SAN MATEO, Calif. May 23, 2012
As TV and video advertising continue on a path of rapid convergence, media buyers and sellers are forced to manually cobble together a multitude of different technologies needed to combine the rich storytelling of TV with the accountability of online video. Today, there are over one hundred ad tech providers in the video advertising ecosystem, and until now, no streamlined way for buyers and sellers to easily access and manage all of them. The Adap.tv App Center allows third party developers to embed capabilities such as data, rich media, measurement and verification into the Adap.tv console, giving users the ability to explore and implement new apps from a single interface, thus consolidating the workflow into a few simple clicks.
"Given the complexities of the video ad landscape, the promise of TV and video advertising cannot be fulfilled by one, single company," said Teg Grenager, co-founder and vice president of Adap.tv. "What buyers and sellers need is a platform that aggregates all the best brand technologies and provides automated tools to manage them."
May 31, 2012
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