SAN FRANCISCO July 6, 2011
John M. Deignan
Diebold is using MarketTools CustomerSat to survey its customers to gauge satisfaction with Diebold's maintenance services. The company also uses MarketTools CustomerSat for its annual global relationship survey program, giving the company deeper insights into what drives long-term customer loyalty. Diebold also uses MarketTools CustomerSat Adaptive Role-based Reporting to deliver customized dashboards that provide detailed customer feedback relevant to employees across the organization. This equips Diebold employees with the market- and role-specific information they need to improve the customer experience.
Diebold collaborated with MarketTools EFM consultants to create a loyalty model that specifically addresses its customers' unique buying cycles. "We needed a flexible solution that allows our program to evolve," said Deignan. "The MarketTools CustomerSat technology platform supports our custom model, allowing us to create visual graphics for virtually any variable we choose to analyze."
About Diebold, Incorporated
Canton, Ohio USA www.diebold.com
About MarketTools® CustomerSat™ Software and Services
MarketTools CustomerSat is a Web-based enterprise feedback management (EFM) solution used by the world's leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools