HOUSTON Jan. 18, 2011 Houston
The survey of 205 professionals within international, national and independent oil- and gas-related companies found that nearly three-fourths (74 percent) are using social media for business collaboration — a significant increase over last year’s survey responses (62 percent).Public instant-messaging tools are used the most for business collaboration (38 percent, an 11 percent increase over last year), followed by internal company social networks (33 percent, a 17 percent increase over last year).
Overall, professionals are working together more than ever, with 34 percent reporting that they are collaborating more this year than in the previous year. This trend is anticipated to grow in coming years, primarily because of the aging oil and gas industry workforce that must prepare its younger generation to take on leadership roles. Almost a third of respondents (31 percent) said that improved technology-driven access to information could lessen the business impact resulting from the scarcity of skills and talent stemming from the aging workforce.
In addition, the global nature of the oil and gas industry is driving the demand for the ability to collaborate from anywhere, at any time, using any device for real-time information and knowledge sharing. However, this ability is often hindered by what survey respondents identified as the biggest barriers for collaboration: broken workflows that prevent information flow (47 percent) and no unified solution for knowledge sharing (45 percent).
To address these collaboration barriers, respondents identified that the following technology enhancements are needed to further a company’s success: improved timing to streamline decision-making (52 percent), improved interaction capability through any device (42 percent), and improved computing power for data analysis and computer simulation (35 percent).
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SOURCE Microsoft Corp.