http://www.computeruser.com - BookLibrary - Analytics BookLibrary Analytics http://www.computeruser.com 2014-04-21 07:09:49 BookLibrary Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=74&catid=440 Authors: Vanessa Fox
ISBN: 0470537191
Publisher: Wiley
Publication date: 2012-04-27 23:49:17
Language: English
Price: 16.00


 

Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

 

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.


Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Buy now!]]> 2012-04-27 23:49:17 The Future of Analytics: the trends, the implications, and who will lead http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=26&catid=440 Authors: John E. Brennan
ISBN: B003LY48D2
Publisher: Song Bird Hill Media
Publication date: 2012-04-24 12:20:23
Language: English
Price: Does not exist


Product Description
The Future of Analytics: a reasoned forecast of the science of dividing subjects into all relevant internal and external components for the purpose of describing them, understanding them, and making logical decisions based on them.

This work is based on more than a year of research and writing. It examines futures research and then applies futures research methodologies to the subject of analytics, an emerging art and science governing the interaction of humans and information. It explores the trends affecting the future of analytics. The book identifies and discusses the implications of these trends on the processing of information and analytics. The book will explore how the trends create different work roles in the marketplace. A separate chapter examines the applications of analytics in different aspects of our lives. The final thoughts of the book focus on who will lead the future of analytics and how to prepare for this future environment. The volume also includes two approaches to assessing the future of analytics within individual organizations. For more information, follow me at www.twitter.com/analyticsfuture

Table of Contents:
Presage
Chapter 1: Thinking about The Future
Chapter 2: Trends
Chapter 3: Implications
Chapter 4: Actors
Chapter 5: Applications
Chapter 6: Who Will Lead?
Chapter 7: Prepare
Appendix: Signposts for the future of analytics
Bibliography
Index
Notes

People, Companies, and Products Discussed:
AIG
Amazon.com
AOL/Time Warner
Bruner, Robert
Carnegie Mellon
Cisco
Corventis
data.gov
Davenport, Thomas
Deals from Hell
Dweck, Carol
Edison, Thomas
Enron
Facebook
fold.it
Ford
Forrester
Frantz, Gene
Freakonomics
Freedom
Friedman, George
Friedman, Thomas
Fukuyama, Francis
Functional Magnetic Resonance Imaging
Google
GPS
IBM
Indeed.com
In-q-Tel
istockphoto.com
J. R. Simplot
Kalafatis, Themos
Kobielus, James
Lehman Brothers
Levitt, Steven
life analytics
Linden Lab
Mercedes
Merrill Lynch
Miller, George
Mindset
Minsky, Marvin
Nerd
Northern Rock
Pew Center on the States
Philco
Propser.com
Reuters
Rosenberg, David
Schumpeter, Joseph
Second Life
Stutzman, Fred
Supercrunchers
Texas Instruments
The Next 100 Years
The Numerati
The World Is Flat
Wikipedia
Wolfram|Alpha

Excerpt:
Besides nature, the most creative and destructive force in the world is the human brain. Our ability to think sets us apart from any other force on the planet. It has allowed us to explore the universe. It has enabled us to form complex civilizations, turn basic natural resources into innovative technologies, and begin to understand fundamental laws about how life works. Yet often our ability to think fails us; it fails us with its imperfections. We can be emotionally persuaded to ignore data; there are some concepts and systems we cannot yet understand; and we suffer from a variety of physical limitations. While the transformations in our thinking and understanding have evolved over several millennia, we find ourselves in the 21st century at the beginning of a grand transformation in individual and human knowledge. In this century we have the potential to connect every member of the planet in communication; measure anything, anywhere, at any level of detail, in real-time; and instantly analyze vast volumes of data almost as easily as plants perform photosynthesis.
Product Description
The Future of Analytics: a reasoned forecast of the science of dividing subjects into all relevant internal and external components for the purpose of describing them, understanding them, and making logical decisions based on them.

This work is based on more than a year of research and writing. It examines futures research and then applies futures research methodologies to the subject of analytics, an emerging art and science governing the interaction of humans and information. It explores the trends affecting the future of analytics. The book identifies and discusses the implications of these trends on the processing of information and analytics. The book will explore how the trends create different work roles in the marketplace. A separate chapter examines the applications of analytics in different aspects of our lives. The final thoughts of the book focus on who will lead the future of analytics and how to prepare for this future environment. The volume also includes two approaches to assessing the future of analytics within individual organizations. For more information, follow me at www.twitter.com/analyticsfuture

Table of Contents:
Presage
Chapter 1: Thinking about The Future
Chapter 2: Trends
Chapter 3: Implications
Chapter 4: Actors
Chapter 5: Applications
Chapter 6: Who Will Lead?
Chapter 7: Prepare
Appendix: Signposts for the future of analytics
Bibliography
Index
Notes

People, Companies, and Products Discussed:
AIG
Amazon.com
AOL/Time Warner
Bruner, Robert
Carnegie Mellon
Cisco
Corventis
data.gov
Davenport, Thomas
Deals from Hell
Dweck, Carol
Edison, Thomas
Enron
Facebook
fold.it
Ford
Forrester
Frantz, Gene
Freakonomics
Freedom
Friedman, George
Friedman, Thomas
Fukuyama, Francis
Functional Magnetic Resonance Imaging
Google
GPS
IBM
Indeed.com
In-q-Tel
istockphoto.com
J. R. Simplot
Kalafatis, Themos
Kobielus, James
Lehman Brothers
Levitt, Steven
life analytics
Linden Lab
Mercedes
Merrill Lynch
Miller, George
Mindset
Minsky, Marvin
Nerd
Northern Rock
Pew Center on the States
Philco
Propser.com
Reuters
Rosenberg, David
Schumpeter, Joseph
Second Life
Stutzman, Fred
Supercrunchers
Texas Instruments
The Next 100 Years
The Numerati
The World Is Flat
Wikipedia
Wolfram|Alpha

Excerpt:
Besides nature, the most creative and destructive force in the world is the human brain. Our ability to think sets us apart from any other force on the planet. It has allowed us to explore the universe. It has enabled us to form complex civilizations, turn basic natural resources into innovative technologies, and begin to understand fundamental laws about how life works. Yet often our ability to think fails us; it fails us with its imperfections. We can be emotionally persuaded to ignore data; there are some concepts and systems we cannot yet understand; and we suffer from a variety of physical limitations. While the transformations in our thinking and understanding have evolved over several millennia, we find ourselves in the 21st century at the beginning of a grand transformation in individual and human knowledge. In this century we have the potential to connect every member of the planet in communication; measure anything, anywhere, at any level of detail, in real-time; and instantly analyze vast volumes of data almost as easily as plants perform photosynthesis.

Buy now!]]>
2012-04-24 12:20:23
Competing on Analytics: The New Science of Winning http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=24&catid=440 Authors: Thomas H. Davenport, Jeanne G. Harris
ISBN: 1422103323
Publisher: Harvard Business School Press
Publication date: 2012-04-24 12:20:17
Language: English
Price: 11.09


Product Description
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.


Buy now!]]>
2012-04-24 12:20:17
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=23&catid=440 Authors: Avinash Kaushik
ISBN: 0470529393
Publisher: Sybex
Publication date: 2012-04-24 12:20:16
Language: English
Price: 19.06


Product Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Buy now!]]> 2012-04-24 12:20:16 Analytics at Work: Smarter Decisions, Better Results http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=16&catid=440 Authors: Thomas H. Davenport, Jeanne G. Harris, Robert Morison
ISBN: 1422177696
Publisher: Harvard Business Review Press
Publication date: 2012-04-24 12:20:16
Language: English
Price: 17.26


Product Description
Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.


Buy now!]]>
2012-04-24 12:20:16
Structured Analytic Techniques for Intelligence Analysis http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=25&catid=440 Authors: Richards J. Heuer Jr., Randolph H. Pherson
ISBN: 1608710181
Publisher: CQ Press College
Publication date: 2012-04-24 12:20:16
Language: English
Price: 51.41


Product Description

This book takes the relatively new concept of structured analytic techniques, defines its place in a taxonomy of analytic methods, and moves it a giant leap forward. It describes 50 techniques that are divided into eight categories. There are techniques for:

  • Decomposition and Visualization
  • Idea Generation
  • Scenarios and Indicators
  • Hypothesis Generation and Testing
  • Cause and Effect
  • Challenge Analysis
  • Conflict Management
  • Decision Support

Each structured technique involves a step-by-step process that externalizes an individual analyst s thinking in a manner that makes it readily apparent to others, thereby enabling it to be shared, built on, and easily critiqued by others. This structured and transparent process combined with the intuitive input of subject matter experts is expected to reduce the risk of analytic error.

Our current high tech, global environment increasingly requires collaboration between analysts with different areas of expertise and analysts representing different organizational perspectives. Structured analytic techniques are the ideal process for guiding the interaction of analysts within a small team or group. Each step in a technique prompts relevant discussion within the team, and such discussion generates and evaluates substantially more divergent information and more new ideas than a team that does not use a structured process.

By defining the domain of structured analytic techniques, providing a manual for using and teaching these techniques, and outlining procedures for evaluating and validating these techniques, this book lays a common ground for continuing improvement of how analysis is done. These techniques are especially needed in the field of intelligence analysis where analysts typically deal with incomplete, ambiguous and sometimes deceptive information. However, these practical tools for analysis are also useful in a wide variety of professions including law enforcement, medicine, finance, and business.



Buy now!]]>
2012-04-24 12:20:16
Advanced Web Metrics with Google Analytics http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=27&catid=440 Authors: Brian Clifton
ISBN: 1118168445
Publisher: Sybex
Publication date: 2012-04-24 12:20:16
Language: English
Price: 22.32


Product Description
Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.



Buy now!]]>
2012-04-24 12:20:16
The Value of Business Analytics: Identifying the Path to Profitability (Wiley and SAS Business Series) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=28&catid=440 Authors: Evan Stubbs
ISBN: 1118012399
Publisher: Wiley
Publication date: 2012-04-24 12:20:15
Language: English
Price: 28.83


Product Description
Practical guidance for managers for getting projects started?and presenting the results when the project's done

This book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.

  • Provides a plan for the execution of a successful business analytics program
  • Reveals how to communicate the value of a project once it's done
  • Presents an integrated framework for communicating the value of business analytics

Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.

Buy now!]]> 2012-04-24 12:20:15 Web Analytics: An Hour a Day http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=29&catid=440 Authors: Avinash Kaushik
ISBN: 0470130652
Publisher: Sybex
Publication date: 2012-04-24 12:20:15
Language: English
Price: 12.97


Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Buy now!]]> 2012-04-24 12:20:15 The New Know: Innovation Powered by Analytics (Wiley and SAS Business Series) http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=30&catid=440 Authors: Thornton May
ISBN: 0470461713
Publisher: Wiley
Publication date: 2012-04-24 12:20:15
Language: English
Price: 26.51


Product Description

Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

  • Where analytics live in the enterprise
  • The value of analytics
  • Relationships betwixt and between
  • Technologies of analytics
  • Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.

Buy now!]]> 2012-04-24 12:20:15