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Apple Updates iMac Family with Stunning New Retina Displays
Apple has updated the entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports, and new storage options that make the high-performance Fusion Drive even more affordable. Apple also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2. “From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays, and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics, and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”
Posted: October 13, 2015, 6:12 pm
OS X El Capitan Available as Free Update Tomorrow
OS X El Capitan, the latest major release of the world’s most advanced desktop operating system, will be available Wednesday, September 30, as a free update for Mac users. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite. “People love using their Macs, and one of the biggest reasons is the power and ease of use of OS X,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “El Capitan refines the Mac experience and improves performance in a lot of little ways that make a very big difference. Feedback from our OS X beta program has been incredibly positive and we think customers are going to love their Macs even more with El Capitan.”
Posted: September 29, 2015, 9:03 pm
Apple Announces Record iPhone 6s and iPhone 6s Plus Sales
Apple has announced it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain, and Taiwan. The new iPhones will be available in over 130 countries by the end of the year. “Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”
Posted: September 28, 2015, 9:37 pm
Apple Introduces iPhone 6s and iPhone 6s Plus
Apple has announced iPhone 6s and iPhone 6s Plus, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which enables intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in metallic finishes that now include rose gold. The new iPhones also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. “The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE, and Wi-Fi. Customers are going to love them.”
Posted: September 9, 2015, 9:34 pm
Apple Brings Innovation Back to Television with All-New Apple TV
Apple has announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. And with the new Siri Remote, you can search with your voice for TV shows and movies across multiple content providers simultaneously. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store. “There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”
Posted: September 9, 2015, 9:33 pm
Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display
Apple has introduced the all-new iPad Pro, featuring a 12.9-inch Retina display with 5.6 million pixels and the new 64-bit A9X chip. The new larger iPad Pro is thin and light and provides all-day battery life. Apple also introduced Apple Pencil for iPad Pro and the new Smart Keyboard, available for purchase separately. “iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Apple’s Philip Schiller. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”
Posted: September 9, 2015, 9:32 pm
Apple Introduces watchOS 2 with Native Apps and New Apple Watch Sport Models
Apple has introduced new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. watchOS 2 — which arrives as a free update on September 16 — makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines, and more with Time Travel. Apple Watch collections are expanding with new case colors and fresh new bands. With new standalone Sport Bands that range from rich vibrant colors to more neutral tones, Apple Watch is now more customizable than ever.
Posted: September 9, 2015, 9:15 pm
Apple and Hermès Unveil the Apple Watch Hermès Collection
Apple and Hermès have introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour, and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography, and craftsmanship of Hermès, creating a unique expression of Apple Watch. “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”
Posted: September 9, 2015, 9:14 pm
iOS 9 Available as a Free Update for iPhone, iPad, and iPod touch Users September 16
Apple announced that iOS 9 will be available on September 16 as a free update for iPhone, iPad, and iPod touch users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri features, all while protecting users’ privacy. The way you interact with iPad gets even better with iOS 9, thanks to new multitasking features that let users view and interact with two apps at once, side by side. “iOS 9 is packed with intelligence that makes every experience with iPhone and iPad even more powerful — Siri can do more than ever and new proactive assistance helps you get more done before you ask, all while protecting users’ privacy,” said Craig Federighi, Apple’s senior vice president of Software Engineering.
Posted: September 9, 2015, 9:13 pm
Apple Reports Record Third Quarter Results
Apple has announced financial results for its fiscal 2015 third quarter ended June 27. The company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue. The growth was fueled by record third-quarter sales of iPhone and Mac, all-time record revenue from services, and the successful launch of Apple Watch. “We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan, and watchOS 2 to customers in the fall.”
Posted: July 21, 2015, 9:29 pm
Apple Introduces Best iPod touch Yet
Apple has introduced the best iPod touch yet and unveiled a new lineup of colors for all iPod models, including space gray, silver, gold, pink, and blue. The iPod touch features a new 8-megapixel iSight camera, an improved FaceTime HD camera, the Apple-designed A8 chip, and even better fitness tracking with the M8 motion coprocessor. “iPod touch gives customers around the world access to Apple Music, the App Store, and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod, and iOS Product Marketing. “With big advancements like the A8 chip and the 8-megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows, and movies.”
Posted: July 15, 2015, 10:12 pm
Introducing Apple Music — All The Ways You Love Music. All in One Place.
Apple today unveiled Apple Music, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a streaming music service, a worldwide live radio station broadcasting 24 hours a day, and a new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music with the expertise of world-class experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV, and Android phones. Apple Music will be available starting June 30 in over 100 countries. “We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio, and an exciting way for fans to connect with artists.”
Posted: June 8, 2015, 8:55 pm
Apple Previews iOS 9
Apple today unveiled iOS 9, giving a preview of new iPhone, iPad, and iPod touch software that will be available this fall. In this upcoming release, iOS devices become more intelligent and proactive with powerful search and improved Siri features — all without compromising users’ privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side, or with the new Picture-in-Picture feature, to keep watching a video while browsing the web, composing email, or using any other app. “iOS 9 is packed with more intelligence throughout, and delivers big updates to the apps customers use most — Maps supports public transit, a redesigned Notes app provides great new ways to capture ideas, and a beautiful News app delivers content that’s personalized to your interests,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With our new iPad features, users can take advantage of the power of iPad, working in two apps at the same time with Split View, Slide Over, or Picture-in-Picture.”
Posted: June 8, 2015, 8:52 pm
Apple Announces News App for iPhone and iPad
Apple today unveiled an all-new News app delivering the best news reading experience on any mobile device. Available with iOS 9 this fall for iPhone and iPad, News combines the visually rich layout of a magazine with the immediacy and customization of digital media. News follows over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later. News is powered by the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts. “News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN, and Bloomberg.”
Posted: June 8, 2015, 8:51 pm
Apple Announces OS X El Capitan
Apple today announced OS X El Capitan, a new version of OS X that refines the Mac experience and improves system performance. Building on last year’s release of OS X Yosemite, El Capitan introduces enhancements to window management, built-in apps, and Spotlight search, and makes everyday activities faster and more responsive. Metal, Apple’s breakthrough graphics technology, is integrated into El Capitan, delivering systemwide performance gains and enabling games and pro apps to tap into the full power of Mac graphics processors. “OS X delivers unparalleled integration between Mac hardware, iOS devices, apps, and online services, and has helped Mac sales outpace the PC industry every year for the last decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Customers loved last year’s landmark OS X Yosemite release and made it the fastest-adopted PC operating system ever. With El Capitan, we’re further refining the Mac experience with enhancements to window management, Spotlight, and built-in apps, and improving performance so everyday activities — from launching apps to accessing email — are faster and more responsive.”
Posted: June 8, 2015, 8:50 pm
Apple Previews New Apple Watch Software
Apple today previewed watchOS 2, the first major software update for Apple Watch, giving developers the tools to build faster and more powerful apps running natively on Apple Watch. Starting today, developers can take advantage of innovative hardware features of Apple Watch including the Digital Crown, Taptic Engine, and heart rate sensor, along with software APIs to build new app experiences. Available to Apple Watch users this fall, watchOS 2 also includes new watch faces, third-party app information as watch face complications, and new communication capabilities in Mail, Friends, and Digital Touch. “We are thrilled with the feedback we’re getting from Apple Watch customers, and after just a few weeks of availability we’re excited for developers to start building native apps for watchOS 2,” said Kevin Lynch, Apple’s vice president of Technology. “We think Apple Watch users will love being able to see information from their favorite apps right on the watch face, and enjoy the many new experiences developers will dream up now that they have access to even more innovative features of Apple Watch.”
Posted: June 8, 2015, 8:49 pm
Apple Pay Giving Shoppers Even More Ways to Pay
Apple today announced Apple Pay is adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will also give shoppers more ways to pay in the U.S., expanding merchant acceptance to over one million locations next month and bringing support for Discover this fall. With this addition, Apple Pay will accept credit and debit cards across all major card networks, issued by the most popular banks, representing 98 percent of all credit card purchase volume in the U.S. “Apple Pay has kicked off a new era of payments and our users love the incredibly easy, secure, and private way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay.”
Posted: June 8, 2015, 8:48 pm
Apple Pay Coming to the UK
Apple today announced that starting next month, Apple Pay will be available to customers in the UK, bringing them the easy, secure and private way to pay. At launch, over 250,000 locations will accept Apple Pay, with support from eight of the UK’s most established banks, across all of the major credit and debit card networks. “We’re thrilled to bring Apple Pay to the UK with support at launch from the most popular banks, an incredible roster of merchants, and many of our users’ favorite apps.” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
Posted: June 8, 2015, 8:46 pm
Apple Introduces 15-inch MacBook Pro with Force Touch Trackpad and New $1999 iMac with Retina 5K Display
Apple today updated the 15-inch MacBook Pro with Retina display with the new Force Touch trackpad, faster flash storage, longer battery life, and faster discrete graphics. Apple also introduced a new $1,999 configuration of the 27-inch iMac with Retina 5K display featuring a 14.7 million pixel display, quad-core processors, and AMD graphics, and lowered the price of the top-end iMac to $2,299. “The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage, and longer battery life to the 15-inch MacBook Pro with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”
Posted: May 19, 2015, 6:41 pm
Apple Announces New Environmental Initiatives in China
Apple today announced an expansion of its renewable energy and environmental protection initiatives in China, including a new multiyear project with World Wildlife Fund to significantly increase responsibly managed forests across China. The new program aims to protect as much as 1 million acres of responsibly managed working forests that provide fiber for pulp, paper, and wood products. “Forests, like energy, can be renewable resources,” said Lisa Jackson, Apple’s vice president of Environmental Initiatives. “We believe we can run on naturally renewable resources and ensure that we protect — and create — as much sustainable working forest as needed to produce the virgin paper in our product packaging.” Apple also announced its intent to expand its industry-leading renewable energy projects to manufacturing facilities in China.
Posted: May 11, 2015, 6:37 pm

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