Current TV to Capture the Bonnaroo 2007 Culture with Customized Content for Closed-Circuit Programming and Comprehensive Coverage of Bonnaroo On-air and onsite at Bonnaroo . June 15 - 17, 2007
Who: Current TV, the fastest growing cable network in cable history that covers today's music world and lifestyle unlike any other network
What: In a groundbreaking partnership with the Bonnaroo Music & Arts Festival, Current TV will produce and present closed-circuit programming of customized content at the sixth-annual music festival,in addition to airing comprehensive coverage of Bonnaroo all weekend long on-air on Current TV.
In Current TV's innovative, pioneering fashion, the network is heading to Bonnaroo to cover everything the festival has to offer. Current@Bonnaroo will feature an array of exclusive coverage and viewer-created content highlighting the moments, stories and characters that define the spirit,culture and community of fans at the largest outdoor music festival in the
nation. Current TV has a daily connection with this audience on-air and will tap into them to cover their Bonnaroo experiences from their points of view.
Current@Bonnaroo's four production crews and "The Current Fix" music host Douglas Caballero will roam the festival grounds - from backstage to the campsites to Bonnaroo's 100-acre entertainment village - to capture the culture of the fans coming together at Bonnaroo 2007.
No other network covers music culture like Current TV, which - with its involvement at Bonnaroo - is the first cable network to create customized content for programming at a music festival.
When: Friday, June 15 - Sunday, June 17, 2007
Where: ON-AIR: Comcast (channel 107 nationwide); DirecTV (channel
366nationwide); Dish Network (channel 196 nationwide); BSkyB (Channel 229); Virgin Media Cable
(channel 155); Time Warner Cable (select channels)
ONSITE: On the JumboTron at Bonnaroo, located on a 700-acre farm in Manchester, Tennessee
