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Adshare™ Partners with Primo Media to Link Latin Artists to Fans and Brands

Social media monetizer drives revenue for artists, provides branded content creation and management services, and protects against piracy.

Los Angeles, CA (PRWEB) September 01, 2014

Primo Media and AdShare™ are proud to announce the launch of their partnership, designed to help Latin Artists recognize the full potential of their content while forming stronger connections with fans and brands. Together, the Primo Media/AdShare™ library of content includes over 1 Billion lifetime video views for some of the most popular icons in Hispanic music–including Daddy Yankee, Don Omar, Farruko, and Plan B.

Founded in May 2013, Primo Media remains dedicated to improving the experience for Latin artists, fans and brands at every touchpoint possible. They have a targeted focus in the Latin Music space and its highly concentrated Hispanic Millenials fan base. This deeply engaged market brings immense exposure for both artists and brands, as the US Census reports that 1 in every 5 persons age 18-34 are of Hispanic origin.

AdShare™ is a leading multi-channel network on YouTube that represents and manages music and video content for over 60 of the top Latin Artists. As one of the first companies to be welcomed by Google as a YouTube Partner, AdShare™ continually defines the best practices in the industry. In their partnership with Primo Media, AdShare™provides access to content from both established and up-and-coming artists, plus the expertise to navigate Google’s complex advertising platform for the benefit of their advertisers.

Through the partnership, Primo Media and AdShare™ collaborate with their artists in to help create better content, with better producers and increased production value. At the same time, they’re working to align brands with each artist, forming advertising partnerships that create immediate value–while AdShare™ prevents the content from being pirated and distributed illegally.

Ana Pina of Pina Records explains, “The partnership between Primo Media Inc., and AdShare™ is a huge step for Pina Records and the artists we represent. It solidifies the protection of our music and brings the artists closers to the fans and brands that they love.”

The two companies have hit the ground running to quickly develop new opportunities for both artists and brands. With their newly formed team now in place to sell and execute, both companies are excited to welcome new clients on board. They are proud of clients nominated for Latin Billboard Awards and congratulate Daddy Yankee on the 10th Anniversary of his smash hit, Gasolina.


Primo Media provides access to an exploding marketplace of Latin Millennials as they consume the hottest content in the young Hispanic culture. Primo helps artists and brands align through this great content, while building connections with their audiences. Our comprehensive advertising programs connect brands with Latin Millennials, converting them into lifelong advocates. The ad experience is seamless, surrounding new and hot videos. The result: increased brand affinity, brand lift, and social resonance.


AdShare™ is the leading social media monetization service for music, film, television, and sports rights-holders. It brings together a technology oriented multi-disciplinary approach to monetizing fan engagement online. AdShare’s offerings include providing full service YouTube monetization and for existing YouTube Partners, the most robust and effective Optimization service on the market – generating substantial new revenue for its clients. Over 150 major media clients trust AdShare to monetize their brands and more than two million of their copyrights online. Nearly 800 million people from around the world engage with content represented by AdShare™ every month.

AdShare. Engaging Fans. Monetizing Brands.™

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