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ADVERTISING CHAMPS! Volkswagen, Chrysler, E*Trade & Other Super Bowl Advertisers Score Big in Social Media

COSTA MESA, Calif. Feb. 14, 2011

Super Bowl Social Brand Scoreboard digital agency

Because this year saw many advertisers encouraging participation on social media networks like Facebook and Twitter, the report highlights key benchmarks such as an increase or decrease in volume of social media metrics such as Facebook fans, Twitter followers, YouTube viewings, Social Sentiment, search volume and more. So while Sunday’s Super Bowl between the Green Bay Packers against the Pittsburgh Steelers is already decided, the battle of these big brands for consideration in the mind of the consumer has only just begun.

In the Report:

  • 20+ million Views on YouTube – Read how Volkswagen’s Little Darth Vader won the Web.
  • 97% Gain in Facebook Likes – Learn how PepsiMax’s over-the-top stereotyping, comedy and sexism paid off.
  • 5,835 New Twitter Followers – Discover how E*Trade’s baby ads are still popular with the public.

Donald Nosek

Companies that advertised include: Anheuser-Busch, Audi, Best Buy, BMW, Bridgestone, Chrysler, Coca-Cola, Hyundai, Mars, Mercedes-Benz, PepsiCo and Volkswagen.

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Luanne Teoh [email protected]

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