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4 Walls Makes Investment in Waffl, Creator of Social Media Posting Software

4 Walls had previously integrated Postling into Respage, its social media marketing service for multifamily property managers and owners. The investment was made to further solidify the relationship between 4 Walls and Waffl.

4 Walls needed a tool that would streamline the posting process as well as allow comment management and moderation across numerous social media accounts. Although there were already free tools available for social media management, CEO Ellen Thompson thought Postling was the superior choice.

“Postling is the only product at its price point that allows users to not only post content, but to aggregate and monitor comments and mentions from multiple social media platforms,” says Thompson. “It would be impossible for us to do our job if we had to keep logging in and out of each and every social media platform for our numerous clients. Postling allows us to post and track social media activity for all of our clients in one place.”

Thompson also chose Postling for its clean, accessible interface that requires little to no training. “The hassle-free nature of Postling gives us the flexibility to monitor everything ourselves as well as provide log-ins for clients who want to post or monitor activity themselves,” she commented.

Founded by David Lifson, a former software engineer turned product manager who worked on Amazon’s “Because you bought this book, Amazon recommends . . .” technology; and Chris Maguire and Haim Schoppik, the founders of the successful website; Postling is in the capable hands of an experienced trio. “It’s the right team with the right product. Our investment will enhance 4 Walls’ ability to provide our social media marketing clients with excellent service at a great price.”

About Postling

Postling helps businesses get the most out of social media with the least amount of effort. For further information, visit

About 4 Walls

4 Walls helps apartment owners and managers use the Internet to attract and retain residents. Founded in 2002, 4 Walls was named by Philadelphia Business Journal as one of the top 100 fastest growing companies 3 out of the past 4 years. Its services include apartment advertising (, website design, development and marketing ( and resident portals and social media management (

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