SEASIDE, Calif. May 22, 2012 $5 billion AccuStream Research
Mobile Advertising Networks and Platforms 2012 – 2014: Inventory, Media Spend and Revenue Share Europe Asia Africa Latin America
This research report builds the market methodically, analyzing inventory by network and platform across all related geographies. Media spend is reckoned after agency fees.
Net revenues accruing to networks are tallied post publisher payout. Extensive data drives media spend forecasts by region, format type and network or platform.
The report has three integrated sections: Inventory and media spend analytics, mobile ad network and platform revenue share with business operations analysis, plus contextually relevant Q & A’s with the sector’s leading participants.
Filled impressions are projected to reach 4.6 trillion units in 2012 (excluding inventory sold directly), an increase of 118% over 2011. Billed impressions are estimated at 1.8 trillion units, a 100% expansion over 2011.
$2.83 China India
Revenue share and media spend forecasts are carried out through 2014. Mobile ad networks, on average, capture about 30% – 32% of total media spend.
SOURCE AccuStream Research