http://www.computeruser.com - BookLibrary - Search Engine Optimization/SEO BookLibrary
Search Engine Optimization
http://www.computeruser.com 2014-04-20 22:30:19 BookLibrary Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=74&catid=432 Authors: Vanessa Fox
ISBN: 0470537191
Publisher: Wiley
Publication date: 2012-04-27 23:49:17
Language: English
Price: 16.00


 

Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

 

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.


Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.

  • Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central
  • Explains from a businessperson's perspective how to develop a successful search engine strategy
  • Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
  • Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Buy now!]]> 2012-04-27 23:49:17 Search Engine Optimization (SEO) Secrets http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=73&catid=432 Authors: Danny Dover, Erik Dafforn
ISBN: 0470554185
Publisher: Wiley
Publication date: 2012-04-25 05:47:27
Language: English
Price: 18.20


Product Description
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

  • Explains the basics of search engine optimization (SEO) and how it enables a specific site to rank high in a Web search based on particular keyword phrases
  • Shares little-known tricks and tips of SEO consultants that work with Fortune 500 companies
  • Demonstrates how to perform a professional SEO Web site audit
  • Reveals the techniques that current SEO leaders use to remain high in rankings
  • Divulges secrets for spying on your competitors' ranking techniques

As the only book focused on the subject of SEO consulting, this must-have resource unveils secret tricks of the trade.

From the Author: How to Get Your First Major SEO Client
Author Danny Dover

I have worked with many of the webʼs most popular websites as an SEO consultant, and each of them shared one infuriating trait. While their SEO problems were not that difficult, the process of getting them to hire me was.

Before I can explain how I overcame this barrier, let me set the context. Large clients generally suffer from many or all of the same difficulties:

• The potential major client’s website scaled quickly but without SEO in mind. This makes going back and working with a legacy Content Management System (CMS) very difficult.
• The amount of inbound links is no longer a problem, but optimally passing the value of those links throughout the site is a problem.
• The production of content is no longer a problem, but that same content being duplicated across multiple URLs is massively devaluing that same content’s value.
• Big organizations generally have very big websites. While the raw materials for a search engine optimized site are there, the information architecture is not.

So how do you use this knowledge to get your first major SEO client? The answer is to create solutions to these problems before the potential client even identifies they exist and then sell your services to them in the correct way. Once you have done that, offer your solutions at a cheaper than market price (for your first major client only!) and make it clear you have the follow through necessary to guide these changes through their companies structure.

That sounds good but how do I establish myself as a trusted source? That is exactly the correct question! Larger companies usually need hard data in order to make these decisions. This means you will need appropriate case studies. Case studies pay dividends so always be sure to create them after working with noteworthy clients. (I even recommend doing this in exchange for a lower price, if necessary.) Since in this scenario, you haven’t already had a major client in the past, the best case study isn’t really a case study at all. Use the potential clients site as an “in progress case study” and cite actual problems that exist on their site today and show them the results your previous (although smaller) clients got in the past. Back this up with inside information on how others have seen similar results at other major websites. The most cost effective way to get that evidence is to take other SEOs who already worked with major clients out to lunch or coffee in exchange for examples and anecdotes they experienced with past clients. This will both help you become more knowledge and improve your ability to sell yourself.

This combination of pre-identifying the potential major clients’ problems, reassuring them that you have the stamina to push the changes through their company structure, demonstrating the type of results they will likely receive from working with you and basing all of that on case studies and actual examples make up the system you need to get your first big SEO client. While this should get you the results you need, more details are available in this book, Search Engine Optimization Secrets, in case you need more detailed instructions. This system has worked for me and it has worked for others.

Now it is your turn.


Buy now!]]> 2012-04-25 05:47:27 The Art of SEO http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=72&catid=432 Authors: Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin
ISBN: 1449304214
Publisher: O'Reilly Media
Publication date: 2012-04-25 05:46:42
Language: English
Price: 38.29


Product Description

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

"SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business."
—Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness



Buy now!]]>
2012-04-25 05:46:42
Ranking Number One: 50 Essential SEO Tips To Boost Your Search Engine Results http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=71&catid=432 Authors: James Beswick
ISBN: 1452849900
Publisher: CreateSpace
Publication date: 2012-04-25 05:44:48
Language: English
Price: 14.79


Product Description
With millions of websites on the Internet, search engine optimization - or SEO - is the difference between ranking one in Google and remaining invisible. This book breaks the latest SEO techniques into 50 tips that can help any website - from a small company to the largest corporation - rank number one in the search engines and boost your visitor traffic and sales.

Buy now!]]>
2012-04-25 05:44:48
Search Engine Optimization (SEO): An Hour a Day http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=70&catid=432 Authors: Jennifer Grappone, Gradiva Couzin
ISBN: 0470902590
Publisher: Sybex
Publication date: 2012-04-25 05:43:51
Language: English
Price: 16.40


Product Description
The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

  • A successful SEO plan is vital to any business with an online presence
  • This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

Buy now!]]> 2012-04-25 05:43:51 SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine http://www.computeruser.com/index.php?option=com_booklibrary&Itemid=0&task=view&id=39&catid=432 Authors: Mr. Michael H. Fleischner
ISBN: 1460908511
Publisher: CreateSpace
Publication date: 2012-04-24 12:20:19
Language: English
Price: 14.34


Product Description
Today's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog. Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques. SEO Made Simple is today's top-selling search engine optimization guide. Learn from leading Webmaster, Michael H. Fleischner, the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top rankings, without all of the useless fluff, this is it. SEO Made Simple is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

Buy now!]]>
2012-04-24 12:20:19