068685
Publisher: IBM Press
Publication date: 2012-04-25 05:49:22
Language: English
Price: 15.99


Product Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!


“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it’s an approachable and digestible guide chock-full of real-life examples.”
—David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR


“Keeping pace with the rapidly changing search marketing landscape, the latest edition of Bill Hunt and Mike Moran’s search industry bible, Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site search, and the emergence of social media and what it really means to the search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about search to the advanced enterprise search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and Search Engine Marketing, Inc. succeeds on every level. If you only read one book on search marketing principles and best practices, this is the one.”

—Jay Middleton Senior Manager, WW Search Marketing, Adobe Systems, Inc.

 

“With Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as “The Search Marketing Bible.” With new content, examples, and insight including social media and Web site search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100.”

—Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing Blog

 

In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals.

 

Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

 

BONUS DVD Packed with Tools and Resources

DVD includes over 2 hours of exclusive how-to video presentations, plus audio interviews and white papers on cutting-edge search engine marketing topics

 

The authors systematically address every issue you’re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You’ll learn how to

 

  •   Identify and leverage new search engine marketing opportunities arising from social media
  •   Align search engine marketing with your company’s evolving strategic and tactical goals
  •   Implement programs that drive sustainable improvements— not counterproductive quick fixes
  •   Systematically optimize your existing Web site search programs
  •   Manage the unique marketing challenges associated with large sites
  •   Create monthly scorecards and use them to drive improvement
  •   Provide effective guidance to content developers and designers in language they’ll understand
  •   Automate checking and reporting for every page on your site
  •   Choose effective target keywords, optimize your content, and attract links
  •   Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools
  •   Measure site-wide success rates across multiple systems and technologies
  •   Hire the right SEO consultant—and avoid the wrong ones

Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

 

 

Foreword xxv

Preface xxvii

Acknowledgments xxi

Part 1: The Basics of Search Marketing 1

Chapter 1: Why Search Marketing Is Important…and Difficult 3

Chapter 2: How Search Engines Work 31

Chapter 3: How Search Marketing Works 57

Chapter 4: How Searchers Work 81

Part 2: Develop Your Search Marketing Program 101

Chapter 5: Identify Your Web Site’s Goals 103

Chapter 6: Measure Your Web Site’s Success 119

Chapter 7: Measure Your Search Marketing Success 143

Chapter 8: Define Your Search Marketing Strategy 171

Chapter 9: Sell Your Search Marketing Proposal 199

Part 3: Execute Your Search Marketing Program 227

Chapter 10: Get Your Site Indexed 229

Chapter 11: Choose Your Target Keywords 267

Chapter 12: Optimize Your Content 293

Chapter 13: Attract Links to Your Site 337

Chapter 14: Optimize Your Paid Search Program 383

Chapter 15: Make Search Marketing Operational 447

Part 4: Beyond Search Marketing 477

Chapter 16: Explore New Media and Social Media 479

Chapter 17: Optimize Your Web Site Search 505

Chapter 18: What’s Next? 533

Glossary 551

Index 583

 



Buy now!]]>
2012-04-25 05:49:22
Search Engine Optimization (SEO) Secrets http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=73&catid=432 Authors: Danny Dover, Erik Dafforn
ISBN: 0470554185
Publisher: Wiley
Publication date: 2012-04-25 05:47:27
Language: English
Price: 18.20


Product Description
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

  • Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
  • Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
  • Demonstrates how to perform a professional SEO Web site audit
  • Reveals the techniques that current SEO leaders use to remain high in rankings
  • Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

From the Author: How to Get Your First Major SEO Client
Author Danny Dover

I have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.

Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties:

• The potential major client’s website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult.
• The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem.
• The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content’s value.
• Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not.

So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure.

That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven’t already had a major client in the past, the best case study isn’t really a case study at all. Use the potential clients site as an “in progress case study” and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself.

This combination of pre-identifying the potential major clients’ problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others.

Now it is your turn.


Buy now!]]> 2012-04-25 05:47:27 The Art of SEO http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=72&catid=432 Authors: Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin
ISBN: 1449304214
Publisher: O'Reilly Media
Publication date: 2012-04-25 05:46:42
Language: English
Price: 38.29


Product Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness



Buy now!]]>
2012-04-25 05:46:42
Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=71&catid=432 Authors: James Beswick
ISBN: 1452849900
Publisher: CreateSpace
Publication date: 2012-04-25 05:44:48
Language: English
Price: 14.79


Product Description
With millions of websites on the Internet, search engine optimization - or SEO - is the difference between ranking one in Google and remaining invisible. This book breaks the latest SEO techniques into 50 tips that can help any website - from a small company to the largest corporation - rank number one in the search engines and boost your visitor traffic and sales.

Buy now!]]>
2012-04-25 05:44:48
Search Engine Optimization (SEO): An Hour a Day http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=70&catid=432 Authors: Jennifer Grappone, Gradiva Couzin
ISBN: 0470902590
Publisher: Sybex
Publication date: 2012-04-25 05:43:51
Language: English
Price: 16.40


Product Description
The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

  • A successful SEO plan is vital to any business with an online presence
  • This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Buy now!]]> 2012-04-25 05:43:51 Well Played 1.0: Video Games, Value and Meaning http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=69&catid=436 Authors: Drew Davidson
ISBN: 0557069750
Publisher: lulu.com
Publication date: 2012-04-25 05:42:03
Language: English
Price: 28.95


Product Description
Video games can be "well played" in two senses. On the one hand, well played is to games as well read is to books. On the other hand, well played as in well done. This book is full of in-depth close readings of video games that parse out the various meanings to be found in the experience of playing a game. 22 contributors (developers, scholars, reviewers and bloggers) look at video games through both senses of "well played." The goal is to help develop and define a literacy of games as well as a sense of their value as an experience. Video games are a complex medium that merits careful interpretation and insightful analysis.

Buy now!]]>
2012-04-25 05:42:03
The Cloud at Your Service http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=68&catid=435 Authors: Jothy Rosenberg, Arthur Mateos
ISBN: 1935182528
Publisher: Manning Publications
Publication date: 2012-04-25 05:38:14
Language: English
Price: 16.60


Product Description

Cloud Computing is here to stay. As an economically viable way for businesses of all sizes to distribute computing, this technology shows tremendous promise. But the intense hype surrounding the Cloud is making it next to impossible for responsible IT managers and business decision-makers to get a clear understanding of what the Cloud really means, what it might do for them, when it is practical, and what their future with the Cloud looks like.

The Cloud at Your Service helps cut through all this fog to help enterprises make these critical decisions based on facts and the authors' informed unbiased recommendations and predictions.



Buy now!]]>
2012-04-25 05:38:14
Cloud Computing For Dummies http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=67&catid=435 Authors: Judith Hurwitz, Robin Bloor, Marcia Kaufman, Fern Halper
ISBN: 0470484705
Publisher: For Dummies
Publication date: 2012-04-25 05:35:59
Language: English
Price: 13.24


Product Description

The easy way to understand and implement cloud computing technology written by a team of experts

Cloud computing can be difficult to understand at first, but the cost-saving possibilities are great and many companies are getting on board. If you've been put in charge of implementing cloud computing, this straightforward, plain-English guide clears up the confusion and helps you get your plan in place.

You'll learn how cloud computing enables you to run a more green IT infrastructure, and access technology-enabled services from the Internet ("in the cloud") without having to understand, manage, or invest in the technology infrastructure that supports them. You'll also find out what you need to consider when implementing a plan, how to handle security issues, and more.

  • Cloud computing is a way for businesses to take advantage of storage and virtual services through the Internet, saving money on infrastructure and support
  • This book provides a clear definition of cloud computing from the utility computing standpoint and also addresses security concerns
  • Offers practical guidance on delivering and managing cloud computing services effectively and efficiently
  • Presents a proactive and pragmatic approach to implementing cloud computing in any organization
  • Helps IT managers and staff understand the benefits and challenges of cloud computing, how to select a service, and what's involved in getting it up and running
  • Highly experienced author team consults and gives presentations on emerging technologies

Cloud Computing For Dummies gets straight to the point, providing the practical information you need to know.

Buy now!]]> 2012-04-25 05:35:59 The Future of Analytics: the trends, the implications, and who will lead http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=26&catid=440 Authors: John E. Brennan
ISBN: B003LY48D2
Publisher: Song Bird Hill Media
Publication date: 2012-04-24 12:20:23
Language: English
Price: Does not exist


Product Description
The Future of Analytics: a reasoned forecast of the science of dividing subjects into all relevant internal and external components for the purpose of describing them, understanding them, and making logical decisions based on them.

This work is based on more than a year of research and writing. It examines futures research and then applies futures research methodologies to the subject of analytics, an emerging art and science governing the interaction of humans and information. It explores the trends affecting the future of analytics. The book identifies and discusses the implications of these trends on the processing of information and analytics. The book will explore how the trends create different work roles in the marketplace. A separate chapter examines the applications of analytics in different aspects of our lives. The final thoughts of the book focus on who will lead the future of analytics and how to prepare for this future environment. The volume also includes two approaches to assessing the future of analytics within individual organizations. For more information, follow me at www.twitter.com/analyticsfuture

Table of Contents:
Presage
Chapter 1: Thinking about The Future
Chapter 2: Trends
Chapter 3: Implications
Chapter 4: Actors
Chapter 5: Applications
Chapter 6: Who Will Lead?
Chapter 7: Prepare
Appendix: Signposts for the future of analytics
Bibliography
Index
Notes

People, Companies, and Products Discussed:
AIG
Amazon.com
AOL/Time Warner
Bruner, Robert
Carnegie Mellon
Cisco
Corventis
data.gov
Davenport, Thomas
Deals from Hell
Dweck, Carol
Edison, Thomas
Enron
Facebook
fold.it
Ford
Forrester
Frantz, Gene
Freakonomics
Freedom
Friedman, George
Friedman, Thomas
Fukuyama, Francis
Functional Magnetic Resonance Imaging
Google
GPS
IBM
Indeed.com
In-q-Tel
istockphoto.com
J. R. Simplot
Kalafatis, Themos
Kobielus, James
Lehman Brothers
Levitt, Steven
life analytics
Linden Lab
Mercedes
Merrill Lynch
Miller, George
Mindset
Minsky, Marvin
Nerd
Northern Rock
Pew Center on the States
Philco
Propser.com
Reuters
Rosenberg, David
Schumpeter, Joseph
Second Life
Stutzman, Fred
Supercrunchers
Texas Instruments
The Next 100 Years
The Numerati
The World Is Flat
Wikipedia
Wolfram|Alpha

Excerpt:
Besides nature, the most creative and destructive force in the world is the human brain. Our ability to think sets us apart from any other force on the planet. It has allowed us to explore the universe. It has enabled us to form complex civilizations, turn basic natural resources into innovative technologies, and begin to understand fundamental laws about how life works. Yet often our ability to think fails us; it fails us with its imperfections. We can be emotionally persuaded to ignore data; there are some concepts and systems we cannot yet understand; and we suffer from a variety of physical limitations. While the transformations in our thinking and understanding have evolved over several millennia, we find ourselves in the 21st century at the beginning of a grand transformation in individual and human knowledge. In this century we have the potential to connect every member of the planet in communication; measure anything, anywhere, at any level of detail, in real-time; and instantly analyze vast volumes of data almost as easily as plants perform photosynthesis.
Product Description
The Future of Analytics: a reasoned forecast of the science of dividing subjects into all relevant internal and external components for the purpose of describing them, understanding them, and making logical decisions based on them.

This work is based on more than a year of research and writing. It examines futures research and then applies futures research methodologies to the subject of analytics, an emerging art and science governing the interaction of humans and information. It explores the trends affecting the future of analytics. The book identifies and discusses the implications of these trends on the processing of information and analytics. The book will explore how the trends create different work roles in the marketplace. A separate chapter examines the applications of analytics in different aspects of our lives. The final thoughts of the book focus on who will lead the future of analytics and how to prepare for this future environment. The volume also includes two approaches to assessing the future of analytics within individual organizations. For more information, follow me at www.twitter.com/analyticsfuture

Table of Contents:
Presage
Chapter 1: Thinking about The Future
Chapter 2: Trends
Chapter 3: Implications
Chapter 4: Actors
Chapter 5: Applications
Chapter 6: Who Will Lead?
Chapter 7: Prepare
Appendix: Signposts for the future of analytics
Bibliography
Index
Notes

People, Companies, and Products Discussed:
AIG
Amazon.com
AOL/Time Warner
Bruner, Robert
Carnegie Mellon
Cisco
Corventis
data.gov
Davenport, Thomas
Deals from Hell
Dweck, Carol
Edison, Thomas
Enron
Facebook
fold.it
Ford
Forrester
Frantz, Gene
Freakonomics
Freedom
Friedman, George
Friedman, Thomas
Fukuyama, Francis
Functional Magnetic Resonance Imaging
Google
GPS
IBM
Indeed.com
In-q-Tel
istockphoto.com
J. R. Simplot
Kalafatis, Themos
Kobielus, James
Lehman Brothers
Levitt, Steven
life analytics
Linden Lab
Mercedes
Merrill Lynch
Miller, George
Mindset
Minsky, Marvin
Nerd
Northern Rock
Pew Center on the States
Philco
Propser.com
Reuters
Rosenberg, David
Schumpeter, Joseph
Second Life
Stutzman, Fred
Supercrunchers
Texas Instruments
The Next 100 Years
The Numerati
The World Is Flat
Wikipedia
Wolfram|Alpha

Excerpt:
Besides nature, the most creative and destructive force in the world is the human brain. Our ability to think sets us apart from any other force on the planet. It has allowed us to explore the universe. It has enabled us to form complex civilizations, turn basic natural resources into innovative technologies, and begin to understand fundamental laws about how life works. Yet often our ability to think fails us; it fails us with its imperfections. We can be emotionally persuaded to ignore data; there are some concepts and systems we cannot yet understand; and we suffer from a variety of physical limitations. While the transformations in our thinking and understanding have evolved over several millennia, we find ourselves in the 21st century at the beginning of a grand transformation in individual and human knowledge. In this century we have the potential to connect every member of the planet in communication; measure anything, anywhere, at any level of detail, in real-time; and instantly analyze vast volumes of data almost as easily as plants perform photosynthesis.

Buy now!]]>
2012-04-24 12:20:23
Beginning PHP and MySQL 5: From Novice to Professional (Beginning: From Novice to Professional) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=4&catid=430 Authors: W. Jason Gilmore
ISBN: 1590595521
Publisher: Apress
Publication date: 2012-04-24 12:20:23
Language: English
Price: 18.71


Product Description

  • Written for the budding web developer searching for a powerful, low-cost solution for building flexible, dynamic web sites.
  • Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites.
  • Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface.
  • Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.



Buy now!]]>
2012-04-24 12:20:23
Steve Jobs http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=22&catid=439 Authors: Walter Isaacson
ISBN: 1451648537
Publisher: Simon & Schuster
Publication date: 2012-04-24 12:20:23
Language: English
Price: 14.14


Product Description
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
Amazon.com Review
Amazon Best Books of the Month, November 2011: It is difficult to read the opening pages of Walter Isaacson’s Steve Jobs without feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength. --Chris Schluep


Amazon Exclusive: A Q&A with Walter Isaacson

Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?

Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.

Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?

Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.

Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?

Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.

Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?

Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.

Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?

Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.

Q: Do you believe he was a genius?

Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.

Q: Did he have regrets?

Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.

Q: What do you think is his legacy?

Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

Photo credit: Patrice Gilbert Photography



Buy now!]]>
2012-04-24 12:20:23
Return to the Little Kingdom: Steve Jobs and the Creation of Apple http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=45&catid=439 Authors: Michael Moritz
ISBN: 1590204018
Publisher: Overlook TP
Publication date: 2012-04-24 12:20:23
Language: English
Price: .1


Product Description
In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years.



Buy now!]]>
2012-04-24 12:20:23
Concepts of Database Management http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=31&catid=437 Authors: Philip J. Pratt, Joseph J. Adamski
ISBN: 1111825912
Publisher: Course Technology
Publication date: 2012-04-24 12:20:22
Language: English
Price: 65.97


Product Description
CONCEPTS OF DATABASE MANAGEMENT fits perfectly into any introductory database course for information systems, business or CIS programs. This concise text teaches SQL in a database-neutral environment with all major topics being covered, including E-R diagrams, normalization, and database design. Now in its seventh edition, CONCEPTS OF DATABASE MANAGEMENT prepares students for success in their field using real-world cases addressing current issues such as database design, data integrity, concurrent updates, and data security. Special features include detailed coverage of the relational model (including QBE and SQL), normalization and views, database design, database administration and management, and more. Advanced topics covered include distributed databases, data warehouses, stored procedures, triggers, data macros, and Web databases.

Buy now!]]>
2012-04-24 12:20:22
Cloud Computing Bible http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=32&catid=435 Authors: Barrie Sosinsky
ISBN: 0470903562
Publisher: Wiley
Publication date: 2012-04-24 12:20:22
Language: English
Price: 23.53


Product Description
The complete reference guide to the hot technology of cloud computing

Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing.

  • Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps
  • This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable
  • Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use
  • Focuses on the platforms and technologies essential to cloud computing

Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.



Buy now!]]> 2012-04-24 12:20:22 Android Application Development All-in-One For Dummies http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=33&catid=434 Authors: Barry Burd
ISBN: 1118027701
Publisher: For Dummies
Publication date: 2012-04-24 12:20:22
Language: English
Price: 21.84


Product Description
A must-have pedagogical resource from an expert Java educator

As a Linux-based operating system designed for mobile devices, the Android OS allows programs to run on all Android devices and appear free in the Android Market. Whether you're a beginner programmer eager to create mobile applications or you're Android-savvy and looking to submit your apps to the Android Market, this compilation of eight minibooks takes you through the ins and outs of programming for Android phones. Java expert Barry Burd walks you through Android programming basics, shares techniques for developing great Android applications, reviews Android hardware, and much more.

  • Uses the straightforward-but-fun For Dummies style to walk you through the ins and outs of programming for Android mobile devices
  • Features eight minibooks that take you from novice Android user to confidently developing Android applications
  • Addresses Android programming basics, the operating system, hardware, and security
  • Details what it takes to develop amazing Android apps
  • Covers the Eclipse environment and SQLite

Start developing applications for the Android OS today with the expert advice in Android Application Development All-in-One For Dummies.

Buy now!]]> 2012-04-24 12:20:22 Video Game Programming for Kids http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=34&catid=436 Authors: Jonathan S. Harbour
ISBN: 1435461169
Publisher: Course Technology PTR
Publication date: 2012-04-24 12:20:22
Language: English
Price: 12.56


Product Description
VIDEO GAME PROGRAMMING FOR KIDS Introduces pre-teens and young learners to the exciting world of game programming. This concise, dynamic book is designed specifically for 8-12 years olds and uses simple language; a step-by-step approach; and no-cost QB64 easy, but powerful, software to teach short graphics programs and games. This book is ideal for true beginners or young users who have no prior experience with programming tools. The author uses a humorous, captivating approach with brief chapters that each focus on a single programming or basic computer science concept. All programs and readings center around fun activities, such as cracking a safe, guessing the secret number, or finding the treasure.

Buy now!]]>
2012-04-24 12:20:22
Abstract State Machines, Alloy, B and Z: Second International Conference, ABZ 2010, Orford, QC, Canada, February 22-25, 2010, Proceedings (Lecture ... Computer Science and General Issues) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=35&catid=433 Authors:
ISBN: 3642118100
Publisher: Springer
Publication date: 2012-04-24 12:20:21
Language: English
Price: 69.70


Product Description
This book constitutes the proceedings of the Second International Conference on Abstract State Machines, B and Z, which took place in Orford, QC, Canada, in February 2010. The 26 full papers presented were carefully reviewed and selected from 60 submissions. The book also contains two invited talks and abstracts of 18 short papers which address work in progress, industrial experience reports and tool descriptions. The papers cover recent advances in four equally rigorous methods for software and hardware development: abstract state machines (ASM), Alloy, B and Z. They share a common conceptual framework, centered around the notions of state and operation, and promote mathematical precision in the modeling, verification and construction of highly dependable systems.

Buy now!]]>
2012-04-24 12:20:21
Star Trek: U.S.S. Enterprise Haynes Manual http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=36&catid=444 Authors: Ben Robinson, Marcus Riley
ISBN: 1451621299
Publisher: Pocket Books/Star Trek
Publication date: 2012-04-24 12:20:21
Language: English
Price: 8.96


Product Description

The U.S.S. Enterprise is without doubt the most famous starship in history. The vessels that have carried the name have saved the galaxy countless times and her captains, including Archer, Kirk, and Picard, have been legendary.

This Haynes Manual provides in-depth information about these extraordinary ships, from the Enterprise NX-01, to Captain Kirk’s Enterprise NCC-1701 and Captain Picard’s Enterprise NCC-1701-D including histories of each vessel, technical information about their systems, and discussions of key technologies such as transporters and warp-speed travel. Find out exactly what powered these ships, how they were armed and what it took to operate them.

The book features newly created artwork throughout, including full-ship cutaways of each Enterprise, key systems, and interior locations together with detailed new exterior views by one of STAR TREK’s original visual effects artists.

This Haynes Manual is fully authorized by CBS and technical consultant Michael Okuda, who spent thirteen years working on STAR TREK TV series and movies.



Buy now!]]> 2012-04-24 12:20:21 The Truth About the New Rules of Business Writing http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=37&catid=448 Authors: Natalie Canavor, Claire Meirowitz
ISBN: 0137153155
Publisher: FT Press
Publication date: 2012-04-24 12:20:21
Language: English
Price: 12.68


Product Description

Want a powerful competitive advantage? Become a better business writer. Better writers get better jobs and more promotions. Winning is about persuading people, and that means writing: emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. If you hated writing in school, or if you just weren't that good at it, we have great news. Business writing has changed. Forget jargon, pomposity, grammar drills: just figure out what you want to say and say it simply, quickly, conversationally. The Truth About Business Writing That Works shows you exactly how to do that. Step by step, you'll learn how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth About Writing That Works brings together its field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.



Buy now!]]>
2012-04-24 12:20:21
Beginning Joomla!: From Novice to Professional http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=6&catid=430 Authors: Dan Rahmel
ISBN: 1590598482
Publisher: Apress
Publication date: 2012-04-24 12:20:20
Language: English
Price: .1


Product Description

Do you want the ability to manage documents, photos, and other content over the Web, but don't want to shell out thousands of dollars in proprietary solutions? Want to create an online community for your hobby or user group? You're not alone. For thousands of like-minded users around the globe, the answer is Joomla!, an open-source content management system used to manage all sorts of data over the Web.

While Joomla! is relatively easy to install, a fair amount of knowledge is required in order to configure the application to your specific needs. Beginning Joomla! answers many of the questions you're sure to have, guiding you through the process of creating your own design templates, adding and managing content, and adding popular community features such as article commenting, user profile management, and forums. Later chapters discuss e-commerce integration, explore search engine optimization, and show you how to extend Joomla! by creating your own plug-ins.



Buy now!]]>
2012-04-24 12:20:20
Web Application Architecture: Principles, Protocols and Practices http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=7&catid=430 Authors: Leon Shklar, Rich Rosen
ISBN: 047051860X
Publisher: Wiley
Publication date: 2012-04-24 12:20:20
Language: English
Price: 49.10


Product Description
In-depth examination of concepts and principles of Web application development

Completely revised and updated, this popular book returns with coverage on a range of new technologies. Authored by a highly respected duo, this edition provides an in-depth examination of the core concepts and general principles of Web application development. Packed with examples featuring specific technologies, this book is divided into three sections: HTTP protocol as a foundation for Web applications, markup languages (HTML, XML, and CSS), and survey of emerging technologies. After a detailed introduction to the history of Web applications, coverage segues to core Internet protocols, Web browsers, Web application development, trends and directions, and more.

  • Includes new coverage on technologies such as application primers, Ruby on Rails, SOAP, XPath, P3P, and more
  • Explores the fundamentals of HTTP and its evolution
  • Looks at HTML and its roots as well as XML languages and applications
  • Reviews the basic operation of Web Servers, their functionality, configuration, and security
  • Discusses how to process flow in Web browsers and looks at active browser pages
  • Addresses the trends and various directions that the future of Web application frameworks may be headed

This book is essential reading for anyone who needs to design or debug complex systems, and it makes it easier to learn the new application programming interfaces that arise in a rapidly changing Internet environment.



Buy now!]]>
2012-04-24 12:20:20
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=43&catid=439 Authors: Owen Linzmayer, Owen W. Linzmayer
ISBN: 1593270100
Publisher: No Starch Press
Publication date: 2012-04-24 12:20:20
Language: English
Price: 14.23


Product Description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.


Amazon.com Review
Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail.

Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley

Buy now!]]> 2012-04-24 12:20:20 Apple Design http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=44&catid=439 Authors: Friedrich von Borries, Ina Grätz
ISBN: 3775730117
Publisher: Hatje Cantz
Publication date: 2012-04-24 12:20:20
Language: English
Price: 37.80


Product Description
Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous "Ten Rules for Good Design" promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them. (20121201)

Buy now!]]>
2012-04-24 12:20:20
Operating System Concepts http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=8&catid=450 Authors: Abraham Silberschatz, Greg Gagne, Peter B. Galvin
ISBN: 1118112733
Publisher: Wiley
Publication date: 2012-04-24 12:20:19
Language: English
Price: 100.00


Product Description
Operating System Concepts continues to provide a solid theoretical foundation for understanding operating systems.  The 8th Edition Update includes more coverage of the most current topics in the rapidly changing fields of operating systems and networking, including open-source operating systems.  The use of simulators and operating system emulators is incorporated to allow operating system operation demonstrations and full programming projects.  The text also includes improved conceptual coverage and additional content to bridge the gap between concepts and actual implementations. New end-of-chapter problems, exercises, review questions, and programming exercises help to further reinforce important concepts, while WileyPLUS continues to motivate students and offer comprehensive support for the material in an interactive format.

Buy now!]]>
2012-04-24 12:20:19
Graphics Essentials for Small Offices http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=38&catid=451 Authors: David Loeff
ISBN: 1461052130
Publisher: CreateSpace
Publication date: 2012-04-24 12:20:19
Language: English
Price: 8.93


Product Description
Those employed by small organizations are often required to wear many hats – and some fit better than others. Graphics may be one of those ill-fitting hats. If it is, this handbook will help you decide which tasks to take on, and which to outsource. You’ll learn the advantages and disadvantages of digital and traditional printing. You’ll also learn how to plan your marketing budget, cut printing costs, and avoid costly mistakes.

Buy now!]]>
2012-04-24 12:20:19
SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=39&catid=432 Authors: Mr. Michael H. Fleischner
ISBN: 1460908511
Publisher: CreateSpace
Publication date: 2012-04-24 12:20:19
Language: English
Price: 14.34


Product Description
Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

Buy now!]]>
2012-04-24 12:20:19
Mastering Search Analytics: Measuring SEO, SEM and Site Search http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=40&catid=431 Authors: Brent Chaters
ISBN: 1449302653
Publisher: O'Reilly Media
Publication date: 2012-04-24 12:20:19
Language: English
Price: 29.41


Product Description

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.

  • Focus on conversion and usability—not on driving larger volumes of traffic
  • Track the performance of your SEO and paid search keywords
  • Apply techniques to monitor what your competitors are doing
  • Understand the differences between mobile and desktop search
  • Learn how social media impacts your search rankings and results
  • Audit your site for problems that can affect users and search spiders
  • Create dashboards and expanded reports for all of your search activities


Buy now!]]>
2012-04-24 12:20:19
Python Programming: An Introduction to Computer Science 2nd Edition http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=9&catid=449 Authors: John Zelle
ISBN: 1590282418
Publisher: Franklin, Beedle & Associates Inc.
Publication date: 2012-04-24 12:20:18
Language: English
Price: 35.99

This is the second edition of John Zelle's Python Programming, updated for Python 3. This book is designed to be used as the primary textbook in a college-level first course in computing. It takes a fairly traditional approach, emphasizing problem solving, design, and programming as the core skills of computer science. However, these ideas are illustrated using a non-traditional language, namely Python. Although Python is used as the language, teaching Python is not the main point of this book. Rather, Python is used to illustrate fundamental principles of design and programming that apply in any language or computing environment. In some places, I have purposely avoided certain Python features and idioms that are not generally found in other languages. There are already many good books about Python on the market; this book is intended as an introduction to computing. Features include the following: *Extensive use of computer graphics. *Interesting examples. *Readable prose. *Flexible spiral coverage. *Just-in-time object coverage. *Extensive end-of-chapter problems.

Product Description
This is the second edition of John Zelle's Python Programming, updated for Python 3. This book is designed to be used as the primary textbook in a college-level first course in computing. It takes a fairly traditional approach, emphasizing problem solving, design, and programming as the core skills of computer science. However, these ideas are illustrated using a non-traditional language, namely Python. Although Python is used as the language, teaching Python is not the main point of this book. Rather, Python is used to illustrate fundamental principles of design and programming that apply in any language or computing environment. In some places, I have purposely avoided certain Python features and idioms that are not generally found in other languages. There are already many good books about Python on the market; this book is intended as an introduction to computing. Features include the following: *Extensive use of computer graphics. *Interesting examples. *Readable prose. *Flexible spiral coverage. *Just-in-time object coverage. *Extensive end-of-chapter problems.

Buy now!]]>
2012-04-24 12:20:18
Networking Bible http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=10&catid=447 Authors: Barrie Sosinsky
ISBN: 0470431318
Publisher: Wiley
Publication date: 2012-04-24 12:20:18
Language: English
Price: 22.68

Everything you need to set up and maintain large or small networks

Barrie Sosinsky

Networking Bible

Create a secure network for home or enterprise

Learn basic building blocks and standards

Set up for broadcasting, streaming, and more

The book you need to succeed!

Your A-Z guide to networking essentials

Whether you're setting up a global infrastructure or just networking two computers at home, understanding of every part of the process is crucial to the ultimate success of your system. This comprehensive book is your complete, step-by-step guide to networking—from different architectures and hardware to security, diagnostics, Web services, and much more. Packed with practical, professional techniques and the very latest information, this is the go-to resource you need to succeed.

  • Demystify the basics: network stacks, bus architectures, mapping, and bandwidth

  • Get up to speed on servers, interfaces, routers, and other necessary hardware

  • Explore LANs, WANs, Wi-Fi, TCP/IP, and other types of networks

  • Set up domains, directory services, file services, caching, and mail protocols

  • Enable broadcasting, multicasting, and streaming media

  • Deploy VPNs, firewalls, encryption, and other security methods

  • Perform diagnostics and troubleshoot your systems


Product Description

Everything you need to set up and maintain large or small networks

Barrie Sosinsky

Networking Bible

Create a secure network for home or enterprise

Learn basic building blocks and standards

Set up for broadcasting, streaming, and more

The book you need to succeed!

Your A-Z guide to networking essentials

Whether you're setting up a global infrastructure or just networking two computers at home, understanding of every part of the process is crucial to the ultimate success of your system. This comprehensive book is your complete, step-by-step guide to networking—from different architectures and hardware to security, diagnostics, Web services, and much more. Packed with practical, professional techniques and the very latest information, this is the go-to resource you need to succeed.

  • Demystify the basics: network stacks, bus architectures, mapping, and bandwidth

  • Get up to speed on servers, interfaces, routers, and other necessary hardware

  • Explore LANs, WANs, Wi-Fi, TCP/IP, and other types of networks

  • Set up domains, directory services, file services, caching, and mail protocols

  • Enable broadcasting, multicasting, and streaming media

  • Deploy VPNs, firewalls, encryption, and other security methods

  • Perform diagnostics and troubleshoot your systems



Buy now!]]>
2012-04-24 12:20:18
A+ Certification Training Kit, Third Edition (IT Professional) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=41&catid=441 Authors: Microsoft Corporation
ISBN: 073561265X
Publisher: Microsoft Press
Publication date: 2012-04-24 12:20:18
Language: English
Price: 41.95


Product Description
The A+ Certification program was created by a consortium of companies, including Microsoft, to define baseline knowledge and skill levels for IT professionals who support hardware and software based on the Intel platform. Fully updated to cover the latest operating systems, including Microsoft Windows "RM" 2000, the "A+ Certification Training Kit", Third Edition, applies Microsoft's popular, competency-based learning format to A+ certification test preparation. Entry-level IT professionals, computer service technicians, and other computer science track students can use the kit to build real-world expertise with systems hardware and operating systems -- as they prepare for the corresponding skill areas of the A+ exam. The kit is modular and self-paced, with hands-on, skill-building exercises. The entire course is featured on CD-ROM for easy searches and reference.


Buy now!]]>
2012-04-24 12:20:18
Inside Apple: How America's Most Admired--and Secretive--Company Really Works http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=42&catid=439 Authors: Adam Lashinsky
ISBN: 145551215X
Publisher: Business Plus
Publication date: 2012-04-24 12:20:18
Language: English
Price: 9.39


Product Description
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.




Buy now!]]>
2012-04-24 12:20:18
Marketing http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=11&catid=446 Authors: Roger Kerin, Steven Hartley, William Rudelius
ISBN: 0073529931
Publisher: McGraw-Hill/Irwin
Publication date: 2012-04-24 12:20:17
Language: English
Price: 65.00

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.

Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology - The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.

Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.


Product Description
Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.

Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology - The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.

Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Buy now!]]> 2012-04-24 12:20:17 The Social Media Bible: Tactics, Tools, and Strategies for Business Success http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=14&catid=442 Authors: Lon Safko
ISBN: 0470623977
Publisher: Wiley
Publication date: 2012-04-24 12:20:17
Language: English
Price: 17.00

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Product Description
The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

  • Covers all major new software applications, including features and benefits, in detail
  • Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
  • Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
  • Includes dozens of social media ROI case studies
  • Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Buy now!]]> 2012-04-24 12:20:17 Competing on Analytics: The New Science of Winning http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=24&catid=440 Authors: Thomas H. Davenport, Jeanne G. Harris
ISBN: 1422103323
Publisher: Harvard Business School Press
Publication date: 2012-04-24 12:20:17
Language: English
Price: 11.09


Product Description
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.


Buy now!]]>
2012-04-24 12:20:17
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=23&catid=440 Authors: Avinash Kaushik
ISBN: 0470529393
Publisher: Sybex
Publication date: 2012-04-24 12:20:16
Language: English
Price: 19.06


Product Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Buy now!]]> 2012-04-24 12:20:16 Analytics at Work: Smarter Decisions, Better Results http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=16&catid=440 Authors: Thomas H. Davenport, Jeanne G. Harris, Robert Morison
ISBN: 1422177696
Publisher: Harvard Business Review Press
Publication date: 2012-04-24 12:20:16
Language: English
Price: 17.26


Product Description
Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.


Buy now!]]>
2012-04-24 12:20:16
Structured Analytic Techniques for Intelligence Analysis http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=25&catid=440 Authors: Richards J. Heuer Jr., Randolph H. Pherson
ISBN: 1608710181
Publisher: CQ Press College
Publication date: 2012-04-24 12:20:16
Language: English
Price: 51.41


Product Description

This book takes the relatively new concept of structured analytic techniques, defines its place in a taxonomy of analytic methods, and moves it a giant leap forward. It describes 50 techniques that are divided into eight categories. There are techniques for:

  • Decomposition and Visualization
  • Idea Generation
  • Scenarios and Indicators
  • Hypothesis Generation and Testing
  • Cause and Effect
  • Challenge Analysis
  • Conflict Management
  • Decision Support

Each structured technique involves a step-by-step process that externalizes an individual analyst s thinking in a manner that makes it readily apparent to others, thereby enabling it to be shared, built on, and easily critiqued by others. This structured and transparent process combined with the intuitive input of subject matter experts is expected to reduce the risk of analytic error.

Our current high tech, global environment increasingly requires collaboration between analysts with different areas of expertise and analysts representing different organizational perspectives. Structured analytic techniques are the ideal process for guiding the interaction of analysts within a small team or group. Each step in a technique prompts relevant discussion within the team, and such discussion generates and evaluates substantially more divergent information and more new ideas than a team that does not use a structured process.

By defining the domain of structured analytic techniques, providing a manual for using and teaching these techniques, and outlining procedures for evaluating and validating these techniques, this book lays a common ground for continuing improvement of how analysis is done. These techniques are especially needed in the field of intelligence analysis where analysts typically deal with incomplete, ambiguous and sometimes deceptive information. However, these practical tools for analysis are also useful in a wide variety of professions including law enforcement, medicine, finance, and business.



Buy now!]]>
2012-04-24 12:20:16
Advanced Web Metrics with Google Analytics http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=27&catid=440 Authors: Brian Clifton
ISBN: 1118168445
Publisher: Sybex
Publication date: 2012-04-24 12:20:16
Language: English
Price: 22.32


Product Description
Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.



Buy now!]]>
2012-04-24 12:20:16
The Digital Photography Book http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=17&catid=438 Authors: Scott Kelby
ISBN: 032147404X
Publisher: Peachpit Press
Publication date: 2012-04-24 12:20:15
Language: English
Price: 12.62


Product Description
Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).

This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.

Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.

Buy now!]]>
2012-04-24 12:20:15
The Value of Business Analytics: Identifying the Path to Profitability (Wiley and SAS Business Series) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=28&catid=440 Authors: Evan Stubbs
ISBN: 1118012399
Publisher: Wiley
Publication date: 2012-04-24 12:20:15
Language: English
Price: 28.83


Product Description
Practical guidance for managers for getting projects started?and presenting the results when the project's done

This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.

  • Provides a plan for the execution of a successful business analytics program
  • Reveals how to communicate the value of a project once it's done
  • Presents an integrated framework for communicating the value of business analytics

Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.

Buy now!]]> 2012-04-24 12:20:15 Web Analytics: An Hour a Day http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=29&catid=440 Authors: Avinash Kaushik
ISBN: 0470130652
Publisher: Sybex
Publication date: 2012-04-24 12:20:15
Language: English
Price: 12.97


Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Buy now!]]> 2012-04-24 12:20:15 The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=30&catid=440 Authors: Thornton May
ISBN: 0470461713
Publisher: Wiley
Publication date: 2012-04-24 12:20:15
Language: English
Price: 26.51


Product Description

Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

  • Where analytics live in the enterprise
  • The value of analytics
  • Relationships betwixt and between
  • Technologies of analytics
  • Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.

Buy now!]]> 2012-04-24 12:20:15 Complete Digital Photography http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=19&catid=438 Authors: Ben Long
ISBN: 1435459202
Publisher: Course Technology PTR
Publication date: 2012-04-24 12:20:14
Language: English
Price: 26.49


Product Description
COMPLETE DIGITAL PHOTOGRAPHY, SIXTH EDITION guides you through every aspect of digital photography, from shooting through postproduction and printing, to help you master the theory and technical skills required of a great photographer. In an easy-to-understand format, you'll uncover the fundamental photographic knowledge you need to solve common dilemmas and challenges and advance your photographs to a new level. You'll learn everything from how a camera works and how to choose the camera that's right for you, through shooting, image editing, output, and workflow. You'll also explore the basics of artistry in photography, including finding a subject, composition, lighting, and more. This sixth edition features new material covering Photoshop CS5, Camera RAW, Micro Four Thirds cameras, and post-production, and a revised and more user-friendly organizational structure. Tutorials and exercises throughout the book will help you practice the techniques presented in each chapter.
Amazon.com Review



Bonus Chapter Excerpt

Five Key Steps to Choosing a Digital Camera

  1. First, determine how much you're willing to spend. Your goal is to get the best camera you can for your budget. Best is defined as the balance of features that serves your particular needs.

  2. Next, decide whether you are looking for an SLR or a point-and-shoot camera. If you can't make this decision right away, that's fine. It will probably become apparent pretty soon after you start comparing cameras, or maybe even as you read further into the chapter.

  3. Next, determine what resolution you need for the type of output you're creating.

  4. Among the cameras with the right price and resolution, select the ones that have the shooting features and controls you want.

  5. Of those cameras, make your final choice based on which model delivers the best image quality.

    This last point will be your most crucial criteria. If you've narrowed your choice to two cameras, and one has great features but the other produces better pictures, you should go with the second camera. Of course, it's frustrating not to get everything you want in a camera, but you can work around most feature deficiencies. Trying to work around bad image quality is much more difficult.



Download the full bonus chapter of Ben Long's Complete Digital Photography. [PDF]



Buy now!]]>
2012-04-24 12:20:14
Mastering Windows Server 8 http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=20&catid=450 Authors: Mark Minasi
ISBN: 1118289420
Publisher: Sybex
Publication date: 2012-04-24 12:20:14
Language: English
Price: 34.71


Product Description
The professional's guide to Windows Server 8

This complete guide explores the essential features of the latest version of Microsoft's flagship network operating system. Offering a wealth of information on the topic, rivaling that of any book on the market, not only does this comprehensive book thoroughly cover the features IT professionals need to know and understand, it also provides workarounds for things that don't quite work as they should. Even better, this valuable resource describes in detail many undocumented features.

  • Offers a hands-on guide for IT professionals working with Microsoft Windows Server 8
  • Includes the must-have information for IT professionals and those learning the Windows Server 8 system

Mastering Windows Server 8 is the go-to book that Windows administrators will want to keep within easy reach.



Buy now!]]>
2012-04-24 12:20:14
iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=46&catid=439 Authors: Steve Wozniak
ISBN: 0393330435
Publisher: W. W. Norton & Company
Publication date: 2012-04-24 12:20:14
Language: English
Price: 9.25


Product Description

“‘The Woz’ built the first [personal computer]—by hand, by himself.”—USA Today

Before slim laptops that fit into briefcases, computers looked like strange vending machines, with cryptic switches and pages of encoded output. But in 1977 Steve Wozniak revolutionized the computer industry with his invention of the first personal computer. As the sole inventor of the Apple I and II computers, Wozniak has enjoyed wealth, fame, and the most coveted awards an engineer can receive, and he tells his story here for the first time.

Buy now!]]>
2012-04-24 12:20:14
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=47&catid=439 Authors: Charles Arthur
ISBN: 0749464135
Publisher: Kogan Page
Publication date: 2012-04-24 12:20:14
Language: English
Price: 13.43


Product Description

Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player -- and why did it fail? 

Digital Wars
starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.

The chance had come from tumultuous battles between the three. To win their battles:
Apple
used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music.
Google focused on being quick, efficient and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals.

With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
- What the inventors of the hard drive used in the iPod thought it would really be used for
- How Apple transformed the smartphone market
- Which of Android or Apple forced Microsoft to abandon Windows Mobile
- What happened to Microsoft's tablet plans


Buy now!]]>
2012-04-24 12:20:14
Bartending: Memoirs of an Apple Genius http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=48&catid=439 Authors: Stephen Hackett
ISBN: B007RPJMFK
Publisher:
Publication date: 2012-04-24 12:20:14
Language: English
Price: Does not exist


Product Description
When “Apple Store” shows up on your resumé — like it does on Stephen Hackett’s — people ask questions. Did you get free stuff? Did you know about products before they were announced? Did you ever get an email from Steve?

Being one of the most successful companies in the world has made anything Apple-related newsworthy and special, including working in its retail stores. The truth is that selling computers at the Apple Store isn’t that much different from selling them anywhere else, but it is better.

It’s better because Apple is different than most other companies. Despite its monstrous success and growth the last few years, the company has not lost its focus on providing excellent experiences for its customers.

The Apple Store is the place where those experiences are made far better or far worse. Being on the front lines means gathering some great war stories. Stephen is here to share a few of his.
Product Description
When “Apple Store” shows up on your resumé — like it does on Stephen Hackett’s — people ask questions. Did you get free stuff? Did you know about products before they were announced? Did you ever get an email from Steve?

Being one of the most successful companies in the world has made anything Apple-related newsworthy and special, including working in its retail stores. The truth is that selling computers at the Apple Store isn’t that much different from selling them anywhere else, but it is better.

It’s better because Apple is different than most other companies. Despite its monstrous success and growth the last few years, the company has not lost its focus on providing excellent experiences for its customers.

The Apple Store is the place where those experiences are made far better or far worse. Being on the front lines means gathering some great war stories. Stephen is here to share a few of his.

Buy now!]]>
2012-04-24 12:20:14
How Google Tests Software http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=49&catid=434 Authors: James A. Whittaker, Jason Arbon, Jeff Carollo
ISBN: 0321803027
Publisher: Addison-Wesley Professional
Publication date: 2012-04-24 12:20:13
Language: English
Price: 22.54


Product Description

Pioneering the Future of Software Test

 

Do you need to get it right, too? Then, learn from Google. Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you’re not quite Google’s size…yet!

 

Breakthrough Techniques You Can Actually Use

 

Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests…thinking like real users…implementing exploratory, black box, white box, and acceptance testing…getting usable feedback…tracking issues…choosing and creating tools…testing “Docs & Mocks,” interfaces, classes, modules, libraries, binaries, services, and infrastructure…reviewing code and refactoring…using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator—and make your whole organization more productive!

 



Buy now!]]>
2012-04-24 12:20:13
The Scrum Field Guide: Practical Advice for Your First Year (Agile Software Development Series) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=50&catid=434 Authors: Mitch Lacey
ISBN: 0321554159
Publisher: Addison-Wesley Professional
Publication date: 2012-04-24 12:20:13
Language: English
Price: 30.50


Product Description
Thousands of IT professionals are being asked to make Scrum succeed in their organizations–including many who weren’t involved in the decision to adopt it. If you’re one of them, The Scrum Field Guide will give you skills and confidence to adopt Scrum more rapidly, more successfully, and with far less pain and fear. Long-time Scrum practitioner Mitch Lacey identifies major challenges associated with early-stage Scrum adoption, as well as deeper issues that emerge after companies have adopted Scrum, and describes how other organizations have overcome them. You’ll learn how to gain “quick wins” that build support, and then use the flexibility of Scrum to maximize value creation across the entire process.

 

In 30 brief, engaging chapters, Lacey guides you through everything from defining roles to setting priorities to determining team velocity, choosing a sprint length, and conducting customer reviews. Along the way, he explains why Scrum can seem counterintuitive, offers a solid grounding in the core agile concepts that make it work, and shows where it can (and shouldn’t) be modified. Coverage includes

 

  • Getting teams on board, and bringing new team members aboard after you’ve started
  • Creating a “definition of done” for the team and organization
  • Implementing the strong technical practices that are indispensable for agile success
  • Balancing predictability and adaptability in release planning
  • Keeping defects in check
  • Running productive daily standup meetings
  • Keeping people engaged with pair programming
  • Managing culture clashes on Scrum teams
  • Performing “emergency procedures” to get sprints back on track
  • Establishing a pace your team can truly sustain
  • Accurately costing projects, and measuring the value they deliver
  • Documenting Scrum projects effectively
  • Prioritizing and estimating large backlogs
  • Integrating outsourced and offshored components

 

Packed with real-world examples from Lacey’s own experience, this book is invaluable to everyone transitioning to agile: developers, architects, testers, managers, and project owners alike.

 



Buy now!]]>
2012-04-24 12:20:13
Succeeding with Agile: Software Development Using Scrum http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=51&catid=434 Authors: Mike Cohn
ISBN: 0321579364
Publisher: Addison-Wesley Professional
Publication date: 2012-04-24 12:20:13
Language: English
Price: 30.50


Product Description

Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization

 

This is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work.

 

Succeeding with Agile is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement.

 

Throughout, Cohn presents “Things to Try Now” sections based on his most successful advice. Complementary “Objection” sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes 

  • Practical ways to get started immediately–and “get good” fast
  • Overcoming individual resistance to the changes Scrum requires
  • Staffing Scrum projects and building effective teams
  • Establishing “improvement communities” of people who are passionate about driving change
  • Choosing which agile technical practices to use or experiment with
  • Leading self-organizing teams
  • Making the most of Scrum sprints, planning, and quality techniques
  • Scaling Scrum to distributed, multiteam projects
  • Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements
  • Understanding Scrum’s impact on HR, facilities, and project management

Whether you've completed a few sprints or multiple agile projects and whatever your role–manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead–this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

 



Buy now!]]>
2012-04-24 12:20:13
Code Simplicity: The Science of Software Development http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=52&catid=434 Authors: Max Kanat-Alexander
ISBN: 1449313892
Publisher: O'Reilly Media
Publication date: 2012-04-24 12:20:13
Language: English
Price: 21.75


Product Description

Written for every programmer working in any language, on any type of system, at all skill levels, this book details a series of principles designed to bring sanity, order, and simplicity to software projects across the board. Non-technical managers of software teams could also use it to gain an understanding of what the "right way" and the "wrong way" are (and why they are right and wrong) when it comes to developing software. The focus of the book is primarily on "software design," the process of creating a plan for a software project and making technical decisions about the pattern and structure of a system. Every programmer working on a software project is involved in design, no matter how large or small their responsibility is in the code base. Learn the laws of software design, and understand not just what decisions to make, but how and why to make them.


Buy now!]]>
2012-04-24 12:20:13
Starting a Tech Business: A Practical Guide for Anyone Creating or Designing Applications or Software http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=53&catid=434 Authors: Alex Cowan
ISBN: 1118205553
Publisher: Wiley
Publication date: 2012-04-24 12:20:13
Language: English
Price: 15.70


Product Description
The non-technical guide to building a booming tech-enabled business

Starting a technology-enabled business is cheaper and easier than ever before. Technology-enabled businesses offer one of today's best available means to create wealth, and the successful application of technology increasingly separates an industry's winners from its losers. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction.

Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires careful product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You'll learn:

  • How to apply today's leading management frameworks to a tech business
  • How to ask the right questions about technology selection and product architecture
  • Strategies to leverage what your technology ecosystem has to offer
  • How to carefully define the roles on your team, and then effectively evaluate candidates
  • The most common disconnects between engineers and business people and how to avoid them
  • How you can apply process design to your tech business without stifling creativity
  • The steps to avoid the most common pitfalls tech founders encounter

Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

Buy now!]]> 2012-04-24 12:20:13 Software Abstractions: Logic, Language, and Analysis http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=54&catid=434 Authors: Daniel Jackson
ISBN: 0262017156
Publisher: The MIT Press
Publication date: 2012-04-24 12:20:12
Language: English
Price: 31.19


Product Description

In Software Abstractions Daniel Jackson introduces an approach to software design that draws on traditional formal methods but exploits automated tools to find flaws as early as possible. This approach--which Jackson calls "lightweight formal methods" or "agile modeling"--takes from formal specification the idea of a precise and expressive notation based on a tiny core of simple and robust concepts but replaces conventional analysis based on theorem proving with a fully automated analysis that gives designers immediate feedback. Jackson has developed Alloy, a language that captures the essence of software abstractions simply and succinctly, using a minimal toolkit of mathematical notions. This revised edition updates the text, examples, and appendixes to be fully compatible with the latest version of Alloy (Alloy 4).

The designer can use automated analysis not only to correct errors but also to make models that are more precise and elegant. This approach, Jackson says, can rescue designers from "the tarpit of implementation technologies" and return them to thinking deeply about underlying concepts. Software Abstractions introduces the key elements: a logic, which provides the building blocks of the language; a language, which adds a small amount of syntax to the logic for structuring descriptions; and an analysis, a form of constraint solving that offers both simulation (generating sample states and executions) and checking (finding counterexamples to claimed properties).



Buy now!]]>
2012-04-24 12:20:12
Effortless E-Commerce with PHP and MySQL http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=55&catid=443 Authors: Larry Ullman
ISBN: 0321656229
Publisher: New Riders Press
Publication date: 2012-04-24 12:20:12
Language: English
Price: 20.84


Product Description
In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step--designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order--always with security and best practices emphasized along the way. Even if you're an experienced Web developer, you're guaranteed to learn something new. The book uses two e-commerce site examples--one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly--so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to:

* Think of the customer first, in order to maximize sales
* Create a safe server environment and database
* Use secure transactions and prevent common vulnerabilities
* Incorporate different payment gateways
* Design scalable sites that are easy to maintain
* Build administrative interfaces
* Extend both examples to match the needs of your own sites

Buy now!]]>
2012-04-24 12:20:12
E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=56&catid=443 Authors: Dave Chaffey
ISBN: 0273752014
Publisher: Prentice Hall
Publication date: 2012-04-24 12:20:12
Language: English
Price: 74.95


Product Description

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.



Buy now!]]>
2012-04-24 12:20:12
NASM Essentials of Personal Fitness Training http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=57&catid=441 Authors: National Academy of Sports Medicine
ISBN: 160831281X
Publisher: Lippincott Williams & Wilkins
Publication date: 2012-04-24 12:20:12
Language: English
Price: 49.39


Product Description
Since 1987, the National Academy of Sports Medicine (NASM) has been a global leader in providing evidence-based certifications and advanced credentials to health and fitness professionals. NASM Essentials of Personal Fitness Training, Fourth Edition, continues to lead the way by providing the most comprehensive resource for aspiring personal trainers and other health and fitness professionals.

Based on NASM’s proprietary Optimum Performance Training (OPT™) model, you will learn a systematic approach to program design with exercise program guidelines and variables; protocols for building stabilization, strength, and power programs; guidance on how to build a clientele through professional development; and more! By following the techniques in this book, you will gain the information, insight, and inspiration you need to change the world as a health and fitness professional.

This text is a recommended resource for the NASM Certified Personal Trainer (CPT) certification. The NASM CPT certification is accredited by the National Commission for Certifying Agencies (NCCA).


Buy now!]]>
2012-04-24 12:20:12
Scenario-Based Training with X-Plane and Microsoft Flight Simulator: Using PC-Based Flight Simulations Based on FAA-Industry Training Standards http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=58&catid=441 Authors: Bruce Williams
ISBN: 1118105028
Publisher: Wiley
Publication date: 2012-04-24 12:20:11
Language: English
Price: 22.88


Product Description
Fly toward pilot certification with these real-world scenario exercises

Although PC-based flight simulations have been available for 30 years, many pilots, instructors, and flight schools don't understand how best to use these tools in real-world flight training and pilot proficiency programs. This invaluable reference bridges the gap between simulation tools and real-world situations by presenting hands-on, scenario-based exercises and training tips for the private pilot certificate and instrument rating. As the first of its kind based on FAA-Industry Training Standards (FITS), this book steers its focus on a scenario-based curriculum that emphasizes real-world situations.

Experienced pilot and author Bruce Williams ultimately aims to engage the pilot, reinforce the "realistic" selling point of PC-based flight simulations, while also complementing the FAA-approved FITS syllabi.

  • Serves as essential reading for pilots who want to make effective use of simulation in their training while expanding their skill level and enjoyment of flying
  • Covers private pilot real-world scenarios and instrument rating scenarios
  • Includes a guide to recommended websites and other resources
  • Features helpful charts as well as a glossary

You'll take off towards pilot certification with this invaluable book by your side.



Buy now!]]>
2012-04-24 12:20:11
Socialnomics: How Social Media Transforms the Way We Live and Do Business http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=59&catid=442 Authors: Erik Qualman
ISBN: 0470638842
Publisher: Wiley
Publication date: 2012-04-24 12:20:11
Language: English
Price: 8.49


Product Description
Praise for Socialnomics

"It's obvious that Erik Qualman's passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101

"Qualman is to social media what Demming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU

The newly revised and updated guide to the social media revolution!

Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Buy now!]]> 2012-04-24 12:20:11 Modern Database Management (10th Edition) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=60&catid=437 Authors: Jeffrey A. Hoffer, Ramesh Venkataraman, Heikki Topi
ISBN: 0136088392
Publisher: Prentice Hall
Publication date: 2012-04-24 12:20:11
Language: English
Price: 99.00


Product Description
Provide the latest information in database development.

Focusing on what leading database practitioners say are the most important aspects to database development, Modern Database Management presents sound pedagogy and includes topics that are critical for the practical success of database professionals. This text also continues to guide readers into the future by presenting research that could reveal the “next big thing” in database management.

The tenth edition reflects the major trends in information systems and helps readers acquire the skills the need to be successful in today’s database management field.


Buy now!]]>
2012-04-24 12:20:11
How Computers Work (9th Edition) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=61&catid=445 Authors: Ron White, Timothy Edward Downs
ISBN: 0789736136
Publisher: Que
Publication date: 2012-04-24 12:20:10
Language: English
Price: 18.55


Product Description

Having sold more than 2 million copies over its lifetime, How Computers Work is the definitive illustrated guide to the world of PCs and technology. In this new edition, you’ll find detailed information not just about every last component of hardware found inside your PC, but also in-depth explanations about home networking, the Internet, PC security, and even how cell phone networks operate. Whether you’re interested in how the latest graphics cards power today’s most demanding games or how a digital camera turns light into data, you’ll find your answers right here.

 

Ron White is a former executive editor and columnist for PC Computing, where he developed the visual concept behind How Computers Work. Founder of one of the

earliest PC user groups, he has been writing about computers for 25 years and is known for building wildly extreme computers.

 

Timothy Edward Downs is an award-winning magazine designer, illustrator, and photographer. He has directed and designed several national consumer, business, technology, and

lifestyle magazines, always infusing a sense of “how it works” into every project.

 

A full-color, illustrated adventure into the wonders of TECHNOLOOGY

 

This full-color, fully illustrated guide to the world of technology assumes nothing and explains everything. Only the accomplished Ron White and award-winning Tim Downs have the unique ability to meld descriptive text with one-of-a-kind visuals to fully explain how the electronic gear we depend on every day is made possible. In addition to all the content you’ve come to expect from prior editions, this newly revised edition includes all-new coverage of topics such as:

 

•    How tablet PCs put the power of a PC quite literally in your hands

•    How Windows Vista makes your Windows desktop translucent and makes your PC more secure

•    How advances in optical disc technology such as dual-layer DVD, HD-DVD, and Blu-Ray discs continue to push the envelope

•    How Apple’s new iPhone is revolutionizing what cell phones can do

•    How BitTorrent technology enables anyone to share information with everyone

 

For a decade, How Computers Work has helped newbies understand new technology, while at the same time hackers and IT pros have treasured it for the depth of knowledge it contains. This is the perfect book about computing to capture your imagination, delight your eyes, and expand your mind, no matter what your technical level!

 

Category: General Computing

Covers:    PCs/Hardware

User Level:    Beginning–Intermediate

 


Amazon.com Review
How Computers Work is a sort of picture encyclopedia illustrating the various technologies that make up the computer on your desk. It will appeal to anyone who's curious about how a disk drive stores a word processing document, what is actually happening when your PC runs through its lengthy startup process, how a modem transmits data, or how a sound card turns your voice into a data file.

You could of course lead a long and productive computing life without ever knowing how data moves across the Internet, what happens when a computer is connected to a network, or what RAM is. You might have no interest in how fonts work, what's laser about a laser printer, or how e-mail moves your messages around the globe. You could still have a computer and not know what SCSI is, how a scanner scans, or how your graphics adapter creates accelerated 3-D graphics. And sure, you may have been blasting away at tanks without knowing how that force-feedback joystick works. But where's the fun in that?

How Computers Work focuses primarily on the IBM-compatible PC and its peripheral products. Because much of this technology exists on the Mac and other platforms, Mac users might be a little unsatisfied at being excluded. Otherwise, this handsomely illustrated book of PC technology has something for every computer user.

Buy now!]]> 2012-04-24 12:20:10 Upgrading and Repairing PCs (20th Edition) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=62&catid=445 Authors: Scott M. Mueller
ISBN: 0789747103
Publisher: Que
Publication date: 2012-04-24 12:20:10
Language: English
Price: 31.77


Product Description

“…a comprehensive resource for PC enthusiasts and professionals alike. Packed with the latest speeds and feeds, you’ll want to keep this book on-hand as an authoritative technology reference.”

–Chris Angelini, Managing Editor, Tom’s Hardware

 

For 20 years, Upgrading and Repairing PCs has been the world’s #1 guide to PC hardware: the single source for reliable information on troubleshooting and fixing problems, adding hardware, optimizing performance, and building new PCs. Now, better than ever, this 20th Edition offers beefed-up coverage of the newest hardware innovations and maintenance techniques, plus more than 90 minutes of new DVD video.

 

Scott Mueller delivers practical answers about PC processors, motherboards, buses, BIOSes, memory, storage, video, audio, I/O, input devices, networks, Internet connectivity, power, and much more. You’ll find the industry’s best coverage of diagnostics, testing, and repair–plus cutting-edge discussions of improving performance via overclocking and other techniques.

 

Mueller has taught thousands of professionals in person and millions more through his books and videos–nobody knows more about keeping PCs running perfectly. Whether you’re a professional technician, a small business owner trying to save money, or a home PC enthusiast, this is the only PC hardware book you need!

 

NEW IN THIS EDITION

  • The newest processors, including Intel’s 2nd generation Core i3, i5, i7 plus the Atom, and AMD’s new VISION series CPUs
  • 3TB (and larger) disks, 4K sectoring, partition alignment, faster SATA disk interfaces, and SSD (Solid State Drive) hard drive replacements
  • New firmware innovations, from full UEFI BIOS support to built-in motherboard flash BIOS upgrade utilities
  • Integrated video and audio, including 5.1/7.1 surround sound, HDMI, and DisplayPort connections
  • Updated PCI Express and Power Supply specifications for powering high-end video cards
  • Emerging interfaces such as USB 3.0 and Thunderbolt
  • Updated coverage of building PCs from scratch–from choosing and assembling hardware through BIOS setup and troubleshooting

 

ON THE DVD

Get more than 90 minutes of up-to-the minute, studio quality how-to videos–all playable on your DVD player or computer! In this edition, Scott Mueller offers true insider information about several of the key components in a PC, including hard disk drives, power supplies, motherboards, and more.

 

You will see hard drives completely dissected–even see an open hard drive in operation–so you can observe exactly what happens under the covers. One of the most common causes of failure in modern motherboards, power supplies, and many other PC components are bad capacitors–otherwise known as the capacitor plague. Mueller will show several real-world examples of this “disease,” so you can easily identify and perhaps even repair the problem. Finally, because external hard drives are now commonly used for supplementary storage and backups, you’ll find a complete discussion of several alternatives on the market. This includes tips and tricks for building or assembling your own flexible, high performance and highly reliable external storage drives, with several examples shown. This DVD also contains the complete 19th edition of this book in printable form, plus extensive technical reference material, a comprehensive glossary, and more!

 



Buy now!]]>
2012-04-24 12:20:10
Principles of Computer Hardware http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=63&catid=445 Authors: Alan Clements
ISBN: 0199273138
Publisher: Oxford University Press, USA
Publication date: 2012-04-24 12:20:10
Language: English
Price: 69.34


Product Description
Completely updated and revised throughout, the fourth edition of Principles of Computer Hardware explores the fundamentals of computer structure, architecture, and programming.

The book opens with an introduction to the fundamental concepts behind computer architecture: gates, circuits, logic, and computer arithmetic. It goes on to discuss computer operation from instruction set architecture and assembly language programming to the central processing unit. Then, the text builds on these foundations; explaining how the hardware interfaces with its surroundings, introducing computer memory, operating systems, and computer peripherals.

With clear, concise explanations throughout, Principles of Computer Hardware, Fourth Edition, is ideal for undergraduate courses in computer architecture.

Student CD--Included with Every Copy of the Text


·Features a Windows-based simulator for the student to explore the design of digital circuits


·Includes Windows and DOS-based 68K simulators for students to investigate the operation of the 68K processor


·Contains an ARM simulator that allows students to write programs for a RISC processor and run them on a PC

Companion Website


·Provides a bank of multiple-choice tests


·Lists downloadable files of all figures from the book as well as solutions to problems featured in the text

Buy now!]]>
2012-04-24 12:20:10
Networking All-in-One For Dummies http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=64&catid=447 Authors: Doug Lowe
ISBN: 0470625872
Publisher: For Dummies
Publication date: 2012-04-24 12:20:10
Language: English
Price: 22.85


Product Description
The ultimate reference guide for network administrators

Network administrators now have a single, convenient place to turn for all the information they need. Networking All-in-One For Dummies, 4th Edition is like ten books in one, covering such topics as networking basics, network security, setting up TCP/IP and connecting to the Internet, handling mobile devices, and much more. This valuable book covers all the newest updates and trends, including Windows 7 and Windows Server 2008 R2.

  • A single-source reference for network administrators
  • Includes ten minibooks: Networking Basics; Building a Network; Network Administration and Security; TCP/IP and the Internet; Wireless Networking; Telecom, Convergence, and Mobile Devices; Windows Server 2008 Reference; Using Other Windows Servers; Linux Networking Reference; and Appendices
  • Explores the latest technologies in broadband, storage, and back-up
  • Delves into new trends in networking and includes the latest Windows Server 2008 R2 and Windows 7 updates

System administrators will want to keep this practical all-in-one guide within reach.

Buy now!]]> 2012-04-24 12:20:10 Networking, A Beginner's Guide, Fifth Edition (Networking Professional's Library) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=65&catid=447 Authors: Bruce Hallberg
ISBN: 0071633553
Publisher: McGraw-Hill Osborne Media
Publication date: 2012-04-24 12:20:09
Language: English
Price: 20.94


Product Description
A practical guide to networking fundamentals

Fully up to date with the latest technologies, this introductory handbook covers wired and wireless network design, configuration, hardware, protocols, security, backup, recovery, virtualization, and more. After laying the groundwork, Networking: A Beginner's Guide, Fifth Edition explains, step-by-step, how to install, set up, and administer Windows Server 2008, Exchange Server 2010, Fedora 10, and Apache. If you're beginning a career in networking or looking to refresh your skills, you need this detailed reference.

  • Learn about network cabling, topologies, hardware, and the OSI Model
  • Set up a small office and home office (SOHO) wired or wireless network
  • Connect LANs and WANs
  • Work with network protocols--TCP/IP, UDP, DHCP, HTTP, FTP, SMTP, VoIP, and others
  • Enable remote access through a VPN or other methods
  • Secure your network and handle backup and disaster recovery
  • Install, configure, and administer Windows Server 2008, Exchange Server 2010, Fedora 10, and Apache
  • Understand virtualization technologies, and learn how to set up and use VMware Server
  • Learn how the Sarbanes-Oxley Act of 2002 affects networking and IT professionals

Bruce Hallberg has been involved in IT for more than 25 years and has consulted for Fortune 1000 firms on the implementation of management information and networking systems. He is the bestselling author of more than 20 books.

Buy now!]]> 2012-04-24 12:20:09 Operating System Concepts with Java http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=66&catid=450 Authors: Abraham Silberschatz, Peter B. Galvin, Greg Gagne
ISBN: 047050949X
Publisher: Wiley
Publication date: 2012-04-24 12:20:09
Language: English
Price: 104.00

Product Description
The award-winning team of Abraham Silberschatz, Peter Galvin, and Greg Gagne gets system administrators right up to speed on all the key concepts of computer operating systems. This new edition gives them a thorough theoretical foundation that they can apply to a wide variety of systems as they progress to the next level of their computer work. It presents several new Java example programs including features in Java 7. Increased coverage is offered on user perspective, OS design, security, and distributed programming. New exercises are also provided to reinforce the concepts and enable system administrators to design with confidence.

Product Description
The award-winning team of Abraham Silberschatz, Peter Galvin, and Greg Gagne gets system administrators right up to speed on all the key concepts of computer operating systems. This new edition gives them a thorough theoretical foundation that they can apply to a wide variety of systems as they progress to the next level of their computer work. It presents several new Java example programs including features in Java 7. Increased coverage is offered on user perspective, OS design, security, and distributed programming. New exercises are also provided to reinforce the concepts and enable system administrators to design with confidence.

Buy now!]]>
2012-04-24 12:20:09
E-Commerce 2012 http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=13&catid=443 Authors: Kenneth Laudon, Carol Guercio Traver
ISBN: 0138018812
Publisher: Prentice Hal
Publication date: 2012-04-12 09:57:42
Language: English
Price: $153.81

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Buy now!]]>
2012-04-12 09:57:42
The Architecture of Computer Hardware, Systems Software, & Networking: An Information Technology Approach http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=12&catid=445 Authors: Irv Englander
ISBN: 0471715425
Publisher: Wiley
Publication date: 2012-04-12 09:51:22
Language: English
Price: $97.18

  • Reflects the latest technology in the field to provide readers with the most up-to-date resource
  • Presents examples that cover a broad spectrum of hardware and software systems, from personal computers to mainframes
  • Places more emphasis on networking to address increased importance of the communications area
  • Consolidates the coverage of buses into one chapter.
  • Integrates numerous review questions at the end of each chapter to enhance the reader's understanding of the material

Buy now!]]>
2012-04-12 09:51:22