“AdGooroo’s Trademark Insight has helped clients identify advertisers using their terms or trademarks in ad copy for years,” said AdGooroo Founder and CEO, Rich Stokes. “As we round the corner into 2010 and marketers resolve to more aggressively protect their brands, the hijacking report helps them reign in illegal use of domain names in search ad copy and display URLs. Advertisers can now automatically identify and stop the black hat affiliates and competitors who deceive consumers by passing themselves off as legitimate merchants.”
With the Hijacking Report, marketers streamline a process, previously too daunting to attempt manually, filtering out all ads that contain their domain name for further analysis. Marketer-controlled parameters then filter out any ads deemed safe by the marketer, leaving only the illegitimate affiliates and advertisers trying to pass themselves off as the official site and making it easy for rightful advertisers to take action.
Along with the new report, subscribers will continue to have access to all the benefits of Trademark Insight. This includes monitoring trademarks on six search engines in 30 countries and tracking all competitors bidding on trademarked terms to prevent competitive bidding and unauthorized usage of trademarked terms.
To learn more about AdGooroo, Trademark Insight or the Hijacking Report, visit www.adgooroo.com.
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.