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Niche Tourism Beginning and digital marketing : Beginning of the future? The evolution of tourism industry has been frantic, and to a large scale been dictated by the fluctuations in the socio-economic and political landscape of our planet. Mass-consumerism and mass-tourism has been slowly giving way to the personalized and custom service offerings. Digital marketing tools and methodologies provide a perfect foil for this emerging and lucrative segment. A sustained online marketing campaign is capable of creating unprecedented visibility for these travel treasure troves.
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IBM White Papers are published by the Technical Support organizations to provide guidance and detailed technical information on the installation, use and management of IBM products.
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