Oracle to Keynote at Argyle CMO Forum: Spotlight on Financial Services
Date(s) - 11/06/2014
8:00 am - 6:00 pm
Argyle CMO Forum
The good news: the economy is slowly picking up speed, and customers’ spending habits are reflecting that. The bad news: customers are still being very cautious, and the financial services industry is on the frontline to receive the brunt of this public negativity. Consequently, CMOs within the financial industry face significant pressure to create a trustworthy, dependable brand while also demonstrating improved value to customers in a much more competitive market. Similarly, these CMOs must also drive ROI and juggle all of the initiatives that the modern CMO owns – digital marketing, strong traditional marketing channels, building analytical teams, synthesizing and acting upon big data, content marketing – and all of this within a regulated industry.
Argyle Executive Forum is bringing together leading CMOs and marketing leaders from a variety of industry verticals to discuss best-practices and innovative marketing strategies in a discussion-based format at our 2014 CMO Leadership Forum: Spotlight on Financial Services taking place in New York.