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Q&A with DSTRUX CEO and Founder

1. What is DSTRUX?

a. DSTRUX is a cloud-based information-sharing platform that enables you to keep total control over anything you share online. With DSTRUX recipients are unable to print, save or even screen capture anything you share. When a DSTRUX file is forwarded the original sender can track everyone that receives it and designates which of these recipients may view it. For the first time ever you can now control and track your digital belongings throughout the web.

2. Why did you create DSTRUX?

a. My initial motivation was a build up over the years recognizing that everything you share on the web is essentially public and permanent. I felt that there was an opportunity to give people an option to control the things they share on the Internet. From controlling how long you see them and who sees them and having the information only temporarily available, I thought this was a very compelling value proposition. With DSTRUX, when you send a file at the end of the time limit the data that was on the servers is completely shredded and then written over so it is really erased and permanently deleted.

3. Can DSTRUX, as a company, see what is being shared via the platform?

a. DSTRUX allows you to leave zero digital footprints. We don’t look at a single thing you share ever. Every file is encrypted and travels in secure encrypted tunnels known as SSL. When the files are self-destructed, they are completely shredded. No one including DSTRUX, the recipients, or anyone else who was forwarded the file can access it ever again.

4. How can I sign up?

a. Signing up for a DSTRUX account can be done by either downloading the iOS app on the iTunes store or at with your Facebook account or by entering an email address and password.

5. How long has DSTRUX been around?

a. DSTRUX launched on the web in April 2014 and a few weeks ago on iOS. Android will be available this winter 2014.

6. How much does DSTRUX cost?

a. DSTRUX is currently free of charge however; we will operate on a freemium basis beginning this January 2015 where you will receive the entire service for free, but when you want more of it there will be a monthly membership fee starting at $6.99 scaling up to $10.99.

7. How does the self-destruct timer work?

a. When sharing a document online, the sender can specify a time limit for how long the recipient will be allowed to view the file before it disappears for good. You can set the timer from anywhere between 1 second up to 30 days.

8. What is Dnote and how does it work?

a. We just launched Dnote a few weeks ago allowing users on the web to compose personal messages that have the same functionality and limitations as attached documents. It’s a simple easy way to share a self-destructing thought and even add a picture for effect.

9. How are people currently using the product and how do you foresee them using it in the future?

a. People are using DSTRUX in a myriad of ways from sharing personal photos and messages to sensitive documents online. We see DSTRUX as the beginning of a long-term shift in sharing information on the web. The need for privacy, security, and most importantly control are now available and we can offer people a luxury they never had before.

10.How many users does DSTRUX currently have?

a. Our user base is growing every day. People are discovering interesting ways and use cases to share their information on DSTRUX. In the next few months we are rolling out some amazing new features that will help us go mainstream very quickly.

Q&A with WinePoynt CEO and Founder Chris Taylor

Born in Austin, TX, Chris Taylor grew up on the Aegean coast in Izmir, Turkey where his parents worked as school teachers. He returned to the United States for college in 1994 and earned a bachelor’s degree from Texas A&M University. Chris has over 15 years of experience in the restaurant industry, working his way up from waiting tables and managing in the front of the house, to becoming a sommelier and wine director. He is currently the president of WinePoynt, a personalized wine app he helped co-found, which launched in 2012. Chris lives in Bryan, Texas with his wife and their three children.

Please visit WinePoynt for more information.

Q&A with Chris Taylor are followed :

CU Q:How did WinePoynt get started?

Chris Taylor:The idea that launched WinePoynt began with two frustrated engineers in a Dallas wine bar. Unable to find anything they liked after each drinking two wine flights, they started talking about “data problems” and “algorithms” and “optimized solutions”. Those two engineers co-founded the project that grew into a company, and the rest, as some say, is history.

CU Q:Where does WinePoynt work?

Chris Taylor:Wherever our customers want us to work! We spend a significant part of our time working on accounts that our users have requested, and the rest on developing the relationships that will help us build into the different types of features we hope to provide future WinePoynt users.

CU Q:What makes WinePoynt different than other apps?

Chris Taylor:Our goal is to provide features that are valuable and relevant to real people who purchase and enjoy wine. In the long run that means we have to be motivated to see the world of wine through the eyes of our customers and to provide them with features they can appreciate. To sum it up, our scope and ambition in providing the most value to our customers is what makes WinePoynt different.

CU Q:How does WinePoynt benefit Restaurants and Bars?

Chris Taylor:If you sell wine, then having WinePoynt work in your business is an easy proposition to understand. WinePoynt helps people find wines they want, even if they don’t know what they’re looking for. It’s personalized, it’s social, it’s practical, and it gets better at its job every month!

CU Q:Why is WinePoynt spelled with a Y?

Chris Taylor:Not entirely one reason can do justice to the process of choosing the name for something that doesn’t exist yet, but along the way we ended up falling for the ability to design a logo around the “Y” as a wine glass which could also stand alone without the rest of the word and mean something intuitively visually.

CU Q:How does WinePoynt manage all of the wine information out there?

Chris Taylor:Well, thankfully we’re not trying to manage it all yet. For now it’s enough for us to concentrate on supporting the wines on the shelves and wine lists of locations in WinePoynt, and the ones that our users are drinking. We grow with our users. The system we’ve built scales a number of different ways to balance and maintain the challenge as we go forward, but for now it’s all about a measured data solution that builds up as we become more relevant.

CU Q:How does WinePoynt keep up with the constant addition of new wines?

Chris Taylor:The short answer is that we have a GREAT team. We will need to expand the scope of our relationships at a supplier level as time goes to keep up the quality of the experience going forward though. We’ve put a system into place, keep your eye on it, to make adjustments, measure the effects and never stop trying to improve the way you do things.

CU Q:How do I get started with WinePoynt?

Chris Taylor:WinePoynt is available for iPhone and Android. So for starters, just go to the app store you normally use and download it. After that it only takes a couple of minutes to get your profile started, choose a location, and play around with the recommendations that WinePoynt gives you.

CU Q:What makes WinePoynt so smart?

Chris Taylor:Part of the magic of WinePoynt is all the different ways in which we provide value to our customers. WinePoynt helps wine drinkers of all experience levels, restaurants, wine bars, retailers, wineries, and all the other folks whose business it is to get wine onto our shelves and wine lists and ultimately into our glasses.

CU Q:If you don’t drink wine that often, does WinePoynt still work?

Chris Taylor:Absolutely. A lot of WinePoynt’s features were designed to help people make purchase/consumption decisions quickly and conveniently, that they will be happy with, which may have previously been frustrating or too time-consuming.

Q&A with Longhorn Leads CEO and Founder Ken Myers


Ken Myers, President & CEO. Ken founded Longhorn Leads and drives the vision behind the company from the sites we purchase and build to the partners we send traffic to, no facet of the business is too small for Ken to be concerned about. Prior to founding Longhorn Leads, Ken became the President of and the Chief Technology Officer for Ken has a MBL from Upper Iowa University and multiple bachelor degrees from Grand View College

To learn more about his achievement visit his Profile Ken Myers

Please visit for more information.

Q&A with Ken Myers are followed :

CU Q:What is Longhorn Leads?

Stuart:Longhorn Leads strives to connect our customers to the very best content possible. We know that the only way to get real, organic traffic to your site is to have genuinely good content.

CU Q:How did Longhorn Leads get its name?

Stuart:That’s simple! When I moved down to Texas I knew I wanted my company to have a name that fit. Now, what are more Texan then longhorns?

CU Q:How do you help your customers?

Stuart:Longhorn Leads helps our customers by providing the best content possible. Not only do we hire professional writers for our content, but we also promote that content on social media platforms like Facebook and Twitter.

CU Q:What is organic traffic?

Stuart:Organic traffic is harder than paid traffic. With paid traffic you are using a percent of your income to ‘force’ users to your site. Instead Longhorn Leads focuses on building organic traffic. This traffic is based on real people and what they are looking for, giving you real results that are not tied to gimmicks or how many ads you place.

CU Q:Can organic traffic work?

Stuart:That is a great question. Many people feel that organic traffic is not scalable. They think that it reaches a certain limit and you can’t get any higher, but we have found that is not true. If you consistently keep up with what the consumers are looking for then your traffic always stays up.

CU Q:What about SEO?

Stuart:We all know how SEO, or search engine optimization, is supposed to work. However there are so many sites out there that forget that the purpose of search engines is to help the consumer find what they are looking for. Instead of silly ploys and key word packing schemes, Longhorn Leads focuses on quality content that really gives consumers what they need. That is the secret to truly long lived SEO.

CU Q:How do you keep up with consumer’s changing tastes?

Stuart:We pay attention! It is really as simple as that. There are so many ways to see what the consumer is interested in. All it takes is someone taking the time to really watch the trends and the flexibility to change accordingly.

CU Q:How has your company changed since it started?

Stuart:Well, we have grown by leaps and bounds! From adding new employees to expanding our offices and even adding in a completely new way of keeping track of our customers, the company has gotten more streamlined and efficient with every passing month.

CU Q:Any tips for success?

Stuart:Any business can freely customize the way in which they receive customers’ messages at have one thing I always like to tell people who ask me for advice. Listen to the consumers! We get so busy keeping up with industry trends and search engine algorithms that we often forget it is the people we are really working for.

CU Q:How can I learn more about the company?

Stuart:Feel free to visit our site at You can check out our services, lean more about our organic traffic work, and even meet our ever-growing list of employees!

Q&A with Nicholas Wells founder of Wells IP Law firm


Nicholas Wells – Founder of Wells IP Law

Nicholas Wells is a trademark attorney who focuses on entertainment law, technology law and intellectual property law. Wells is the founder of Wells IP Law and is a former consulting attorney, trademarks and brand management at GE.

To learn more about his achievement visit his Profile Nicolas Wells

Please visit for more information.

A new year is coming and many artists and start-up businesses are getting ready to launch new products and services with brands and trademarks attached to them. However, many of these creative people do not understand how to deal with the legal aspect of protecting their work, brands and trademarks.

Have your business trademark questions answered in the following Q&A:

CU Q: Do I need to register my trademark?

Nicholas Wells: You do not need to register your trademark in order to use it legally. However, registering your trademark gives you exclusive rights to use your trademark with the goods or services you included in the registration.

CU Q: What happens when someone uses your registered trademark verses using your non-registered trademarks?

Nicholas Wells: If you have a registered trademark and someone uses it as their own it is called trademark infringement and you have the right to sue and you have a higher chance of winning when trademark is registered. Your trademark is still protected even if it is not registered, but the owner of an unregistered mark will have to prove that the trademark is unique, of his or her own design and creation, and that the infringer is really violating trademark laws.

CU Q: What about similar trademarks?

Nicholas Wells: It is always a good idea to search for similar trademarks before you try to register one of your own. If there is another trademark out there that looks extremely similar to your own then it may be denied when you try to file your application. Even if you are not registering your mark it is a good idea to look through the registered trademarks to make sure your mark does not look too similar.

CU Q: Where can I get my trademark forms?

Nicholas Wells: You can find trademark application forms both online and on paper. Many people use the Trademark Electronic Application System which allows one to pay by credit card.

CU Q: Do I need help to register my trademark ?

Nicholas Wells: It is not required to have legal help when registering a trademark, but many people find that using a trademark attorney for legal advice helps them in the filing and registration process.

CU Q: What are the different types of trademark filing bases?

Nicholas Wells: There are ‘use in commerce’ and ‘intent to use’ filing bases. If one has already used the mark in commerce then it can be filed in the “use in commerce” section. But if the mark has not been used but will be used in the future then it is filed under “intent to use.”

CU Q: What happens after the form is sent?

Nicholas Wells: After the registration form is sent then comes the waiting period. You can check the status of your application by going to the Trademark Status and Document Retrieval system or you can call the assistance center. It can take a couple of months before your form is processed.

CU Q: How long will my trademark registration last?

Nicholas Wells: Your trademark registration is valid, depending on the country you live in, for 10-17 years. You can make the registration last longer by paying more.

CU Q: What is the point?

Nicholas Wells: The point of registering your trademark is to have added protection on your creative designs and brands.

Q&A with Alon Co-Founder and Senior Advisor in BIA’s Advisory Services

Alon Israely – Co-Founder of BIA

Alon is a Co-Founder and Senior Advisor in BIA’s Advisory Services group, consulting with clients on legal compliance, e-discovery and data related issues. Prior to BIA, Alon consulted with law firms and their clients on a variety of technology issues, including expert witness services related to computer forensics, digital evidence management and data security. Prior to that, he was a senior member of several IT teams working on projects for Fortune 500 companies related to global network architecture and data migrations projects for enterprise information systems.

As a pioneer in the field of digital evidence collection and handling, Alon has worked on a wide variety of matters, including several notable financial fraud cases; large-scale multi-party international lawsuits; and corporate matters involving the SEC, FTC, and international regulatory boards. Alon holds a B.A. from UCLA and received his J.D. from New York Law School with an emphasis in Telecommunications Law. He is a member of the New York State Bar as well as several legal and computer forensic associations.

Have your Executive Q & A below:

CU Q: What is the advantage of your technology over the process of just copying the data (a.k.a “drag and drop”) to produce?

Alon: Our technology, and all of its related components, are specifically designed and have been used for almost a decade to defensibly gather and preserve data using strict computer forensics guidelines and methods. All data is secured such that the evidentiary integrity is maintained throughout the process. Moreover, we provide the assurance that you don’t inadvertently alter the metadata or delete relevant files.

CU Q: What ECA tools or methodologies does BIA offer to gain early insight into the data to improve our case strategy decisions & possible reduce the data set?

Alon: We offer a powerful way to quickly determine data sizes, counts and types – and we offer that, via the web, at NO CHARGE. That feature is called the Data Profiler and it performs a quick scan of a user’s computer to determine file size and volume. Using our early data assessment tool, time and money are saved so that a more surgical collection can occur. By further culling the data population with keywords and other filters, less non-relevant documents are sent to attorneys for review, thus greatly reducing downstream legal costs.

CU Q: Can you provide assurance that your data collection process is secure?

Alon: Using the TotalDiscovery solution is one of the most secure manners to fulfill your eDiscovery obligations. Data is always protected using strict security standards and strong encryption (AES 256 bit) whether the data is at rest or in transit. The system is also constantly logging all actions for auditability and digital chain-of-custody.

CU Q: What cloud based platform do you leverage to process & store the data?

Alon: TotalDiscovery has its foundations in mature computer forensics while leveraging advanced utility computing and elastic storage. We use a hybrid cloud deployment model including secure provisioned services from major cloud providers, such as AWS, which offers BIA and its users military grade security.

CU Q: Does your legal hold system include reminders; and, if custodians fail to acknowledge the legal hold – an escalation notice to a manager or the legal department?

Alon: Yes, the TotalDiscovery Legal Hold system provides these features and also provides general reminders, multiple hold notice types as well as real time reporting (including cross matter reporting) and enterprise connectivity (e.g., to AD or SAP). All of this full featured functionality for legal hold management is offered to users as a FREE license in anticipation that most users will upgrade to full licenses (even though there is no obligation or limitation to the free legal hold license).

CU Q: What is the primary value of performing a targeted live collection over making a full image of the drive (say for example, in a civil matter)?

Alon: Performing a targeted data collection using the easy to understand TotalDiscovery workflow (under the supervision of the legal team and/or IT and with the optional involvement of the users – the custodians), the amount of unnecessary (non-relevant) documents and email gathered, is substantially reduced – this directly reduces legal costs because there are fewer documents to review).

CU Q: How will we save money by using TotalDiscovery?

Alon: TotalDiscovery is offered under a license model that is unique to the eDiscovery market and which completely changes the amount spent on specific required parts of the eDiscovery process. By purchasing a license to use TotalDiscovery, eDiscovery costs are reduced substantially, many times by more than 300% per year. The technology and workflow that make-up the TotalDiscovery software are designed to remove the need to count gigabytes collected or processed – and allows users to focus on reducing the data through smart and defensible techniques, early-on in the data gathering and culling stages. Some specific examples of how to achieve cost savings with several included features are: performing targeted live collections, use of the Data Profiler to eliminate irrelevant files types and by using our advanced culling & filtering strategies prior to exporting the data. TotalDiscovery gives you true cost predictability and cost reduction of your eDiscovery spend – starting with the first matter and achieving even greater cost savings for future matters as there are no major incremental fees for the same custodians or the same data.

CU Q: How do you export the data so that attorneys may review the identified and relevant documents? Does the system create load files for our preferred web review platform?

Alon: TotalDiscovery has the ability to export data in many popular export formats, for seamless load into popular litigation support applications (e.g., Concordance, Relativity, Catalyst, etc.).

CU Q: How do you access the TotalDiscovery platform?

Alon: TotalDiscovery is a web-based platform, accessed securely via any popular web-browser. There is NO up-front or ongoing capital expenditure. This obviates the need to purchase software or hardware.
There is no installation, set-up or maintenance. TotalDiscovery offers the most value of any other eDiscovery system on the market today.

CU Q: Our organization has limited resources and is concerned about that we don’t have technical & legal resources to manage the TotalDiscovery platform. What are some support options?

Alon: We offer full end user & technical support to help you set up and manage the system across the board. You can also leverage our Professional Service team to assist in managing legal holds, data collections, document review and expert advice about eDiscovery strategy. Also, many of our corporate clients arrange to have their outside counsel legal & litigation support teams log-in and help manage the eDiscovery activities with TotalDiscovery. There is no charge to provide your outside counsel log-in credentials and the system is designed for that type of collaboration.

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