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Business & Economics

Return to the Little Kingdom

Title: Return to the Little Kingdom Author: Michael Moritz Genre: Biography & Autobiography Release Date: 2010-11 Pages: 352 A revised and expanded edition of the original 1984 work traces the Apple founders' childhoods and educations before the company's advent, in a volume that tracks Apple's development and profiles Steve [Read More...]

Power Questions

Title: Power Questions Author: Andrew Sobel, Jerold Panas, Genre: Business & Economics Publisher: John Wiley & Sons Release Date: Feb 7 2012 Pages: 224 "An arsenal of powerful questions that will transform every conversationSkillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to [Read More...]

Marketing in the Age of Google

Title: Marketing in the Age of Google Author: Vanessa Fox Genre: Business & Economics Publisher: John Wiley & Sons Release Date: May 3 2010 Pages: 242 A search engine guru and former Google spokesperson explains how to develop a successful online business strategy using easily accessible search engine data to increase traffic, better [Read More...]


Title: Marketing Author: Roger Kerin, Roger A. Kerin, Steven Hartley, Steven W. Hartley, William Rudelius, Genre: Business & Economics Publisher: McGraw-Hill/Irwin Release Date: Jan 13 2010 Pages: 800 Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a [Read More...]

Inside Apple

Title: Inside Apple Author: Adam Lashinsky Genre: Business & Economics Publisher: Business Plus Release Date: Jan 25 2012 Pages: 223 An analysis of the systems, tactics, and leadership strategies that have contributed to Apple's successes profiles such practices as the direct accountability of employees and shares insider perspectives on [Read More...]

Digital Wars

Title: Digital Wars Author: Charles Arthur Genre: Business & Economics Publisher: Kogan Page Limited Release Date: 2012 Pages: 264 Looks at the battle among Apple, Microsoft and Google over which company will dominate the mobile market and offers a prediction as to who will win and why. [Read More...]

Competing on Analytics

Title: Competing on Analytics Author: Thomas H. Davenport, Jeanne G. Harris, Genre: Business & Economics Publisher: Harvard Business Press Release Date: 2007 Pages: 218 The authors argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies [Read More...]

Apple Confidential 2.0

Title: Apple Confidential 2.0 Author: Owen W. Linzmayer Genre: Business & Economics Publisher: No Starch Press Release Date: Jan 1 2004 Pages: 323 Chronicles the best and the worst of Apple Computer's remarkable [Read More...]