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Admeld Debuts Industry’s First Market Sizing of Real-Time Bidding (RTB) at Partner Forum

NEW YORK Feb. 10, 2011 Michael Greene Connell $353 million the United States $823 million

Michael Barrett Germany

In addition to the Forrester report, topics for the day’s forum include strategies for audience and data monetization, building the sales organization of the future, the emergence of mobile RTB, the evolving roles of demand-side platforms (DSPs) and ad agency trading desks, and more. The forum also features a broad range of publishing and advertising executives, including:

  • Stephanie Bauer Marshall
  • Adam Cahill
  • Matthew Greitzer
  • Nick Johnson
  • Mike Kelly
  • Peter Longo
  • Bethany Mach
  • Jules Polonetsky
  • Zack Rogers
  • Jeremy Steinberg
  • John Trimble
  • Nate Woodman
  • Craig Ziegler

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