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strategy+business: STRATEGY & LEADERSHIP

For and about today's managers and leaders: How to make smart strategic choices and put those ideas into action

The Marketer's Dilemma
Today's marketer has more options to reach her target audience than ever before. And yet, it has never been more difficult to earn the attention and engagement of that user. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. These conversations have made it clear that solving the marketer's dilemma will require marketers, media publishers and marketing service providers to reshape their capabilities. Marketers must develop the capacity to cope with the growing complexity of the task at hand. Media companies need to create new advertising products, rethink their distribution strategies, and use data in new ways. And marketing service players must shift to focus more on content and intellectual property development, evolve from a services supplier to a strategic business advisor, and accelerate marketers' ability to move from experimentation to scale.
Posted: October 24, 2016, 5:00 am
The Strategy Lessons of a Long Hike
A punishing trek is a painful reminder to get your strategic fundamentals right.
Posted: October 24, 2016, 5:00 am
Four Tracks to Market Leadership
Market leadership is the ability of a company to dominate and shape its business ecosystem. Different industries have different patterns (and definitions) of market leadership; only if you understand the particular pattern in your industry can you position your company effectively.
Posted: October 24, 2016, 5:00 am
Small Box Retailers
Target is the latest retailer to double down on mini versions of its stores -- and hopes to avoid others' pitfalls.
Posted: October 18, 2016, 5:00 am
Management Is All in the Timing
Operating with speed and urgency, although a necessary attribute of leadership, is not sufficient. Because people don't experience time with linear consistency, it's important for leaders to grasp the concept of social synchrony: the way people adapt and react to create a sense of flow in interactions. Research has found that people who rank high on a preference for synchrony are able to notice these differences in pace, and can adjust their own behaviors and, in turn, collaborate more effectively with others in the process. This flexibility is vital in an environment in which getting things done depends on teamwork and collaboration.
Posted: October 17, 2016, 5:00 am
When It Comes to Trust, It's the Little Things
Lasting confidence in a company is built one customer interaction at a time.
Posted: October 17, 2016, 5:00 am
Starting with a Pause
To repair your company's reputation, reflect on what it means to build trust.
Posted: October 17, 2016, 5:00 am
Wake Your Sleeping Learning and Performance Giants
Tools for successful leaders to identify and tear down hidden barriers that prevent their team from reaching full potential.
Posted: October 5, 2016, 5:00 am
Agreeable vs. Disagreeable CEO: Who Do You Want at the Helm?
An executive's character traits are linked to certain patterns in a firm's investments, strategy decisions, and overall performance, a new study finds.
Posted: September 29, 2016, 5:00 am
Labor Chips Away at Capital
Rising corporate profits and stagnant wages have been an enduring feature of this economic expansion. Not anymore.
Posted: September 28, 2016, 5:00 am
10 Principles of Customer Strategy
It's no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.
Posted: September 26, 2016, 5:00 am
A Guide to Customer Strategy
A handy pocket guide for engaging with your users. For more insight, read "10 Principles of Customer Strategy."
Posted: September 26, 2016, 4:00 am
How Well Do You Know the Story of You?
The essence of who you are as a leader is made up of both successes and setbacks.
Posted: September 19, 2016, 5:00 am
How to Say No When It Really Counts
Practical strategies for pushing back in difficult situations.
Posted: September 12, 2016, 5:00 am
Three Lessons from 9/11, 15 Years On
The attacks have changed business thinking and practice around disaster preparedness.
Posted: September 9, 2016, 5:00 am
Lessons from the Strategy Crisis at Netflix
The thriving streaming business faces some fundamental questions about what business it is in.
Posted: September 6, 2016, 5:00 am
The Legal Perspective on Wellness Programs
Recent ADA-related challenges raise questions over corporate initiatives designed to improve employees' health.
Posted: September 1, 2016, 5:00 am
The Importance of Continuing Education for Digital Leaders
Keeping up with technology is every executive's job, but it doesn't need to be daunting. Here are three strategies for staying relevant in the digital age.
Posted: August 30, 2016, 5:00 am
To Foster Online Trust, Build a Community
A French ride-sharing company discovered six key elements needed to nurture user confidence, and its business.
Posted: August 29, 2016, 5:00 am
Ritual Questions Help Inform Effective Leaders
Disciplined probing keeps you and your team connected, curious, and learning.
Posted: August 22, 2016, 5:00 am
John Kotter's Required Reading
The eminent expert on leading change describes how three classics -- including one of Freud's major volumes -- influence his thinking.
Posted: August 17, 2016, 5:00 am
The Acceleration Factor
With a few changes, any company can increase the speed and effectiveness of its teams.
Posted: August 15, 2016, 5:00 am
Power Shifts to the People in Job Hunt
The recent U.S. employment report shows that, increasingly, jobs are plentiful while workers are scarce.
Posted: August 9, 2016, 5:00 am
The Hidden Curriculum of Work
Official job descriptions don't include the most valuable contributions you make or the complicated challenges you face.
Posted: August 8, 2016, 5:00 am
Nice Guys Finish First
When hiring CEOs, companies appear to focus on interpersonal skills while overlooking the candidate's capacity to get the job done.
Posted: August 4, 2016, 5:00 am
How to Become an Ambidextrous Leader
Can simultaneous exploitation and exploration resolve the innovator's dilemma?
Posted: August 3, 2016, 5:00 am
Leadership Perils for Subject Matter Experts
Success often depends upon transcending your expertise to grasp a larger mission.
Posted: August 1, 2016, 5:00 am
What Whole Foods Is Learning by Trading Down
The high-end grocery company is using its newly formed 365 chain to experiment with new business practices.
Posted: July 29, 2016, 5:00 am
Singapore: The First-Mover Nation for Driverless Cars
Startup nuTonomy thinks that the island nation is the place to make autonomous vehicles -- in the form of driverless taxis -- a reality.
Posted: July 26, 2016, 5:00 am
What Hiring Committees Can Learn from the NFL Draft
Beyond individual talent, prospects should be evaluated on their ability to be good teammates.
Posted: July 25, 2016, 5:00 am

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