Lack of enforcement robs this privacy seal of worth. 3/07 Web Dev Weekly hed: A Lack of TRUSTe. By Garth Gillespie
I am left questioning the point of going through the renewal process when the whole thing seems rather pointless. If sites are able to change their privacy policies in any way they see fit and not suffer any kind of penalty or retribution, then TRUSTe is the Internet’s League of Nations–a noble cause with no bite.
Information is the Internet. Your personal information is your own. Third-party authentication authorities need to be much more independent from the commercial side of the Internet. Am I the only person who sees a huge conflict of interest in Verisign owning Network Solutions? Verisign, a company that attests to the safety of your PI when in transit, is in bed with the same bungling domain name registrar that has consistently sold every conceivable scrap of PI to every spamming organization on the planet.
The goal of certification is a noble one, and one that should be guarded with vigilance, not commerce. Real penalties, from certification revocation to fines, should be put in place to hinder any further faltering Web sites from re-classifying your PI as a saleable asset.
Garth Gillespie is architect and chief technologist for ComputerUser.com.