AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced its Application Programming Interface (API), which enables Web developers to use AdGoorooâ€™s competitive intelligence data in building their own applications. CHICAGO, October 27, 2009 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced its Application Programming Interface (API), which enables Web developers to use AdGooroo’s competitive intelligence data in building their own applications.
Using the AdGooroo API, developers can create applications that might include integrating coverage and ranking data with a campaign management dashboard, creating a rules-based bidding engine within Excel, or tracking natural search rankings in an iPhone application or Google desktop widget, for example.
“This API lets developers access AdGooroo’s proprietary data to build virtually any application that meets their needs,” said AdGooroo Founder and CEO, Rich Stokes. “Users can now create and manage campaigns more efficiently, generate more relevant and specialized reports, and develop additional tools and applications to better serve their clients’ needs.”
Current SEM Insight clients have been granted first access to the API, and AdGooroo is now offering the API to new customers as well. The initial release of the API will be available free of charge. Subsequent releases will be offered with a points-based system, which can be spent to retrieve data from the AdGooroo systems.
The AdGooroo API is based on REST architecture and supports many data transfer formats such as JSON, XML and CSV. Web developers utilizing the AdGooroo API can use their chosen programming language, including .NET, Perl, PHP or other common programming language.
To learn more about or access the AdGooroo API, visit api.adgooroo.com.
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.