Tampa, FL, July 24, 2018 –(PR.com)– Open Lantern is excited to announce the release of Voyager for customers. The new feature, Voyager allows any organization to document, track and improve the customer experience across the stages of their customer’s journey with the brand. Moving away from sticky notes on the wall or rigid PDF documents, Voyager creates a digital version of a real-time, editable Customer Journey Map that drives conversations and decisions in how to improve customer experience and re-use technology capabilities.
Coupled with Canvas and Integrator features, Open Lantern allows customers to understand how technology is driving or hindering the strategy of the company. Open Lantern also provides real-time reporting for employees and their leadership teams to understand effectiveness of digital spend. In a time when companies are struggling to ensure that limited dollars are spent effectively, Open Lantern provides employees with the tools and process necessary to create real cost savings and efficiencies.
The brainchild of the former Head of Marketing Technology & Innovation at Aetna, Joseph Kurian, Open Lantern is a SaaS, enterprise Digital Technology Platform that is cloud based and helps companies evaluate the alignment of technology and strategy. Tracking internal Marketing Technology, ownership, costs and integrations, Open Lantern provides a holistic enterprise-wide view of the technology ecosystem. Built to be intuitive, easy-to-use and with features targeted for real day to day work challenges, Open Lantern aims to make business decisions on technology easier, faster and more efficient.
“We continue to see and hear from customers and prospects the desire to understand whether the money they are spending on technology is effective. We also know and understand the deep desire companies have to understand the journey customers take with their brand and believe that Voyager is a key part in being able to understand the journey,” said Joseph Kurian, CEO. He continued, “The ability to understand how technology can drive C-Suite goals is a large part of how we see our platform being successful for organizations.”
Any questions or inquiries can be sent to [email protected] 249Labs is a technology startup based in Tampa, FL, with a focus on the challenges of digital technology in large, complex organizations.
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