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AccuWeather and Amobee Partner to Revolutionize Mobile Advertising on a Global Scale

SINGAPORE REDWOOD CITY, Calif. April 25, 2012 Amobee AccuWeather

AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. Attributes range from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts. With AccuWeather’s unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.  

"Weather is one of the most popular downloaded and searched topics across all mobile devices in the world," said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media, from AccuWeather. "Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale."  

Trevor Healy

AccuWeather Joel N. Myers

[a•mo•bee] Redwood City, California Europe Asia Australia Latin America the United States Barcelona


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