http://www.computeruser.com - BookLibrary - Apple BookLibrary Apple http://www.computeruser.com 2014-04-23 13:05:22 BookLibrary Steve Jobs http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=22&catid=439 Authors: Walter Isaacson
ISBN: 1451648537
Publisher: Simon & Schuster
Publication date: 2012-04-24 12:20:23
Language: English
Price: 14.14


Product Description
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.
Amazon.com Review
Amazon Best Books of the Month, November 2011: It is difficult to read the opening pages of Walter Isaacson’s Steve Jobs without feeling melancholic. Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength. --Chris Schluep


Amazon Exclusive: A Q&A with Walter Isaacson

Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?

Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.

Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?

Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.

Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?

Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.

Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?

Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.

Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?

Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.

Q: Do you believe he was a genius?

Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.

Q: Did he have regrets?

Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.

Q: What do you think is his legacy?

Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.

Photo credit: Patrice Gilbert Photography



Buy now!]]>
2012-04-24 12:20:23
Return to the Little Kingdom: Steve Jobs and the Creation of Apple http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=45&catid=439 Authors: Michael Moritz
ISBN: 1590204018
Publisher: Overlook TP
Publication date: 2012-04-24 12:20:23
Language: English
Price: .1


Product Description
In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years.



Buy now!]]>
2012-04-24 12:20:23
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=43&catid=439 Authors: Owen Linzmayer, Owen W. Linzmayer
ISBN: 1593270100
Publisher: No Starch Press
Publication date: 2012-04-24 12:20:20
Language: English
Price: 14.23


Product Description

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.


Amazon.com Review
Owen Linzmayer's Apple Confidential is subtitled The Real Story of Apple Computer, Inc., and while nobody will ever know the complete, "real" story about Apple, Linzmayer's is probably as close as they come. Having covered Apple news since 1980, he offers extensive insider details about Steve Jobs, Steve Wozniak, John Sculley, Gilbert Amelio, Bill Gates, and other major players whose lives were (and are) intertwined with Apple's history. And along the way, we also learn about lesser-known figures whose stories have remained hidden in the Apple myth: Ronald Gerald Wayne, for example, who was actually a partner with Wozniak and Jobs in the original incarnation of the company, but who sold his share when he realized he would be financially vulnerable if it should fail.

Linzmayer's tale does have a few drawbacks. Because he mixes a chronological narrative with chapters that focus on key points in the Apple story, he sometimes repeats himself. Case in point: the chapter "Big Bad Blunders" makes a great record of Apple's failures, but the story of the exploding Powerbook 5300s is duplicated at later points. Nonetheless, Apple Confidential is rife with gems that will appeal to Apple fanatics and followers of the computer industry. Especially enjoyable are the revelation of "Easter eggs" that are hidden in several versions of the Mac operating system; the many screen shots, timelines, and telling quotes from Jobs, Gates, Wozniak and others that populate the margins and concluding sections of each chapter; the "Code Names Uncovered" section that makes public the monikers of several secret Apple projects; and Bill Gates's 1985 letter to John Sculley and Jean Louis Gassee pleading for Apple to license Mac technology and develop a "standard personal computer." --Patrick O'Kelley

Buy now!]]> 2012-04-24 12:20:20 Apple Design http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=44&catid=439 Authors: Friedrich von Borries, Ina Grätz
ISBN: 3775730117
Publisher: Hatje Cantz
Publication date: 2012-04-24 12:20:20
Language: English
Price: 37.80


Product Description
Easily one of the most influential and popular design companies of our era, Apple has made electronics design history with its innovative iMacs, iPhones, iPods and iPads. Apple Design features over 200 examples of outstanding Apple designs by Jonathan Ive (born 1967), the company's Senior Vice President of Industrial Design, who since 1997 has been responsible for the design of all of Apple's products. Over the past decade, Ive and his team of designers have created elegant and user-friendly designs that have significantly advanced the brand's cult status as it enters the new millennium. Examining each of these in detail, and with full color throughout, Apple Design compares various approaches to industrial design alongside Apple's, and casts light on numerous aspects of its history, deepening our understanding of contemporary industrial design. Following an analysis of the forms and functions of the featured Apple products, the book provides an explanation of the innovative production methods and materials applied. Last but not least, it examines Apple design's overt references to the simplified forms of the products manufactured by the great German brand Braun, and enumerates the famous "Ten Rules for Good Design" promulgated by the company's chief designer, Dieter Rams, showing in each case how Apple has deployed and fulfilled them. (20121201)

Buy now!]]>
2012-04-24 12:20:20
Inside Apple: How America's Most Admired--and Secretive--Company Really Works http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=42&catid=439 Authors: Adam Lashinsky
ISBN: 145551215X
Publisher: Business Plus
Publication date: 2012-04-24 12:20:18
Language: English
Price: 9.39


Product Description
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.




Buy now!]]>
2012-04-24 12:20:18
iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=46&catid=439 Authors: Steve Wozniak
ISBN: 0393330435
Publisher: W. W. Norton & Company
Publication date: 2012-04-24 12:20:14
Language: English
Price: 9.25


Product Description

“‘The Woz’ built the first [personal computer]—by hand, by himself.”—USA Today

Before slim laptops that fit into briefcases, computers looked like strange vending machines, with cryptic switches and pages of encoded output. But in 1977 Steve Wozniak revolutionized the computer industry with his invention of the first personal computer. As the sole inventor of the Apple I and II computers, Wozniak has enjoyed wealth, fame, and the most coveted awards an engineer can receive, and he tells his story here for the first time.

Buy now!]]>
2012-04-24 12:20:14
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=47&catid=439 Authors: Charles Arthur
ISBN: 0749464135
Publisher: Kogan Page
Publication date: 2012-04-24 12:20:14
Language: English
Price: 13.43


Product Description

Which of Apple, Google and Microsoft had an office with a "drawer of broken dreams" ---and what (real) objects lay inside it?
When did Microsoft have the chance to catch Google in making money from search ---and who vetoed it?
Why did Google test 40 shades of blue on its users?
How long did outside developers wait before asking to write apps for Apple's iPhone after Steve Jobs announced it?
Who said that Microsoft should have its own music player -- and why did it fail? 

Digital Wars
starts in 1998, when the internet and computing business was about to be upended -- by an antitrust case, a tiny startup and a former giant rebuilding itself. Arthur looks at what are now the three best-known tech companies and through the voices of former and current staff examines their different strategies to try to win the battle to control the exploding network connecting the world. Microsoft was a giant -- soon to become the highest-valued company in the world, while Apple was a minnow and Google just a startup. By February 10 2012, Apple was worth more ($462bn) than both Microsoft ($258bn) and Google ($198bn) combined.

The chance had come from tumultuous battles between the three. To win their battles:
Apple
used design, the vertical model of controlling the hardware and software and a relentless focus on the customer to the exclusion of others.
Microsoft depended on the high quality of its employees' programming skills and its monopolies in software to try to move into new markets - such as search and music.
Google focused on being quick, efficient and using the power of data analysis - not human "taste" - to make decisions and get ahead of would-be rivals.

With exclusive information from interviews with current and former employees of the three companies Arthur also addresses:
- What the inventors of the hard drive used in the iPod thought it would really be used for
- How Apple transformed the smartphone market
- Which of Android or Apple forced Microsoft to abandon Windows Mobile
- What happened to Microsoft's tablet plans


Buy now!]]>
2012-04-24 12:20:14
Bartending: Memoirs of an Apple Genius http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=48&catid=439 Authors: Stephen Hackett
ISBN: B007RPJMFK
Publisher:
Publication date: 2012-04-24 12:20:14
Language: English
Price: Does not exist


Product Description
When “Apple Store” shows up on your resumé — like it does on Stephen Hackett’s — people ask questions. Did you get free stuff? Did you know about products before they were announced? Did you ever get an email from Steve?

Being one of the most successful companies in the world has made anything Apple-related newsworthy and special, including working in its retail stores. The truth is that selling computers at the Apple Store isn’t that much different from selling them anywhere else, but it is better.

It’s better because Apple is different than most other companies. Despite its monstrous success and growth the last few years, the company has not lost its focus on providing excellent experiences for its customers.

The Apple Store is the place where those experiences are made far better or far worse. Being on the front lines means gathering some great war stories. Stephen is here to share a few of his.
Product Description
When “Apple Store” shows up on your resumé — like it does on Stephen Hackett’s — people ask questions. Did you get free stuff? Did you know about products before they were announced? Did you ever get an email from Steve?

Being one of the most successful companies in the world has made anything Apple-related newsworthy and special, including working in its retail stores. The truth is that selling computers at the Apple Store isn’t that much different from selling them anywhere else, but it is better.

It’s better because Apple is different than most other companies. Despite its monstrous success and growth the last few years, the company has not lost its focus on providing excellent experiences for its customers.

The Apple Store is the place where those experiences are made far better or far worse. Being on the front lines means gathering some great war stories. Stephen is here to share a few of his.

Buy now!]]>
2012-04-24 12:20:14