Protecting your online business is about much more than stopping viruses and data theft. Business owners must continue looking for ways to edge out the competition while making their website as visible as possible. Creating a successful online business requires great content, an eye-catching layout, comprehensive insurance, and multiple layers of security for the best online protection. To make sure you are on the right track, here are some tips to help with some basic web protection.
Create a Security Plan
Before placing any sensitive data online, you should first have a comprehensive security plan in place. This plan should include information such as, how passwords will be created and which parties will have access to specific data. Every time a new employee is hired, they must then go through the plan so they are trained properly and on the same page as everyone else. If you do not have an in-house IT department, then you should explore your options for hiring an IT company that can help you with the initial security framework.
Invest in Good Insurance
One of the biggest mistakes a business owner can make is neglecting their insurance. While your online risks are different than the risks a local brick-and-mortar shop faces, you will still need comprehensive coverage. At the very least, every company must have basic liability insurance. Not only is this type of coverage a legal requirement in most states, but it is also your first line of defense against issues such as injured employees and lawsuits directed at your company.
Start Your SEO Campaign Immediately
The internet does give you a platform to reach billions of people from around the world, but you are also going to be competing with gigantic international corporations. Since most small businesses cannot compete with larger companies for paid ad space, they need to start working on organic search engine optimization. This is an ongoing process that requires tactics such as on-site optimization, content production, guest blogging, and the use of social media. Check out a white-label SEO reseller program for a product that can get your marketing campaign started out right.
Address Every Complaints
Every business is going to make mistakes, and addressing those issues as quickly and professionally as possible is absolutely vital. Your business might have just one or two touchpoints with a new customer, and a mistake that is not rectified could come back to haunt you. This is especially important if the complaint involves customer data or the security of the website. Hiring an IT company to carry out a comprehensive security audit is another great way to fix any issues your customers could have in the future.
Purge Non-Essential Data
The majority of digital attacks are carried out in order to steal data. Even smaller companies with a few hundred customers could have access to thousands of financial accounts and other important information. This makes small businesses a goldmine for criminals who want to exploit this. Every business owner and their team should make a habit of purging any unneeded data as often as possible. Companies that have less information will never be as appealing to cybercriminals.
Don’t Neglect Personal Devices
Even personal devices can be a huge security risk for your company. Many employees are nonchalant about the security of their smartphones, tablets, and laptops, and that means your company’s data could be at risk. When an employee is being trained, they should learn how to protect their own devices no matter what network they are on. Your company should also have clear rules covering the use of any devices that have access to sensitive material. This includes password protecting all files and installing software to remotely track and shut down the devices if they are lost or stolen.
Small businesses have enough challenges to face without a major security threat. These few tips should help you avoid lost and stolen data as your company continues to thrive.
“Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information on getting good online content find a white-label SEO reseller program or contact Brooke via Twitter @BrookeChaplan.”