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Adenyo Launches ‘Insights’ to Automate Predictive Analytics and Dramatically Improve Marketing Profiling & Targeting Ability

TORONTO Jan. 18, 2011

As an easy to use online Software-as-a-Service tool, Adenyo Insights automates predictive modeling enabling marketers and analysts to better understand untapped market opportunities through in-depth analysis of customer, consumer and community data. Adenyo Insights delivers an end to end process that can be delivered in minutes, rather than days, accelerating intelligent, accurate campaign targeting on the fly.

Chris Matys

Adenyo Insights also enables marketers to synthesize their data with Adenyo’s own best-in-class community attributes and consumer segmentations database. With thousands of community attributes and segments that boast over 20 groups and 150 types, Adenyo provides a significantly more granular level of classification than other analytic systems, thus enabling a more complete and effective way to accurately target potential prospects, increase customer base visibility and streamline the entire analytics process. Adenyo Insights provides marketers a 360 degree view of communities, consumers and customers with immediate on the fly profiling. Adenyo customers can now model data and predict response rates to immediately understand projected ROI for their marketing campaigns.

Tyler Nelson December 2010

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