NEW YORK July 13, 2011
Since its inception, AdSafe has committed to being a best in breed open platform, providing best in class proprietary solutions combined with industry leading partner products to insure convenient one-stop services for clients. In this case, offering the top OBA compliance solution, along with its core services, further reinforces AdSafe’s dedication to helping brands build the trust and confidence of consumers, as well as maintain responsible business and data management practices.
Evidon delivers the Advertising Option Icon and corresponding notice in more than 10 billion monthly impressions for more than 80 brands in the US and EU. An innovator in the compliance space, Evidon has been operating at scale since last year and is currently managing the vast majority of creative units bearing the icon.
More than 60 million US Internet users view the DAA’s Advertising Option Icon delivered by Evidon each day. Its Open Data Partnership has become the one stop shop for consumers who wish to manage their profiles online.
"We’ve always been committed to maintaining trustworthy and transparent relationships with clients. Our partnership with Evidon is further proof of our adherence to accepted industry standards, and our intention to provide advertisers the best possible conditions for connecting with customers," Knoll concluded.
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SOURCE AdSafe Media