BRIDGEWATER, NJ (June 30, 2007) – It’s been almost two decades since Brother redefined the world of organization with their P-touch® electronic labeling systems. With the introduction of the PT-2100 model, Brother continues to lead the industry by offering a labeling system that is both extremely intuitive yet offers a robust feature set for truly versatile functionality. The PT-2100 (estimated street price $69.99†) is an affordable and attractive labeling solution for both consumer use and more advanced office and light commercial applications.
 
Most functional within its class
The PT-2100 model functions both as a stand-alone electronic labeling system for quick, on-the-go labeling, or can be connected to a PC**for more advanced graphics, bar code and database label printing. It offers a sleek new style, smaller footprint and battery-powered portability* allowing it to easily fit in a number of workspaces. Thanks to its intuitive user interface, the PT-2100 requires almost no training to print labels for office files and shelving, presentation materials, PC and electronics cables, employee and visitor badges, plus labels for outdoor, hospitality and food service applications◊.
 
“With the new PT-2100 model, we’ve created a sleeker, very functional and affordable product with a smaller footprint that addresses the needs of today’s users,” says Bernice Johnson, Brother Product Manager. “Its stylish new design complements most items found on a desk, making it a perfect desktop companion.”
 
Easy to use
It’s never been easier to look professional and organized. At the touch of a button, users will find their favorite labeling features, including built-in memory keys to save their most often printed labels and short-cut hot keys for symbols, bar codes and more. The large 16-character LCD display allows users to clearly preview label text before printing. And everyone will appreciate the quick and easy process to create a label- just type, print, peel and stick to print durable, laminated labels in seconds.
 
 
The PT-2100 is perfect for…
:: Small businesses or corporate offices> Label PC and office equipment, files, binders, presentation materials, cell phones and other mobile electronics, and CD/DVDs 
:: Hospitality and Service Industries> Employee ID and visitor badge labels; bar code labels for pricing and asset tagging; or labels for food containers, shelving and supply rooms
:: Home and home offices> Home and school records, home safety equipment, PC and stereo wires, garage tools, outdoor equipment, hobby and crafts supplies
 
 
Advanced Features and versatilityY
The Brother PT-2100 was designed with today’s multi-tasking work and home lives in mind. It can easily be used as a stand-alone labeler, or connected to a PC,** enabling users to print logos, bar codes and graphics onto a label (via the included Brother PT Editor Software, or directly from Microsoft® Word, Excel® and Outlook® files). Plus, the PT-2100 can operate either on batteries (6AA)*, for portability, or through the included AC adapter. With the PT-2100, users can print on a wide range of P-touch tape sizes, from extra-narrow 9/64” CD/DVD spine tapes, to ¾” wide labels for shelving and small signage.

PT-2100 HIGHLIGHTS:
Time-savings features:

    * Built-in 9-label memory, which enables storage and printing of any 9 user-created labels, even when being used “on the go”
    * 16-character LCD display with a preview key for clear text viewing
    * Hot Keys for ease-of-use including: Symbol, Auto Format, Bar Code, and Accent keys
    * Built-in label templates for your most common label tasks such as—file folders and storage labels, as well as asset tags, bin box, equipment labels, faceplates, cable wrap, name badges, binder, CD, VHS and mini DV case spines; as well as divider tabs
    * Prints directly from Word, Excel® and Outlook® Programs

 
Advanced formatting and graphics features:

    * Design custom label layouts with included PT Editor software, and preview your label designs on a PC

    * Print graphics and logos from your PC to create professional labels
    * Bar code printing - select up to 17 bar code symbologies to include on your label

 
Backed by Brother Reliability:

    * 1-year limited warranty, complete with an exchange policy

 
Durable, Laminated P-Touch tapesThe easy-swap P-touch TZ tape cassettes are available in a range of adhesive formulations: Standard adhesive tapes, available in dozens of sizes and colors, for most office labeling; Flexible ID tapes, for cable wrapping and flagging; and Extra-Strength adhesive tapes, for hard-to-hold rough, textured, or slippery surfaces◊.
 
Multiple models available
The PT-2100, available in August, carries a street price of $69.99†. It includes a user’s manual, 1/2” black on white starter tape, AC Adapter, P-touch Editor software, and has a one year limited warranty and replacement service. The PT-2110, available in September, carries a street price of $89.99†. It includes all of the features of the PT-2100 plus a protective carrying case and USB cable.
 
Additional information is available on Brother’s web site at http://www.brother.com, or by calling Brother customer service toll-free at (877)-4 PTOUCH.
 
About Brother
Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America and has fully integrated sales, marketing services, manufacturing, and research and development capabilities located here in the U.S. In addition to its headquarters, Brother has branches in California, Illinois, Massachusetts, and Tennessee, as well as subsidiaries in Ohio, Canada, Brazil, Chile, Mexico and Argentina. NOTE: All brand and product names are trademarks or registered trademarks of their respective companies. EDITOR’S NOTE: Photography available upon request.
 
* Batteries not included
** USB cable included with model PT-2110; USB cable requires additional purchase for PT-2100.
◊ PT-2100 and PT-2110 models include one ½” black on white starter tape (5m). Additional purchase required for all other tape and label supplies.
† Estimated street price. Retailers set their own prices.