LOS ANGELES July 18, 2011 OurTime.com June 2011 more
To look deeper into factors driving this group’s brighter outlook, in a separate study, OurTime.com surveyed a segment of the one million singles that comprise its membership and found that 93 percent agree that having a romantic relationship is an important component of their overall happiness.
Today, there is someone turning 50 every seven seconds. In fact, the 50-plus demographic is the fastest growing demographic in the country. The 78 million Baby Boomers now represent 28 percent of the U.S. population. According to 2010 U.S. Census data, almost 30 percent of Boomers are single.
This large group of singles is actively seeking companionship online. Over the last year, the number of dating-site users 50 years of age or older has grown twice as rapidly as any other age group, according to comScore. The OurTime.com community has experienced astonishing membership growth of more than 400% in just two years.
"As these surveys illustrate, most people in this stage of life are no longer so stressed about getting ahead in their careers, and their kids are already out of the house," said Dr. Saltz. "This allows them to focus on companionship and sharing this fulfilling time with someone they love."
The survey of those 50 and older also found that, compared to when they were younger, these adults have changed their views in the following ways:
- 85 percent agree that companionship is more important now.
- 79 percent are more confident in what they want out of life.
- 87 percent are more confident in their intelligence.
- 82 percent are more confident when meeting new people.
- 91 percent are more confident as a judge of character.
- 52 percent are less focused on "getting ahead" in their career; another 29 percent said the career question was not applicable to them.
OurTime.com members also weighed in as follows:
- 89 percent are at a point in their lives where they feel fulfilled and are looking for someone to share their lives with.
- 95 percent are more focused on compatibility, and finding someone who makes them happy, than they were when they were younger.
- 89 percent say they have a better idea of the type of person who will make them happy.
- 80 percent have children over the age of 25; 81 percent do not have children who live at home.
the United States June 23-27, 2011 Rachel Mock [email protected]
About People Media