The biggest question facing a number of businesses is how to earn money through their online presence. While many of them do believe that having an online presence is enough, the reality is that without a strategic SEO and online marketing plan, it is quite difficult to establish healthy P&Ls, maintain a good balance sheet and roll in increased returns of investment. Small businesses can seek the services of companies that provide digital services. At the same time, it is also important to have a good website design in order to attract potential customers and prompt them to navigate through the pages further.
In the digital world, there are certain things that matter the most. Clicks happen to be one of those imperative things that can determine the success of your online business. Websites that attract the maximum number of clicks are also the ones that witness maximum sales. One less click on a particular website obviously means one more click on the competitor website. This is why it is important to have a host of strategic features that can not only help a website to stand out in the crowd but also attract better click-through rates and improved ROIs.
If you too wish to make your mark in the digital world, here are few online services that can help your business significantly:
Attractive and user-friendly website design:Needless to say, a website acts as a virtual extension of your business on the World Wide Web. A website is a digital replica of your brick and mortar store. Therefore, it must be attractive enough to grab the users’ attention instantly. Professional website designers do know that the attention span of an average online user is very limited and if he does not find exactly what he is looking for within minimum time, he would navigate away from one website and visit that of its competitors. This is precisely why good website design carries such a lot of importance. It aspires to create the perfect first impression to attract relevant traffic and engage them to navigate its pages further. At the same time, it ensures that all the important content that potential visitors might look for is arranged in a neat manner and is also easy to locate.
Professional website designers who offer bespoke web design services know the disadvantages of extremely cluttered websites. More often than not, businesses cram their websites with too many graphic design and multimedia elements such as banner ads, flash advertisements, animation and sound, that tend to confuse and even irritate site visitors and make them navigate away to other websites. If you wish to not just attract but also retain your online visitors, it is imperative to seek the services of professional web designers who can provide the most robust and ingenious website design solutions to attract relevant traffic and turn them into potential customers.
A robust SEO plan:Having an online presence is not enough. A business must ensure that it ranks in the top Search Engine Page Results (SERPs). Statistics show that over 80% of all online traffic clicks on the first three website links that appear on SERPs. If you wish to be on the top of this list, a robust Search Engine Optimization (SEO) plan is a must. A good SEO company can help to optimize your web content by including relevant keywords and incorporating links that can drive more traffic on your website. It can tackle all the factors that give your online rankings a push and ensure that your website appears on the first page or top rankings on most search engines such as Google. Yahoo!, Bing and others. You can choose on-page and off-page optimization plans to get better organic rankings for your online business, improved click-through rates and enhanced returns on your investment.
A professional company can offer a host of SEO services including keyword research, creation of Meta tags and HTML tags, analyzing the competition, optimizing the website content, creating sub domains, improving the website’s navigation, link building, website submissions and SMO submissions on social networking sites.
Strategic Social Media Optimization:Smart online businesses that want to reach out to millions of customers are now shifting their focus to social networking sites that act as ready client databases. So, if you though that Facebook likes and shares and Twitter’s follows had no real importance, you need to think again. Truth is, the mindset of consumers have also undergone a transformation. They seek the opinion of their friends and social acquaintances and like to read reviews and discussions about brands and products before going ahead to buy them. In this sense, social media platforms such as Facebook, Twitter, MySpace and Google+ play a significant role in reaching out to thousands of potential customers and building a good online reputation. The idea is to create an online ‘buzz’ through relevant and interesting content in the form of blogs, videos, viral campaigns and images, that grab the attention of online users. The more they know about your brand or business, the more exposure your brand, products and services will get. With hundreds of likes, follows and shares, you sure can build a great base of loyal clients and expect to witness more business and better ROI.
Here’s hoping that these tips will help you seek the best online services that can make your business stand out in the crowded digital marketplace and help you earn improved returns on your investment.
This article by Frank Johnson is the first in his series on ‘Online services that can help your business’. Frank is a regular editorial contributor on digital services and technology products. To know more about digital services that can help your online business and give your online presence a big push on the online platform you may interact with him here