Step 1. Determine your intention – Is it Money? Is it market awareness and buzz? Is it proof of concept for distributors and future partners? Be very clear and let that determine your monetary goal.
Step 2. Pick a Platform – Research the platforms that are out there. Kickstarter is an all or nothing platform (that means you don’t get any money if you don’t reach your goal), Indiegogo has Flex-Funding, (meaning, you get everything you raise), so does, GoFundMe. Rockethub is partnering with Cable Television networks. Nobody says you need to use a third party platform, you can post on your website and have everyone go there. The most important part is that you have a deadline and a specific goal.
Step 3. Build your team – Crowdfunding is not a solo sport – it is a team effort. Who believes in you 110%?
Step 4. Filming your pitch video – Make sure you include your big why. This is essential, it is fashionable to wear your heart on your sleeve in this case.
Step 5. Decide what rewards you are giving – Try to keep it to no more than 8 options and make them creative and personal. Think of something you would appreciate receiving.
Step 6. Set up your page – This includes adding your video, artwork, project description and rewards to the specific page on the platform of your choice or your website.
Step 7. Organize your contacts – How are you going to reach out to your friends, family, fans, supporters?
Step 8. Create a Marketing Plan – Research top blogs that you could write a guest blog for or have interview you about your project, plan your social media marketing, set a live streaming calendar. Are you using Instagram, Pinterest, Twitter, Faceboook or Blab? All of the above. Try to focus on the ones that you enjoy. This is a finite amount of time, only 30 days – think of it as a marathon that you must prepare for. For instance I am doing a 24 hour Dance-athon Celebration Ice Cream Party on Blab to end the campaign and you are invited. Bring your own ice cream.
Step 9. Make it easy for others to help you – I used a web application called, Thunderclap to have you and others share the link on Day 1, set up a custom domain name: http://www.santamonacomovie.com that now goes directly to my page but afterward will re-direct to my website. So when you get press coverage you give them the custom link and when your campaign finishes you don’t need to ask them to change it out.
Step 10. Share your goal and Launch – It is all about communication and creating momentum. This adventure will get your closer to your goal no matter what happens. Clarity, connections, awareness and opportunities will happen as long as you do the work and make it fun.
About the author:
Alexia is an artist, actress and filmmaker. She was featured in HBO’s Bored to Death, VH1 “If you like…” commercial and Vetiver “Everyday” music video. She edited the feature documentary, Vampira: The Movie, associate produced, The Wild World of Ted V. Mikels, produced and starred in mockumentary, 7 Deadly Sins: Inside the Ecomm Cult. Her first feature documentary is Adventures in Plymptoons! about Oscar nominated animator, Bill Plympton. She is currently working documentary, Ginger Girls: The Secret Lives of Redheads and narrative, Little Fishes.
To contact Alexia Anastasio go to: http://www.alexiaanastasio.com