CHICAGO May 21, 2012 Acquity Group
The application of Acquity Group’s innovative approach to digital design, known as Brand eCommerce™, was largely the reason Acquity Group won the best insurance website award. This new concept is a unique blend of technology and marketing that allows brands to sharpen their cross-channel presence and provide a more consistent user-experience regardless of device or location.
The approach spoke directly to the client’s need to create an online environment that resonated with teens by leveraging social media and interactive games with tangible rewards like music downloads and gift cards. The new site also facilitates proactive discussions between teens and parents about driver safety and the dangers of texting and driving.
New York Times
- Arianna Huffington
- Tony Bates
- Adrian Grenier
- Kevin Systrom
- Martin Cooper
- Mikael Hed
Entries are evaluated based on six criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience. Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 16th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising & Media, Online Film & Video, and Mobile & App categories.
Monday, May 21 New York City www.webbyawards.com
About Acquity Group
North America Asia
About The Webby Awards
New York Times
For further information, please contact:
SOURCE Acquity Group LLC