WESTERVILLE, Ohio Jan. 18, 2011
C. Lee Smith
Interest in using Facebook, Twitter and other social networks for business also is up considerably. While generating leads continues to be the top perceived benefit of social media, more businesses recognize the value of social media for improving the customer experience.
Other key findings:
- Nearly half of SMB owners plan increased ad spending for 2011; just 29 percent said that for 2010.
- Twenty two percent say trying to understand online advertising frustrates them.
- Fifty percent say they plan to devote more resources to trade shows in 2011.
- Traditional media types such as direct mail (24.9%) and newspapers (19.2%) also should see increased resources in 2011.
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SOURCE Ad-ology Research