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Ad-ology Forecast: U.S. Small Business Plans for Online Video, Mobile Marketing Up Sharply for 2011

WESTERVILLE, Ohio Jan. 18, 2011

2011 Small Business Marketing Forecast

C. Lee Smith

Interest in using Facebook, Twitter and other social networks for business also is up considerably. While generating leads continues to be the top perceived benefit of social media, more businesses recognize the value of social media for improving the customer experience.

Other key findings:

  • Nearly half of SMB owners plan increased ad spending for 2011; just 29 percent said that for 2010.
  • Twenty two percent say trying to understand online advertising frustrates them.
  • Fifty percent say they plan to devote more resources to trade shows in 2011.
  • Traditional media types such as direct mail (24.9%) and newspapers (19.2%) also should see increased resources in 2011.

November 2010 Ad-ology Research Ad-ology.com.

ABOUT AD-OLOGY RESEARCH

the United States Westerville, Ohio

METHODOLOGY

November 2010

EDITOR’S NOTE: The Ad-ology trade name should be hyphenated in all printed references.

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SOURCE Ad-ology Research

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