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Acquity Group Wins Webby Award for Best Insurance Website

CHICAGO May 21, 2012 Acquity Group

David-Michel Davies

The application of Acquity Group’s innovative approach to digital design, known as Brand eCommerce™, was largely the reason Acquity Group won the best insurance website award. This new concept is a unique blend of technology and marketing that allows brands to sharpen their cross-channel presence and provide a more consistent user-experience regardless of device or location.

The approach spoke directly to the client’s need to create an online environment that resonated with teens by leveraging social media and interactive games with tangible rewards like music downloads and gift cards. The new site also facilitates proactive discussions between teens and parents about driver safety and the dangers of texting and driving.  

Jay Dettling

New York Times

  • Arianna Huffington
  • Tony Bates
  • Adrian Grenier
  • Kevin Systrom
  • Martin Cooper
  • Mikael Hed

Entries are evaluated based on six criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 16th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising & Media, Online Film & Video, and Mobile & App categories.

Monday, May 21 New York City www.webbyawards.com

About Acquity Group

North America Asia

About The Webby Awards

New York Times

For further information, please contact:

Emily Johnson

[email protected]

SOURCE Acquity Group LLC

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