NEW YORK, NY, June 5, 2007 - Eight of the current top 10 grossing movies at the box office, based on the latest figures released by Box Office Mojo, are leveraging rich media services and technology provided by DoubleClick Inc., the premier provider of digital marketing technology and services, to reach their target audiences online, the company announced today.

Through the use of DoubleClick Rich Media and Video technology, movie studios are able to create, serve and measure the effectiveness of interactive online video advertisements that make use of the latest in rich media technology such as live streaming, in-banner video and dynamic data feeds.

 
Box office hits that have tapped the services of DoubleClick Rich Media and Video include Buena Vista Pictures Distribution's Pirates of the Caribbean: At World's End, Universal Pictures Distribution's Knocked Up, Paramount Pictures' Shrek the Third, Sony Pictures' Spider-Man 3, Lionsgate's Bug, as well as 20th Century Fox Distribution's 28 Weeks Later and Fox Searchlight's Waitress. A gallery of the relevant advertisements is available for viewing at:http://richmedia.doubleclick.com/gallery/entertainment/index.asp.

"Our video roots are in theatrical movie marketing and what better a nod from the industry than eight of the top 10 grossing films using our products and services," said Chris Young, executive vice president of rich media for DoubleClick. "Since their invention, moving pictures have had a powerful impact on people around the world. We are thrilled that we have been able to work with Hollywood studios to help them combine that impact with the power of the Internet in a way that's both targeted and measurable."

 
"Hollywood studios have been quick to recognize that online video is one of the most effective online advertising formats to drive both awareness and sales," said Ari Paparo, vice president of rich media for DoubleClick. "The results of our research into online video advertising campaigns show there are clear advantages to using video to reach online audiences - advantages that the movie industry is successfully using to drive consumer awareness."

DoubleClick Rich Media and Video technology integrates the best of interactive design, ad serving and reporting into a sophisticated, integrated rich media and video offering. With self-service and full-service solutions, DoubleClick works with Hollywood studios to help them effectively use rich media to best achieve their advertising and marketing objectives. Whether a campaign goal is branding, direct response or both, DoubleClick Rich Media supports a complete range of formats including expanding,floating,in-page,peel-down,flash-in-flash and special formats, backed by DoubleClick's dedicated service and support team worldwide.

 
Research into online video ad placements, conducted by DoubleClick and released on March 20, 2007, revealed that video is a highly effective format for online advertising. The research found that audiences have higher interaction rates with video ads than other forms of online advertising.
Users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads. DoubleClick conducted its analysis of more than 300 online video ad campaigns placed by more than 130 advertisers over a four-month period in 2006. The objective was to identify major trends in the performance metrics of online video ad campaigns according to campaign features, such as vertical industry sector, ad format,ad size and ad length. 

 
For more information please visit
http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p
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