NEW YORK-May 26, 2011-FAT bastard, the country's third best-selling French wine, is pleased to announce the launch of the new FAT bastard iPhone app.
Available for free at the iTunes App Store <http://itunes.apple.com/us/app/fatbastard/id431844583?mt=8> , the app provides useful information and a fun-filled game so that it's easier than ever to enjoy FAT bastard wines.

Now wine lovers can solve last-minute dinner and entertaining dilemmas while on the go. Not sure which FAT bastard wine to serve with roast chicken? The app's useful pairing guide can help. Users will also find up-to-date information on where to buy FAT bastard's six varietals: Chardonnay,Sauvignon Blanc, Pinot Noir, Shiraz, Merlot and Cabernet Sauvignon. Best of all, the app includes a hilarious, interactive game aptly titled, "Don't Spill the Wine!"

A perfect reflection of FAT bastard's motto to have fun and "Live Large," the game challenges users to balance the full glass of wine pictured on the phone while completing a series of ridiculous tasks, like hula dancing and yoga poses. Meanwhile, it records how long users manage to avoid spilling the wine, promising no shortage of sidesplitting moments. Think of it as a modern-day version of charades: friends can unwind with FAT bastard wines and play the game together, entertaining one another with comical feats of agility and comparing top scores.

Well-suited to everyone from the novice to the savvy wine drinker, FAT bastard wines consistently receive critical acclaim for their outstanding flavor profile and value in competitions and blind tastings, including The San Francisco International Wine Competition and The Critics Challenge International Wine Competition. FAT bastard Chardonnay was selected as one of the top 150 wines under $15 in The Wine Trails 2010 bestselling guide.

FAT bastard wines are sourced in Languedoc-Roussillon, one of the largest and most significant wine-producing regions in the world. For more information about FAT bastard wine please visit www.fatbastardwine.com, Facebook <http://www.facebook.com/FATbastardWine>  and Twitter @FATbastardWine, or call toll-free 1.800.859.0689.

About Winebow

Winebow, Inc., founded in 1980 by Leonardo LoCascio, is a major importer,distributor and developer of a wide range of acclaimed fine wines and spirits from the world's most prominent growing regions. Winebow is headquartered in Montvale, New Jersey with offices in New York;Philadelphia; Washington, D.C.; Boston; Chicago; Seattle and Wallingford,Connecticut. For more information please visit www.winebow.com.

For further information and images, please contact:
Marilyn Krieger, Director of Public Relations
Winebow, Inc.
646-884-8026
m_krieger@winebow.com
www.winebow.com

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