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2LoveToday Online Dating: The Brainchild of Professional Matchmaker Janis Spindel

New York, NY (PRWEB) March 27, 2012

2Love Today Online Dating Inc. just launched its new beta test site using both a free and paid business model and is working to integrate gamification like incentives such as achievements into its online dating platform.

“We got smart about building this concept into 2Love Today online dating and thereby leveraging our virtual connections. We built incentives into our platform that helps members get recognized and rewarded for being active with free premium upgrades,” a spokesman for 2Love Today claims.

2 Love Today is contrived out of a strong desire to share her matchmaking expertise and experience and well, frankly, to “match make” the masses, the 2LoveToday Online Dating Community was born.

The free model for 2LoveToday builds critical mass using rich, robust searching and matching features not found with any other free online dating site in the World and does not require a credit card. The paid business model allows for members to upgrade using both a free and paid community badge reward system with apps. Paid badges range from $25 to $99 and apps ranging from $2 to $150.

Features for 2Lovetoday range from contacting members with secure email and secure chat, who can view your profile, automatic population of matches upon sign in, a 15-second video profile to confirm a member looks like their profile photo, to chatting and personally interacting with Americas top matchmaker Janis Spindel and her NYC Dating Diva on a members only community Live Love Forum.

Members of 2LoveToday are encouraged to standout by acquiring these free and paid badges where they are additionally rewarded with complementary services such as Profile Writing, Video Profile Analysis and more.

Finally, the ultimate goal of the paid membership business model is to acquire all 12 badges (8 free and 4 paid) to earn the coveted award of becoming a member of the Janis Spindel’s Private Registry where we “roll out the red carpet”, searching and matching features combined with background checks and screening procedures. Members who have achieved this level get the Private Registry Certificate proudly displayed in their profile for others to see.

This free and combination paid business model is designed to build critical mass, engage members, drive traffic and appeal to affiliates by placing unique codes in 2Love Today banners they place on their branded web sites, blogs, newsletters etc.

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