USA India
Home Articles UserTV Press Releases Dictionary Books Education Careers B-Channels Resources Forums Blogs Classifieds
Saturday 22 Nov, 2008 eNewsletter Register Login
Press Releases
Today in PR
Recent PR
Popular PR
Community Recommended
Most viewed PR
View all PR
PR Archives
PR Categories
Networking/Security
Communications
Electronics
Hardware
Operating Systems
Software
Programming
Opensource
Database
Internet
Wireless
Mobile Computing
Graphics
Multimedia
Gadgets
Others
Adobe
Apple Mac
Autodesk
Cisco
Citrix
Google
IBM
Microsoft
Oracle
PHP
SUN
Linux
Data Protection
Printers
Games
Business Application
Employment
IT Training
 
  Press Release Home
Press Releases >> Others
Eight of current top 10 movies rely on DOUBLECLICK RICH MEDIA AND VIDEO SERVICES
Posted by : DoubleClick Inc | Sat, Jun 9 2007 | 08:06:49
Tags : Movies,Online Video
Rating :
Views (1058) Email PR Blogs Forums
Print PR Bookmarks
Add to More..
 

NEW YORK, NY, June 5, 2007 - Eight of the current top 10 grossing movies at the box office, based on the latest figures released by Box Office Mojo, are leveraging rich media services and technology provided by DoubleClick Inc., the premier provider of digital marketing technology and services, to reach their target audiences online, the company announced today.

Through the use of DoubleClick Rich Media and Video technology, movie studios are able to create, serve and measure the effectiveness of interactive online video advertisements that make use of the latest in rich media technology such as live streaming, in-banner video and dynamic data feeds.

 
Box office hits that have tapped the services of DoubleClick Rich Media and Video include Buena Vista Pictures Distribution's Pirates of the Caribbean: At World's End, Universal Pictures Distribution's Knocked Up, Paramount Pictures' Shrek the Third, Sony Pictures' Spider-Man 3, Lionsgate's Bug, as well as 20th Century Fox Distribution's 28 Weeks Later and Fox Searchlight's Waitress. A gallery of the relevant advertisements is available for viewing at:http://richmedia.doubleclick.com/gallery/entertainment/index.asp.

"Our video roots are in theatrical movie marketing and what better a nod from the industry than eight of the top 10 grossing films using our products and services," said Chris Young, executive vice president of rich media for DoubleClick. "Since their invention, moving pictures have had a powerful impact on people around the world. We are thrilled that we have been able to work with Hollywood studios to help them combine that impact with the power of the Internet in a way that's both targeted and measurable."

 
"Hollywood studios have been quick to recognize that online video is one of the most effective online advertising formats to drive both awareness and sales," said Ari Paparo, vice president of rich media for DoubleClick. "The results of our research into online video advertising campaigns show there are clear advantages to using video to reach online audiences - advantages that the movie industry is successfully using to drive consumer awareness."

DoubleClick Rich Media and Video technology integrates the best of interactive design, ad serving and reporting into a sophisticated, integrated rich media and video offering. With self-service and full-service solutions, DoubleClick works with Hollywood studios to help them effectively use rich media to best achieve their advertising and marketing objectives. Whether a campaign goal is branding, direct response or both, DoubleClick Rich Media supports a complete range of formats including expanding,floating,in-page,peel-down,flash-in-flash and special formats, backed by DoubleClick's dedicated service and support team worldwide.

 
Research into online video ad placements, conducted by DoubleClick and released on March 20, 2007, revealed that video is a highly effective format for online advertising. The research found that audiences have higher interaction rates with video ads than other forms of online advertising.
Users click the "Play" button more than they click on image ads, video ads are typically played two-thirds of the way through and video ad click rates are far higher than those of image format ads. DoubleClick conducted its analysis of more than 300 online video ad campaigns placed by more than 130 advertisers over a four-month period in 2006. The objective was to identify major trends in the performance metrics of online video ad campaigns according to campaign features, such as vertical industry sector, ad format,ad size and ad length. 

 
For more information please visit
http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p
=568

 
Views(1058) Email PR Blogs Forums
Print PR Bookmarks
Add to More..
 
View all | Recent | Popular | Community Recommended | Most Viewed | Today in PR
 
 
Sponsored Links
Copyright © 1994-2008 ComputerUser, Inc., All Rights Reserved All marks are trademarks of ComputerUser Media. Reproduction in whole or in part in any form or medium without express written permission of ComputerUser, Inc. is prohibited.
About us | Terms of use | Privacy Policy | Legal | Trademark/Copyright | Awards | Advertise | Writer guidelines | Sitemap | Contact | FAQ's | Feedback  | Link to us

Here are the topics we cover computer certification computer careers computer training computer games consulting data recovery data security digital entertainment emerging technology gadget reviews handheld computers hardware reviews home automation home networks home office how-to advice internet linux local companies local news local profiles macintosh mp3 players network security online music online security open-source small-business technology soho software reviews technology books technology dictionary vpn web site reviews wi-fi windows wireless technology tech articles tech news press releases tech dictionary education resources career solutions create your personal blog upload your videos become a writer usergroups special interest group SIG 3com cipts adobe adobe certified expert apc ncpi apple achds acpt acsa actc avaya bea 8.1 certified administrator 8.1 certified architect 8.1 certified developer 9 certified administrator bicsi rcdd checkpoint ccmse ccsa ccsa ngx ccse ccse ng plus with ai ccse ngx cisco access routing and lan switching ccda ccdp ccie ccip ccna ccnp ccnp old ccsp ccvp crmam ip communications optical proctored exams for validating knowledge sales specialist storage networking vpn and security wireless lan citrix cca 3.0 cca 4.0 cca 4.5 cca xp ccea 3.0 ccea 4.0 ccea xp ccia ciw ciw associate ciw certified instructor master ciw admin master ciw designer master ciw enterprise developer security analyst comptia a+ network+ security+ server+ computer associates ca cusa cuse cwna cwna cwsp dell eccouncil cea cep certified ethical hacker chfi e-commerce architect emc emc specialist implemenation technology foundations enterasys ese eta exam express exin exin itil extreme networks ena ens filemaker f7cd f8cd fortinet fortigate foundry cne fujitsu fujitsu guidance software ence hdi css hda hdm hdsa hitachi hitachi certified professional hp ais apc app aps ase certified systems developer csa cse master ase huawei hcne hyperion hcp ibm advanced deployment professional advanced technical expert application developer business process analyst certified administrator certified advanced system administrator certified advanced technical expert certified associate developer certified enterprise developer certified solution designer certified specialist certified systems expert database administrator db2 deployment professional enterprise developer eserver certified specialist ibm on demand business solution advisor solution designer solutions developer solutions expert storage administrator system administator iisfa cifi intel isaca cisa isc cissp sscp iseb itil ism cpm juniper jncia jncis legato lcaa lcea lotus clp lpi lpic level 1 lpic level 2 lpic level 3 macromedia mcafee mcdata csnd microsoft crm mbs mcad .net mcdba mcdst mcitp mcp mcpd mcsa longhorn mcsa 2003 mcsa 2008 mcsd .net mcse mcse 2000 security mcse 2000 to mcse 2003 upgrade mcse 2003 mcse 2003 messaging mcse 2003 security mcse 2008 mcts microsoft business solutions microsoft partner competency mile2 cnsa network appliance nac-na nac-nie naca nace nacp network general sniffer certified professional nokia nokia security administrator nortel ncde ncds ncse ncss ncts novell5 cna 5 cne 6 cna 6 cne 6.5 cne cne upgrade omg ocup oracle 10g dba 10g oca 11i 8i dba 9i dba 9i internet application developer oca ocp8 to ocp8i dba upgrade exam pmi project management professional polycom pcve redhat rhce rhct sair sas institute sas scp saas scp snia snia certified architect snia certified professional snia certified systems engineer snia storage networking certification program administrator professional associate symantec scse scsp scta scts teradata tca v2r5 tcad v2r5 tcda v2r5 tcis v2r5 tcm v2r5 tcp v2r5 tia ccnt ctp tibco tcp trusecure ticsa veritas infraguard chamber of commerce vcp vmware certified professional webex linkedin facebook myspace Professional page layout, image editing, vector illustration, and print production Website design, development, prototyping, and blogging Creation of rich interactive content Industry-standard visual effects and motion graphics Video capture, editing, and production; DVD titling; and digital audio, Adobe Photoshop CS3 extended, Adobe illustrator CS3,Adobe indesign CS3,Adobe Acrobat 8 Professional, Adobe Flash CS3 Professional, Adobe Dreamweaver CS3,Adobe Contribute CS3,Adobe Fireworks CS3,Adobe After Effects CS3 Professional, Adobe Premiere Pro CS3,Adobe Soundbooth CS3,Adobe Encore CS3,Adobe OnLocation,Adobe Bridge CS3,Adobe Version Cue CS3,Adobe Device Central CS3,Adobe Stock Photos, Intel Pentium 4 (1.4GHz processor for DV; 3.4GHz processor for HDV), Intel Centrino, Intel Xeon, (dual 2.8GHz processors for HD), or Intel Core, Duo (or compatible) processor; SSE2-enabled processor required for AMD systems Microsoft Windows XP with Service Pack 2 or Microsoft Windows Vista Home Premium, Business, Ultimate, or Enterprise (certified for 32-bit editions) 1GB of RAM for DV; 2GB of RAM for HDV and HD; more RAM recommended when running multiple components 10GB of available hard-disk space (additional free space required during installation) Dedicated 7,200 RPM hard drive for DV and HDV editing; striped disk array storage (RAID 0) for HD; SCSI disk subsystem preferred Microsoft DirectX compatible sound card (multichannel ASIO-compatible sound card recommended),1,280x1,024 monitor resolution with 32-bit color adapter Blu-ray burner required for Blu-ray Disc creation OHCI compatible IEEE 1394 port for DV and HDV capture, export to tape, and transmit to DV device QuickTime 7.1.2 software required to use QuickTime features Broadband Internet connection required for Adobe Stock Photos* and other services

3PAR, Accellion, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Adaptec, Agile Software, AGiLiENCE, Agilysys, Akorri, AlachiSoft, Alter Logic, Altor Networks, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, AppSense, AppStream, Array Networks, Ascential, Astaro, Attune Systems, Autodesk, AutoVirt, Availl, Avanade, Azul Systems, Barracuda Networks, BEA Systems, B-hive, Black Duck Software, Blackbaud, Blade Network Technologies, Blue Coat, Blue Lane, BlueArc, BlueNote Networks, BluePheonix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron Systems, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, Certeon, CiRBA, Cisco Systems, Cision, Citrix Systems, ClearApp, ClearCube Technology, CollabNet, Compass America, Composite Software, Compugen, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, Crescendo Networks, CSC, DataCore, DataSynapse, Dell, Desktone, Digipede Technologies, Double-Take Software, Ecora Software, EDS, eG Innovations, Egenera, Elastra Corporation, Electric Cloud, Embotics, EMC Corporation, Emulex, Endeavors Technology, Enigmatic Corporation, Enterprise Management Associates, Entuity, EqualLogic, Ericom Software, ESRI, EVault, eXludus Technologies, F5 Networks, FalconStor, FastScale Technology, Foedus, Force10 Networks, Fortisphere, Forum Systems, Fujitsu, GemStone Systems, Getronics, GlassHouse, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi, HP, Hyper9, Hyperic, IBM, ICEsoft, IGEL Technology, Illumita, ILOG, IMEX Research, Information Builders, Ingres, InstallFree, Integrien, Intel, Intellium, International Computerware, iTKO LISA, JBoss, Juniper, KACE, Kidaro, LeftHand Networks, Leostream, Lifeboat Distribution, Liquid Computing Corporation, Liquid Technology, Lynux Works, Mainline, ManageIQ, Managed Methods, ManageSoft, Marathon Technologies, McAfee, Mellanox Technologies, Microsoft, Mid-Atlantic Computers, Mindbridge Software, Mindreef, MKS, MonoSphere, Motorola, MQSoftware, mySoftIT, NASTEL, Ncomputing, NEC, Neocleus, NeoPath Networks, Neoware, NetApp, Netegrity, Neterion, Netuitive, Neverfail, Nexaweb, NextAxiom, Nimbus, Nimsoft, Niyuta, NoMachine, Novell, ONStor, Opalis Software, Open Kernel Labs, OpenSpan, OPNET Technologies, Optaros, OpTier, Oracle, Pano Logic, Parallels, Parasoft, Perforce Software, PHD Technologies, Phoenix Technologies, Phurnace Software, Pillar Data Systems, PlateSpin/Novell, Progress Software, Prolifics, ProSync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raritan, Raxco Software, Red Hat, Reflex Security, Resolution Enterprises, RingCube Technologies, Riverbed Technology, Rogue Wave Software, RSA Security, Sagnet Solutions, SanDisk Corporation, SAP, SAVVIS, ScaleMP, Scalent Systems, Seanodes, Secure Command, Secure Computing, Sentillion, Shavlik Technologies, ServInt Internet Services, Silpion IT Solutions, SIMtone, Skytap, Skyway Software, Software AG, Sonasoft, SourceGear, Splunk, StackSafe, SteelEye Technology, StillSecure, StoneFly, Stonesoft, Stoneware, StoreVault, StrikeIron, STT WebOS, Sun Microsystems, SunGard, Supermicro Computer, Surgient, SWsoft, Sybase, Symantec, Systar, TBD Networks, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tidal Software, Tideway Systems, TOA Solutions, TRANGO Virtual Processors, Trend Micro, Tresys Technology, Trigence, Tripwire, Ulteo, Unisys, United Devices, VaST Systems, VDIworks, VeeAm Software, Verari Systems, Verio, VeriSign, Vicom Computer Services, VirtenSys, Virtera, Virtual Iron, VirtualLogix, Virtugo Software, Virtutech, VisionCore, Vizioncore, VKernel, VMLogix, vmSight, VMware, Vordel, vThere-Sentillion, Vyatta, WaveMaker, Web Age Solutions, WSO2, Wyse Technology, XDS, XenoCode, Xiotech, xkoto, Xsigo Systems, Zenith Optemedia, Zeus Technology.