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Adfonic Global AdMetrics Report reveals strongest performance across mobile games channel

NEW YORK May 24, 2012

Key among the findings of the report, which highlights Adfonic’s diverse reach across all regions, platforms, device types and vertical channels, is the strength of the mobile games channel. In line with wider industry trends which demonstrate the popularity of gaming apps, games inventory represents almost a third of the total advertising inventory across Adfonic’s global network and consistently delivers the highest CTRs (click through rates) and eCPMs (effective cost per thousand impressions) across all mobile platforms.

The large volume of data on which the Global AdMetrics report is based enables Adfonic to extract meaningful insights into the drivers of global business performance on mobile platforms.  By analyzing data at a global scale, and breaking this down by region, platform, channel and device, the Global AdMetrics Report helps Adfonic’s advertisers and publishers to plan and deploy their mobile strategies more effectively. The data is also being used to drive increased levels of performance, as Adfonic’s algorithms optimally match advertisers and publishers and maximize the value created for both.

Paul Childs

He continued: "The reach and performance of the games channel in particular, represents a significant opportunity for app developers to generate revenue from mobile advertising.  The higher CTRs that we are seeing within this channel are indicative of the greater propensity of consumers to click on mobile ads whilst interacting with apps and sites in their leisure time."

Further highlights within the report include a focus on Android tablet versus smartphone performance in the US, which reveals a 36% higher CTR on tablet devices. In particular the Android-powered Kindle Fire is taking off with a significant 13% share of advertising inventory and the highest CTR of all formats.

About the Adfonic Global AdMetrics Report

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About Adfonic:

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Media Contacts:

Kwittken + Co.


Jacob Green  

[email protected]


+44 (0) 7966 267978

Sian Fishwick  

[email protected]

SOURCE Adfonic

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