Santa Barbara, CA, April 18, 2008 – Green is the new black in fashion and this Earth Day eco-friendly designs take the center stage. Get geared up with styles that support sustainability and give back to our Earth with clothing by Horny Toad.
With the philosophy of “everyday is an adventure,” Horny Toad is an outdoor lifestyle apparel brand committed to celebrating the fun and excitement of life and the environment we play in. They strive to design a quality product that will invariably last longer, in turn, will save valuable resources than an inferior product that will have been replaced many times. Our clothing serves a purpose and will stand the test of time.
A brand rooted in the outdoors, Horny Toad has been making strides in the green arena for more than ten years. Instead of adjusting clothing designs to meet the constrains of available fabrics, they design their own fabrics using as many sustainable fibers and processes as possible like organic cotton, bamboo, beech wood and merino. You can even find recycled metal zippers in the Voodoo Collection.
“The choices we make are as important as the clothes we create,” says CEO Gordon Seabury. “We try each day to lighten our environmental footprint, be good partners in our relationships and stay active in our communities by supporting organizations that improve our world - the source of our daily adventures,” he adds.
In celebration of Earth Day, and to support their local Santa Barbara community, Horny Toad is an official sponsor of the Santa Barbara Earth Day Festival on April 20th helping to educate the public on how to lighten their environmental footprint. Horny Toad will be selling a collection of organic tees and donating a percentage of profits to the Community Environmental Council, a long-standing non-profit, focused on energy efficiency, renewable energy, alternative transportation and climate change.
Horny Toad is also a proud member of The Conservation Alliance, which awards grants to grassroots organizations whose efforts go to protecting wild and natural areas. Last year, Horny Toad and other Conservation Alliance members disbursed more than $700,000. It is like investing in an array of the most compelling conservation projects in North America ie., our own backyard playground.
For more information on Horny Toad’s eco-friendly fashions or their environmental efforts, please contact Jane Houle or Kori Kalbacher at Mfa, Ltd., 212.528.1691.
ABOUT HORNY TOAD
Based in Santa Barbara a few hundred yards from the beach, Horny Toad is a clothing company that takes fun seriously, celebrates the adventure in every day life (both outdoors and in) and always aims to do the right thing. The Toad culture is oriented around community, sustainability, and looking for new ways to accomplish traditional business goals. To learn more visit www.hornytoad.com or call 800.865.TOAD.
For more information contact:
Missy Farren & Associates, Ltd. (212) 528-1691
Jane Houle, jhoule@mfaltd.com
Kori Kalbacher, kkalbacher@mfaltd.com
